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86 JAN 2020 SOURCES: KEPIOS Digital 2020 Global Digital Overview (January 2020) v01

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86
JAN
2020
SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020).
*NOTES: FACEBOOK REVISED THEIR REPORTING METHODOLOGY IN MARCH 2019, AND WE HAVE BEEN UNABLE TO REBASE HISTORICAL DATA FROM BEFORE APRIL 2019.
ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
# HIGHEST RELATIVE GROWTH ▲% ▲ USERS# HIGHEST RELATIVE GROWTH ▲% ▲ USERS
11 KYRGYZSTAN +33% +620,000
12 KIRIBATI +31% +10,000
13 EQUATORIAL GUINEA +31% +24,000
14 LESOTHO +29% +97,000
15 DEM. REP. OF THE CONGO +28% +680,000
16 UGANDA +27% +530,000
17 KAZAKHSTAN +26% +1,900,000
18 SOUTH SUDAN +26% +57,000
19 COMOROS +23% +32,000
20 BURUNDI +22% +96,000
01 CHAD +252% +240,000
02 GUINEA-BISSAU +89% +120,000
03 TURKMENISTAN +68% +29,000
04 FED. STATES OF MICRONESIA +58% +13,000
05 TAJIKISTAN +49% +220,000
06 INDIA +48% +130,000,000
07 UZBEKISTAN +44% +970,000
08 IRAN +39% +9,400,000
09 BURKINA FASO +35% +410,000
10 MALAWI +34% +130,000
COUNTRIES AND TERRITORIES* WITH THE HIGHEST PERCENTAGE CHANGE IN SOCIAL MEDIA USERS (JAN 2020 vs. APR 2019*)
SOCIAL MEDIA GROWTH RANKINGS: RELATIVE CHANGE

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86 JAN 2020 SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: FACEBOOK REVISED THEIR REPORTING METHODOLOGY IN MARCH 2019, AND WE HAVE BEEN UNABLE TO REBASE HISTORICAL DATA FROM BEFORE APRIL 2019. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. # HIGHEST RELATIVE GROWTH ▲% ▲ USERS# HIGHEST RELATIVE GROWTH ▲% ▲ USERS 11 KYRGYZSTAN +33% +620,000 12 KIRIBATI +31% +10,000 13 EQUATORIAL GUINEA +31% +24,000 14 LESOTHO +29% +97,000 15 DEM. REP. OF THE CONGO +28% +680,000 16 UGANDA +27% +530,000 17 KAZAKHSTAN +26% +1,900,000 18 SOUTH SUDAN +26% +57,000 19 COMOROS +23% +32,000 20 BURUNDI +22% +96,000 01 CHAD +252% +240,000 02 GUINEA-BISSAU +89% +120,000 03 TURKMENISTAN +68% +29,000 04 FED. STATES OF MICRONESIA +58% +13,000 05 TAJIKISTAN +49% +220,000 06 INDIA +48% +130,000,000 07 UZBEKISTAN +44% +970,000 08 IRAN +39% +9,400,000 09 BURKINA FASO +35% +410,000 10 MALAWI +34% +130,000 COUNTRIES AND TERRITORIES* WITH THE HIGHEST PERCENTAGE CHANGE IN SOCIAL MEDIA USERS (JAN 2020 vs. APR 2019*) SOCIAL MEDIA GROWTH RANKINGS: RELATIVE CHANGE

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