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85 JAN 2020 SOURCES: SOCIAL Digital 2020 Global Digital Overview (January 2020) v01

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85
JAN
2020
SOURCES: SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (JANUARY 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND
U.S. CENSUS BUREAU. COUNTRIES / TERRITORIES WITH POPULATIONS OF 50,000+ PEOPLE ONLY. *ADVISORY: TECHNICALLY, IT IS NOT POSSIBLE FOR THESE PERCENTAGES TO EXCEED 100%,
BUT WE HAVE OPTED TO REPORT PLATFORMS’ PUBLISHED DATA AS-IS TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
LOWEST RATES OF SOCIAL MEDIA USE vs. POPULATIONS AGED 13+HIGHEST RATES OF SOCIAL MEDIA USE vs. POPULATIONS AGED 13+
# LOWEST ELIGIBLE USE RATE % 13+ TOTAL USERS# HIGHEST ELIGIBLE USE RATE % 13+ TOTAL USERS
213 NORTH KOREA 0.0% [N/A]
212 ERITREA 1.0% 22,000
211 SUDAN 1.1% 300,000
210 TURKMENISTAN 1.7% 72,000
209 CHAD 3.5% 330,000
208 NIGER 3.7% 490,000
207 SOUTH SUDAN 4.0% 280,000
206 CENTRAL AFRICAN REP. 4.1% 120,000
205 MALAWI 4.4% 510,000
204 DEM. REP. OF CONGO 6.0% 3,100,000
01 KUWAIT 122%* 4,200,000
02 BRUNEI 117%* 410,000
03 U.A.E. 114%* 9,730,000
04 QATAR 113%* 2,830,000
05 ARUBA 106%* 96,000
06 GUAM 105%* 140,000
07 MALTA 104%* 400,000
08 MALAYSIA 102%* 26,000,000
09 BAHRAIN 100% 1,400,000
10 TAIWAN 99% 21,000,000
COUNTRIES AND TERRITORIES* WITH THE HIGHEST AND LOWEST LEVELS OF SOCIAL MEDIA USE AMONGST POPULATIONS AGED 13+
RANKING OF SOCIAL MEDIA USE BY ELIGIBLE AUDIENCES

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85 JAN 2020 SOURCES: SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (JANUARY 2020), COMPARED TO POPULATION DATA FROM THE UNITED NATIONS AND U.S. CENSUS BUREAU. COUNTRIES / TERRITORIES WITH POPULATIONS OF 50,000+ PEOPLE ONLY. *ADVISORY: TECHNICALLY, IT IS NOT POSSIBLE FOR THESE PERCENTAGES TO EXCEED 100%, BUT WE HAVE OPTED TO REPORT PLATFORMS’ PUBLISHED DATA AS-IS TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. LOWEST RATES OF SOCIAL MEDIA USE vs. POPULATIONS AGED 13+HIGHEST RATES OF SOCIAL MEDIA USE vs. POPULATIONS AGED 13+ # LOWEST ELIGIBLE USE RATE % 13+ TOTAL USERS# HIGHEST ELIGIBLE USE RATE % 13+ TOTAL USERS 213 NORTH KOREA 0.0% [N/A] 212 ERITREA 1.0% 22,000 211 SUDAN 1.1% 300,000 210 TURKMENISTAN 1.7% 72,000 209 CHAD 3.5% 330,000 208 NIGER 3.7% 490,000 207 SOUTH SUDAN 4.0% 280,000 206 CENTRAL AFRICAN REP. 4.1% 120,000 205 MALAWI 4.4% 510,000 204 DEM. REP. OF CONGO 6.0% 3,100,000 01 KUWAIT 122%* 4,200,000 02 BRUNEI 117%* 410,000 03 U.A.E. 114%* 9,730,000 04 QATAR 113%* 2,830,000 05 ARUBA 106%* 96,000 06 GUAM 105%* 140,000 07 MALTA 104%* 400,000 08 MALAYSIA 102%* 26,000,000 09 BAHRAIN 100% 1,400,000 10 TAIWAN 99% 21,000,000 COUNTRIES AND TERRITORIES* WITH THE HIGHEST AND LOWEST LEVELS OF SOCIAL MEDIA USE AMONGST POPULATIONS AGED 13+ RANKING OF SOCIAL MEDIA USE BY ELIGIBLE AUDIENCES

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