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81 JAN 2020 SOURCES: KEPIOS Digital 2020 Global Digital Overview (January 2020) v01

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81
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR
(ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES.
99%
88%
87%
81%
79%
78%
76%
75%
75%
73%
72%
72%
71%
71%
70%
70%
69%
69%
69%
67%
67%
67%
66%
66%
65%
65%
65%
64%
64%
62%
60%
59%
58%
57%
52%
50%
50%
49%
49%
48%
45%
41%
37%
29%
20%
17%
13%
U.A.E.
TAIWAN
SOUTHKOREA
MALAYSIA
SINGAPORE
HONGKONG
ARGENTINA
NEWZEALAND
THAILAND
SWEDEN
SAUDIARABIA
CHINA
AUSTRALIA
DENMARK
ISRAEL
U.S.A.
MEXICO
COLOMBIA
PORTUGAL
VIETNAM
PHILIPPINES
CANADA
U.K.
BRAZIL
IRELAND
BELGIUM
JAPAN
TURKEY
NETHERLANDS
SPAIN
FRANCE
INDONESIA
ITALY
ROMANIA
SWITZERLAND
POLAND
AUSTRIA
WORLDWIDE
MOROCCO
RUSSIA
GERMANY
EGYPT
SOUTHAFRICA
INDIA
GHANA
KENYA
NIGERIA
THE NUMBER OF ACTIVE SOCIAL MEDIA USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE
SOCIAL MEDIA PENETRATION

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81 JAN 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. 99% 88% 87% 81% 79% 78% 76% 75% 75% 73% 72% 72% 71% 71% 70% 70% 69% 69% 69% 67% 67% 67% 66% 66% 65% 65% 65% 64% 64% 62% 60% 59% 58% 57% 52% 50% 50% 49% 49% 48% 45% 41% 37% 29% 20% 17% 13% U.A.E. TAIWAN SOUTHKOREA MALAYSIA SINGAPORE HONGKONG ARGENTINA NEWZEALAND THAILAND SWEDEN SAUDIARABIA CHINA AUSTRALIA DENMARK ISRAEL U.S.A. MEXICO COLOMBIA PORTUGAL VIETNAM PHILIPPINES CANADA U.K. BRAZIL IRELAND BELGIUM JAPAN TURKEY NETHERLANDS SPAIN FRANCE INDONESIA ITALY ROMANIA SWITZERLAND POLAND AUSTRIA WORLDWIDE MOROCCO RUSSIA GERMANY EGYPT SOUTHAFRICA INDIA GHANA KENYA NIGERIA THE NUMBER OF ACTIVE SOCIAL MEDIA USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE SOCIAL MEDIA PENETRATION

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