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77 JAN 2020 SOURCES: KEPIOS Digital 2020 Global Digital Overview (January 2020) v01

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77
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR
(ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES.
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS
SOCIAL MEDIA
PENETRATION (USERS
vs. TOTAL POPULATION*)
ANNUAL GROWTH IN
THE TOTAL NUMBER OF
SOCIAL MEDIA USERS
TOTAL NUMBER OF SOCIAL
MEDIA USERS ACCESSING
VIA MOBILE PHONES
PERCENTAGE OF TOTAL
SOCIAL MEDIA USERS
ACCESSING VIA MOBILE
3.80 49% +9.2% 3.75 99%
BILLION BILLION
BASED ON THE NUMBER OF MONTHLY ACTIVE USERS OF TOP SOCIAL MEDIA PLATFORMS IN EACH COUNTRY OR TERRITORY
SOCIAL MEDIA USE AROUND THE WORLD
global
web
index

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77 JAN 2020 SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION (USERS vs. TOTAL POPULATION*) ANNUAL GROWTH IN THE TOTAL NUMBER OF SOCIAL MEDIA USERS TOTAL NUMBER OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE PHONES PERCENTAGE OF TOTAL SOCIAL MEDIA USERS ACCESSING VIA MOBILE 3.80 49% +9.2% 3.75 99% BILLION BILLION BASED ON THE NUMBER OF MONTHLY ACTIVE USERS OF TOP SOCIAL MEDIA PLATFORMS IN EACH COUNTRY OR TERRITORY SOCIAL MEDIA USE AROUND THE WORLD global web index

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