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55 JAN 2020 31.8% 38.6% Digital 2020 Global Digital Overview (January 2020) v01

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55
JAN
2020
31.8%
38.6%
50.3%
52.4%
49.0%
53.3%
SOURCE: STATCOUNTER (ACCESSED JANUARY 2020). NOTES: FIGURES REPRESENT MOBILE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. YEAR-ON-YEAR CHANGE VALUES ARE
RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
DEC 2014 DEC 2015 DEC 2016 DEC 2017 DEC 2018 DEC 2019
+21% +30% +4.3% -6.5% +8.6%
MOBILE’S SHARE OF TOTAL WEB TRAFFIC SERVED TO WEB BROWSERS OVER TIME, WITH YEAR-ON-YEAR CHANGE
EVOLUTION OF MOBILE’S SHARE OF WEB TRAFFIC

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55 JAN 2020 31.8% 38.6% 50.3% 52.4% 49.0% 53.3% SOURCE: STATCOUNTER (ACCESSED JANUARY 2020). NOTES: FIGURES REPRESENT MOBILE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. YEAR-ON-YEAR CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). DEC 2014 DEC 2015 DEC 2016 DEC 2017 DEC 2018 DEC 2019 +21% +30% +4.3% -6.5% +8.6% MOBILE’S SHARE OF TOTAL WEB TRAFFIC SERVED TO WEB BROWSERS OVER TIME, WITH YEAR-ON-YEAR CHANGE EVOLUTION OF MOBILE’S SHARE OF WEB TRAFFIC

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