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106 JAN 2020 SOURCE: EXTRAPOLATIONS Digital 2020 Global Digital Overview (January 2020) v01

106
JAN
2020
SOURCE: EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF
AT LEAST 50,000 PEOPLE.  COMPARABILITY ADVISORY: BASE CHANGES.
# RELATIVE INCREASE ▲% ▲ USERS# ABSOLUTE INCREASE ▲ USERS ▲%
COUNTRIES AND TERRITORIES WITH THE GREATEST RELATIVE INCREASESCOUNTRIES AND TERRITORIES WITH THE GREATEST ABSOLUTE INCREASES
01 GUINEA-BISSAU +71% +100,000
02 CHAD +19% +50,000
03 UZBEKISTAN +17% +160,000
04 ETHIOPIA +15% +800,000
05= BURKINA FASO +14% +200,000
05= TAJIKISTAN +14% +30,000
07= ESWATINI +14% +30,000
07= RWANDA +14% +60,000
09 SOUTH SUDAN +13% +30,000
10 SOUTH AFRICA +11% +2,000,000
01 INDONESIA +10,000,000 +8.3%
02= BANGLADESH +2,000,000 +6.3%
02= MEXICO +2,000,000 +2.4%
02= PHILIPPINES +2,000,000 +2.9%
02= SOUTH AFRICA +2,000,000 +11%
06= ECUADOR +1,000,000 +9.1%
06= EGYPT +1,000,000 +2.7%
06= MYANMAR +1,000,000 +5.0%
06= NIGERIA +1,000,000 +4.3%
06= PAKISTAN +1,000,000 +3.1%
06= SAUDI ARABIA +1,000,000 +8.3%
06= VIETNAM +1,000,000 +1.7%
COUNTRIES AND TERRITORIES* WITH THE GREATEST QUARTER-ON-QUARTER INCREASES IN POTENTIAL FACEBOOK ADVERTISING REACH
FACEBOOK AUDIENCE: LARGEST INCREASES

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