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Digital 2011 Singapore (December 2011) Slide 1 Digital 2011 Singapore (December 2011) Slide 2 Digital 2011 Singapore (December 2011) Slide 3 Digital 2011 Singapore (December 2011) Slide 4 Digital 2011 Singapore (December 2011) Slide 5 Digital 2011 Singapore (December 2011) Slide 6 Digital 2011 Singapore (December 2011) Slide 7 Digital 2011 Singapore (December 2011) Slide 8 Digital 2011 Singapore (December 2011) Slide 9 Digital 2011 Singapore (December 2011) Slide 10 Digital 2011 Singapore (December 2011) Slide 11 Digital 2011 Singapore (December 2011) Slide 12 Digital 2011 Singapore (December 2011) Slide 13 Digital 2011 Singapore (December 2011) Slide 14 Digital 2011 Singapore (December 2011) Slide 15 Digital 2011 Singapore (December 2011) Slide 16 Digital 2011 Singapore (December 2011) Slide 17 Digital 2011 Singapore (December 2011) Slide 18 Digital 2011 Singapore (December 2011) Slide 19 Digital 2011 Singapore (December 2011) Slide 20 Digital 2011 Singapore (December 2011) Slide 21 Digital 2011 Singapore (December 2011) Slide 22 Digital 2011 Singapore (December 2011) Slide 23
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Digital 2011 Singapore (December 2011)

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Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Singapore (December 2011)

  1. 1. SINGAPORE SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social
  2. 2. we are social SINGAPORE 2,602,920 7,322,553 MOBILE SUBSCRIBERS 3,658,400 INTERNET USERS 5,076,700 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 72 % 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  3. 3. we are social 80% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB ON A DAILY BASIS SOURCE: NIELSEN
  4. 4. we are social 97% OF SINGAPOREANS AGED 15 – 19 ACCESS THE INTERNET SOURCE: NIELSEN
  5. 5. we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC VS25AVERAGE HOURS SINGAPOREAN NETIZENS SPEND USING THE INTERNET EACH WEEK 12AVERAGE HOURS SINGAPOREAN NETIZENS SPEND WATCHING BROADCAST TV EACH WEEK
  6. 6. we are social SOURCE: MAXUS 80% REACH OF FACEBOOK ACROSS SINGAPOREANS AGED 25-34 34% REACH OF THE STRAITS TIMES ACROSS SINGAPOREANS AGED 25-34 VS
  7. 7. we are social 42% OF SINGAPOREAN NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNET SOURCE: NIELSEN
  8. 8. we are social 66% OF SINGAPOREAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH SOURCE: NIELSEN
  9. 9. we are social 25,000,000 HOURS WATCHING ONLINE VIDEO EACH MONTH SINGAPOREANS SPEND OVER SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11
  10. 10. we are social 32,500 YEARS WATCHING ONLINE VIDEOS EVERY YEAR THAT EQUATES TO ABOUT SOURCE: BASED ON DATA IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  11. 11. we are social 7 HOURS ON SOCIAL MEDIA SITES EACH WEEK SINGAPOREAN WEB USERS SPEND MORE THAN SOURCE: TNS DIGITAL LIFE
  12. 12. we are social 18-24: 26% 13-17: 12% 25-34: 32% 35--44: 18% 45-54: 8% 55-64: 3% 65+: 2% SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 FACEBOOK DEMOGRAPHICS IN SINGAPORE MALE: 50% FEMALE: 50%
  13. 13. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social # BRAND PAGE LIKES GROWTH 1 BLACKBERRY SINGAPORE 193,107 4.15% 2 STARBUCKS SINGAPORE 148,622 2.05% 3 SINGAPORE AIRLINES 124,567 4.79% 4 KFC SINGAPORE 103,978 3.16% 5 SUBWAY SINGAPORE 56,567 2.52% 6 SONY ERICSSON - SINGAPORE 44,292 5.10% 7 CHANGI AIRPORT 39,491 4.89% 8 CADBURY DAIRY MILK - SINGAPORE 39,075 0.00% 9 SAMSUNG MOBILE SINGAPORE 33,246 3.43% 10 IKEA SINGAPORE 28,086 0.00% TOP FACEBOOK PAGES IN SINGAPORE
  14. 14. we are social 688,000 NUMBER OF LINKEDIN USERS IN SINGAPORE: SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  15. 15. we are social 48,000 SINGAPOREAN USERS ON FOURSQUARE: SOURCE: PENN OLSON
  16. 16. we are social HALF OF SINGAPOREAN INTERNET USERS PLAY ONLINE GAMES EACH MONTH MORE THAN SOURCE: TNS DIGITAL LIFE
  17. 17. we are social 1.5 MOBILE SUBSCRIPTIONS THE AVERAGE SINGAPOREAN HAS SOURCE: OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOVEMBER 2011
  18. 18. we are social 35% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB VIA A MOBILE DEVICE SOURCE: NIELSEN
  19. 19. we are social 70% OF SINGAPOREANS OWN A SMARTPHONE SOURCE: NIELSEN
  20. 20. we are social SINGAPORE HAS THE HIGHEST RATE OF SMARTPHONE PENETRATION IN THE WORLD SOURCE: MOBITHINKING
  21. 21. This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/ DISCLAIMER AND IMPORTANT NOTES
  • AngieHuynh4

    Nov. 18, 2021
  • AngelicaBersabal

    Nov. 4, 2021
  • DrEsmatullahHabibi

    Aug. 18, 2021
  • fadhilahawang

    Dec. 18, 2020

Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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