Presentation on blended search and what factors create a blended search result

1. BLENDED SEARCH OPTIMIZATION
Presented by: Darren Vrede

2. WHAT IS BLENDED SEARCH ANYWAYS?
Blended search is when you get a mixture of
results in the SERPS.
Before blended search users had to click on a
different tab to view results other than just
normal listings.

3. Interesting fact
The first search engine to introduce blended search was ask.com.
Ask.com showed different results on the right hand side of their results pages.
With improving relevance and already great results page perfectly tailored for
blended search, one needs to wonder where Ask will stand in the market share in the
next couple of years

4. What kind of results can you see in blended
results?

5. Images

6. Images
Be original
• images that are already all over the internet will not be good ones to try an optimize
for again. Try to use new images that is unique to your site
Content matches the images
• make sure you content is optimized with keywords related to the images on that
page.
•Use keywords in you image filenames
•Give the image support with surrounding text(like you would do with anchor text)
•Use tagging
•Use images that are the right size and of good quality.

7. Videos
Tagging videos properly and
uploading them to these 3 major
video sites will get it showing up in
search engines for your keywords.

8. News
Millions of people read the
news everyday and if your
site has up to date news
about your industry they will
be ranking in no time.
A press release on your site
could also show up in
Google’s news results.

9. Blogs
Blogging is a great way to
get your content into search
engines quickly. If your blog
is well optimized you
content will be ranking a
few hours.

10. What kind of results can you see in blended results?
Along with all the previous results mentioned, you could also
find:
1. Pdf’s
2. Local search results
3. Book results
4. Product search(formerly know as Froogle)
5. Movie search
6. Music search
7. Map search
8. Health search
9. Celebrity search
10. Job search
11. Recipe search
12. Financial / Stock search (Google finance)
13. People search
14. Comparison search

11. Some blended search stats

12. Some blended search stats

13. Some blended search stats

14. Why you want to be on first page results!
68% of users only click on results in the first page of SERPs
49% of users will change their search query after they have
not found what they are looking for after the 3rd page
37% of users look at the top results in the search engine as
the leaders in that field.
Being on the first page in the search engines is
vital, whether your site is ranking for
images, videos, blogs, news or normal results.

15. The end of SEO??
Many people have asked if blended/universal search is the end of SEO.
In fact, this just makes SEO more interesting.
Now SEO’s have many more angles that they can promote a business with.
This will even make webmaster change their site to make it more user friendly
and add some life with richer web content.
All you content must be collected and you should decide from there what other
types of results you can use for your business.

16. The end
YOU HAVE GONE FROM “NOWHERE” TO “NOW HERE” WITH DARREN VREDE AND
BLENDED SEARCH