I have sent over a million emails in about a dozen markets... In this event, you’ll get access to my 6-step email marketing set up plan. Ill show you some SUPER tactical email marketing tips and tricks that will take your email marketing to the next level In this event you will learn and walk away with an actional plan to: • Understand Email Marketing Strategy & How To Apply It • Learn How to Approach Writing High-Converting Emails • Swipe My Best Email Subject Lines & How To Develop Your Own • Learn the Emotional Triggers that Increase Email Click-Through Rate • Swipe My Top Performing Email Body Copy Structure Two Tricks To 3X Your Email Open Rates & 2X Click-Through Rates About the Speaker This is the part..... where I brag! I am Darren I am a serial marketer who is passionate about email marking, automation, copywriting and walks on the beach ;) I spoke at TEDx, Websummit and have worked for an met some of the best digital marketers out there from Ryan Diess, Dean Jackson, Eben Paan, Joe Polish etc.. Can't wait to show you some of the tips, tricks and strategies I have used to companies to the next level! Testimonials "Within the first two meetings with Darren, he has found leaks in my business and implemented solutions that have not only made me immediate cash but also added significant %’s to my monthly profits. I will be working with Darren on an ongoing basis from now on." - Thomas Alex Norman

1. The 6-Step Setup Email
Marketing Plan Every
Business Needs
EMAILMARKETINGDUBLIN

3. Who Remembers....

4. “You’ve got mail…”

5. Do people Read Email?..

6. People send CRAP!

7. Who The F**k Are You?

8. Darren Jonathan McNelis
Some Companies
● DoubleYourDating
Worlds Largest Dating Advice
Company For men
● GetAltitude
Teaches Entrepreneurs To Grow &
Scale their business
● I have collectively sent millions of
emails to millions of people!
Email Marketer & Copywriter

9. Darren Jonathan McNelis
Some Companies
● DoubleYourDating
Worlds Largest Dating Advice
Company For men
● GetAltitude
Teaches Entrepreneurs To Grow &
Scale their business
● I have collectively sent millions of
emails to millions of people!
Email Marketer & Copywriter

10. Step 1 - Understanding Email Marketing
Step 2 - Learning How To Writing High-Converting Emails
Step 3 - Email Subject Lines
Step 4 - Type Of Emails To Send
Step 5 - Decide On Your Body Copy Structure
Step 6 - Send a dam email!
Step 7 - ...go home and implement!

11. STEP 1
Understand Marketing Strategy

15. STEP 2
Learn How to Approach
Writing High-Converting
Emails

16. Sales Copy Is Not….

17. 60 Second Copywriting Lesson
+ Conversational tone
+ Speak 1 to 1!
+ Tell a story, be entertaining

19. STEP 3
Email Subject Lines

20. Basic Formula...

21. End Result Customer Wants
+ Specific Period Of Time
+ Address The Objections
+ lowercase

25. NEVER EVER!!!! -_-

26. “[Your Company Name Here] Weekly Newsletter”

27. STEP 4
Writing Email Body Copy

28. Email 1 Reconnect...

29. Personalise & Reconnect

30. Hey <First Name>
We just sent you XX yesterday I just want to make sure you got a
chance to check it out!
---------
Hey <First Name>
We just received your email about XX :)
One of the guys/gals here are working on getting out information
on XX .

31. Email 2 Benefits....

32. Benefits of using XX (Bullets)

33. Hey <First Name>
One of the most important things you will get from XX is XX
● It only takes XX time - explain more her
This is where you start to add your CTA

34. Email 3 Easy Of Use...

35. Speed of results, Future cast

36. …… the great thing about our training is how easily you will
absorb the lessons within X hours
…...Using us will take all the hassle away from planning if your self

37. Email 4 Social Proof...

38. Tell them why you’re the best...

39. Hey <First Name>
I had a client who told me that I couldn’t write better emails then
him… I told him give me a pencil, paper and 10mins
This is what he said after we worked together
….Darren is one of the most insightful copywriters I have ever worked
with he was able to take my crap and boring copy and transform it
into words that sell! - Michael Valmont CEO
----------
…..With 10 years experience working with XX

40. Email 5 Build Value...

41. Raise Value, Add Bonuses

42. Hey <First Name>
I had a client who told me that I couldn’t write better emails then
him… I told him give me a pencil, paper and 10mins
This is what he said after we worked together
….Darren is one of the most insightful copywriters I have ever worked
with he was able to take my crap and boring copy and transform it
into words that sell! - Michael Valmont CEO
----------
…..With 10 years experience working with XX

43. Email 6 Reminder...

44. Remind them + warning

45. Hey <First Name>
We sent that quote to you X days ago I just want to know if this is
still something you want to do?
Because that quote will expire in XX hours/days and we might
have to pay more if you request a new one…

46. Email 7 Reconnect...

47. Better time? Follow up?

48. Hey <First Name>
We noticed you never had a chance to do/buy/see XX . Life gets
in the way :)
Maybe you tell us a better time to follow up…

49. STEP 6
Send an email!

50. No meme needed here…

51. Optin
Email
Sale
Behold…. The world's simplest funnel

53. 1. Group Review

54. 2. Join Facebook Group

55. 3. Let’s build your funnel..

56. Let’s Make $$!!