Would you like to ensure your blog is successful? Then track its performance based on seven essential metrics. Learn what data you have to check to achieve all the goals with your content.

1. HOW TO MEASURE
BLOG SUCCESS
WITH 7 ESSENTIAL
METRICS
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2. Blog's Success
How do you ensure that you are
among the top sources and people
find & read you?
Well, you need to track your blog’s
performance. And to do so, you need
to know the main metrics you should
pay attention to.
are ready to offer their
services and information to
users
1.88 billion
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3. Thanks to them you will learn how your blog performs,
understand if you are happy with what you see, and
what improvements you can make.
Today we will share seven essential
metrics you need to track when
running a blog.
Blog's
Success

4. Overall blog visits
Go to Acquisition > All Traffic > Channels,
Click on the "Organic Search" sign,
Then choose "Landing page" to see where your users
land.
How to measure blog visits:
Check your traffic progress over time. Sure thing it’s
great when it grows. Yet, don’t forget that you should
analyze this metric only in combination with other
factors.

5. Time on page
Go to Acquisition > All Traffic > Channels,
Click on the "Organic Search" sign,
Choose "Landing page" to see where your users land.
Check the "Behavior" column > Average Session
Duration.
How to track time on page:
See how time on page correlates with the reading time
of your articles. If the difference is drastic, re-think your
content creation (e.g., topics, tone of voice, content type
you choose).

6. Pages/Sessions
Go to Acquisition > All Traffic > Channels,
Click on the "Organic Search" sign,
Choose "Landing page" to see where your users land.
Check the “Behavior” column > Pages/Sessions.
How to track Pages/Sessions:
This metric shows if you fulfill the mission of making
people stay longer on your site. So, if people eagerly
continue to browse through your site, you do everything
correctly.

7. Articles' length is the most accepted by
your audience,
Posts' formats your visitors prefer to
read,
Topics are the most popular.
Check what articles were the most visited
ones. Look at how many users were on the
page to understand what content works
better for you.
In fact, you'll see what:
The most
viewed posts

8. The number of
comments
Monthly people leave around 77 million
comments on blogs. And if you are getting even
a tiny bit of this number, it’s great.
Comments show that people enjoy your posts
and they receive the information they’ve been
looking for.

9. Nice article!
Amazing data!
I enjoyed
reading it!
Great info!
Stunning
content!
I love this topic!
The number of social
shares
This metric will show what content forms and
types are the most popular among your readers.
After collecting data about social shares, the most
shared content, and the most used social network,
build a further promotional strategy for your blog.
This way, you will get the biggest ROI and use the
right channels to collect more readers.

10. customer
lead
visit
Conversion rate
Six out of ten buyers find blog posts valuable at
the start of their purchase journey. What does
this mean? Obviously, people are reading blog
articles before buying goods or services.
Generally speaking, we can describe conversion
as visit > lead > customer.
But the formula may vary depending on the end
goal your post has.

11. 75% of content creators assume their blogs
are successful. So, are you among them?
Use these main metrics we’ve told you about
to measure your blog’s development. See
how the data changes over time to know
what strategies are worthy and which ones
need to be changed.

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