This document discusses optimal blog post lengths for SEO and social sharing in 2022. It finds that for top search results, posts between 1,500-2,000 words generally perform best, though the ideal length varies by industry. Marketing and SEO posts should be around 2,000 words while retail posts need only be 1,500. To maximize social shares, posts between 1,000-3,000 words often see the most sharing, though again the specific length depends on factors like the platform and content topic. The document emphasizes testing different lengths for one's own audience and industry.

1. Adsy - Guest Posting Service
How Long
Should a Blog
Post Be in 2022?
Data-driven
Research

2. Introduction
They are backlinks, content quality, internal linking,
on-page SEO, and so on.
But did you know that content length is also
impactful when it comes to blog post ranking?
Lots of elements influence your site’s rank on
search engines.

3. We’ve studied different
researches and data to tell
you about the most applicable
word count in 2022. There
will be three main categories:
Content length for top results,
Content length for different industries,
Content length for more social shares.
So, let’s get started.

4. So far, many SEO professionals agree that the minimum post
length should be no less than 300 words. But it’s a bit more
difficult to state the exact word count for top positions.
Yet, we’ll try to show you the numbers to which you’d better
strive.
Content length for
top results
SerpIQ conducts research where its team claims
that the blog post should be 2,450+ words.
Google confirms that it has tooled its search
algorithms to “help users find in-depth articles.”
But the situation is slightly different today.
2012
2013

5. In recent years, you don’t have to write such long-form articles to
rank on the first SERP.
Hubspot studies its most-read articles. The length
of the most-read articles is 2,330 words.
Brian Dean does his own research. Firstly, he
states that the optimal content length is 1,890
words. Later he changes this number to 1,447
words.
To work out the perfect content length for your blog, constantly
analyze your content. Normally, posts that are 1,500-2,000 work
greatly. Yet, do some changes based on your industry and
readers base.
2019
2020
-21

6. Hubspot ~2,330 words,
Neil Patel ~2,350 words,
Brian Dean ~3,900
words,
Ahrefs ~3,215 words.
Most industry moguls publish
long-form content. That’s the
length you can orient
yourself on.
Marketing and
SEO
Content
length
for
different
industries
FinTech Retail
That’s quite a complicated
industry. So, all texts should
be in-depth and informative.
We recommend writing
2,000 to 2,500 words posts.
That’s a madly popular
industry nowadays. It also
requires long-form content.
Still, the word count can be
slightly lesser.
Usually, 1,500 words or so is
enough to compose a
qualitative article.

7. Though people travel less
now, they still read a lot
about traveling.
To provide full information
and be valuable for readers
your content should be
between 1,500 to 2,000
words.
Travel
Content
length
for
different
industries
Real estate Health
the minimum average
post length is 500 words,
the maximum average
post length is 2,500
words.
Another highly competitive
industry here. And it
somewhat differs from others
content-wise. Our study
showed up that:
We suggest sticking to
1,500-1,800 words articles.
You can find lots of blogs
that cover this topic. So, you
have to do your best to beat
the competition in this
sphere.
Content in this industry
should be rather long. Strive
to create 2,000-2,500 words
articles.

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1,500
1,000
500
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According to Moz’s study, people tend to
share long reads the most. The study showed
that readers prefer to share 3,000 to 10,000
words posts.
Yet, Neil Patel has made his study and
discovered that readers share 1,500+ words
articles the most.
Content length for
more shares
Facebook
LinkedIn
Twitter
Pinterest

9. John Lincoln, the CEO of Ignite Visibility stated that people
shared 1,000+ words articles more actively compared to
800+ words ones.
NewsWhip discovered that its most shared article was 3,535-
word long. People shared this content piece mind-blowing
220,000+ times!

10. 2022 will
continue to be a
year of long-form
content. That’s
for sure.
Yet, it’s impossible to say that, for instance, exactly a 2,000-
word article will do the best for you.
When choosing the word count, consider the industry you
are working in and the audience you have. Also, make your
own study and see what content is performing better.

11. Hit us up via:
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