Would you like to know how to grow your social media channels and achieve better results? Then check this guide with seven essential elements your social media content marketing strategy should have.

1. 7 Basics of
Working Social
Media Content
Marketing
Strategy
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2. Nine of ten Internet users utilize social media. That’s the right sign that
your brand can reach a wider audience by using social media
platforms.
That’s a worthy growth strategy as 17 social media networks account
for 300+ million monthly users. So, ensure your brand evolves and
attracts more customers.
Well, what actions should you take to engage new users and make
your current ones more loyal?
Today, you’ll learn what seven elements your social media marketing
strategy should include to be effective.
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3. Social media marketing means the use of social media
channels to sell goods or services or to grow brand
awareness. (These are the most common goals).
At the same time, a social media strategy is a unity of
techniques you will employ to reach your social media
goals. The strategy should also outline channels and
content you will use.
What is a social
media content
marketing strategy?

4. To get any final result, you have to outline your
goals first. Many professionals recommend
setting SMART goals. That means they should
be:
1. Set goals
Specific,
Measurable,
Attainable,
Relevant,
Time-bound.
So, when you know exactly what you want to
reach, for what purpose, it’ll be easier for you
to build a solid strategy.

5. Age,
Gender,
Occupation,
Ethnicity,
Income,
Geography.
It’s great if you already have a buyer persona. That
means it will be much easier to decide what social media
platforms to choose and what content type to pick.
Yet, if don’t have any, gather the following info:
Take an averaged rate to understand who your potential
customers are.
Then check this table from PewResearch with the
information about what networks to consider.
2. Know your target audience

6. What strategies are working,
What strategies to avoid.
Well, it’s a win-win strategy for you rather than a waste of
time. Spying on your competitors help you understand
two main things:
That’s because your online audiences are highly likely to
be very similar.
To check what competitors are doing, check their social
media networks and use social listening tools.
3. Check competitors’
strategies

7. 4. Establish main
metrics
You don’t need to count all the metrics out
there. Mainly, you need to concentrate on
ones that correlate with your goals.
For instance, you may wish to count
stories’ views on Instagram if you want to
enlarge brand awareness. Or you will
check a CTR on LinkedIn posts if you want
to drive more traffic to your site.
We recommend checking 19 social media
metrics Hootsuite shares to learn what
data you should take into account.
1. Brand Awareness
2. Audience
Growth Rate
4. Potential Reach
5. Social Share of
Voice (SSoV)
6. Applause Rate
9. Virality Rate
7. Average
Engagement Rate
13. Cost-Per-Click
(CPC)
3. Post Reach
8. Amplification
Rate
10. Conversion rate
11. Click-Through
Rate (CTR)
12. Bounce Rate
14. Cost Per
Thousand
Impressions (CPM)
15. Social Media
Conversion Rate
16. Conversation
Rate
17. Customer
Testimonials
18. Customer
Satisfaction (CSat)
Score

8. 5. Pick the main
accounts
As you understand, the choice of
social media accounts is defined by
the audience you have. Now, as you
know yours, it’ll be much easier to
pick the right platforms.
Well, it’s fair to say that almost all
age groups use Facebook, Youtube,
Instagram, and Twitter. TikTok and
Snapchat are also among the most
popular networks. So, your main
focus should be on them.
Yet, you should clearly define which
network you will use for what goal.

9. 80%-20%
Rule
80% of your content should be
informative, educational, fun,
whatsoever,
20% of your content should
promote your company.
6. Make a
content plan
So, you have your audience and
platforms chosen. It’s high time you’ve
made a content plan to support your
strategy.
Keep in mind some essential
techniques while working on your
content. You can go with two major
rules.
⅓ Rule
⅓ of content promotes your
company and convert users,
⅓ of content shares opinions,
news, insights from your industry
thought leaders,
⅓ of content makes some
personal communications with
your audience.

10. To ensure your social media content marketing strategy works
perfectly, you should constantly audit it.
Always remember about the goals you’ve set and check if the
data you get corresponds to the KPIs you’ve ascertained.
You can track your progress thanks to UTM parameters and
by using special social media analytics tools from Hootsuite,
SproutSocial, Zoho Social, or any other fitting service.
7. Audit and see what’s
working

11. Conclusion
With these seven elements, you’ll be
able to build a solid and effective
social media content marketing
strategy.
Remember that social media for a
pretty long time now is helping brands
to communicate with their customers.
That, in turn, leads to loyalty and
sales growth for current clients. On
top of that, social networks help you
expand your popularity and find new
consumers.
2. Know your target audience
1. Set goals
3. Check competitors’ strategies
4. Establish main metrics
5. Pick the main accounts
6. Make a content plan
7. Audit and see what’s working

12. Contact Us!
Learn more about how to grow
your company. It’s easy with
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