What is Real Time Bidding in 30 Seconds
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Real-time bidding (RTB) is a programmatic advertising method where online display ad space is bought and sold on an impression-by-impression basis through real-time auctions that occur within milliseconds of a user visiting a webpage. Advertisers bid on ad impressions for specific audiences in real-time based on user data and can target more valuable users, potentially achieving better results like lower cost-per-acquisition than bulk buying impressions for large audiences.
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What is Real Time Bidding in 30 Seconds
- 1. What is Real Time Bidding? in 30 seconds
- 3. Advertisers buy audiences... Travel Electronics Fashion 0 8 5 $3 $5 $7 0:04
- 4. Travel 0 $5 0:08
- 5. Travel 0 $5 0:09
- 6. Travel? Likes flying to LA Likes potatoes (?!) 0 $5 0:10
- 7. 0:13 $0 .7 $1 .5 $0 .3 $0 $0 $0 $0 $0 .5 .5 .2 .5 .5 $0 $1 .5 .3 $0 $0 .5 .5 $1 $0 .3 .5 Real Time Bidding
- 8. .5 .2 .3 $0 $0 $1 .4 .5 .5 .2 .3 $0 $0 $0 $0 $2 .5 .5 .5 .3 .7 $0 $0 $0 $0 $0 .4 .5 .5 $0 $0 $0 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:19
- 9. 60,000 Conversions $15 CPA 20,000 Conversions $45 CPA 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:28
- 10. That was Real Time Bidding in 30 seconds