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SMART MARKETING WORKSHOP Low-Cost Strategies
- 1. SMART MARKETING WORKSHOP Low-Cost, High-Impact Marketing May 5, 2009
- 26. Community Targeted Reach Sections
- 31. The Hispanic Population Is Expected To Comprise 35% Of The Total Tucson Population By 2013. Source: Claritas 2008 32.9% 32.4% The buying power of Arizona’s Hispanic market is expected to go from more than $24 billion in 2005 to more than $29 billion in 2010.
- 32. La Estrella de Tucson Source: Scarborough 2007 (T) Source: Scarborough 2008 (T), La Estrella – Features La Estrella is the largest local Spanish language publication in Southern Arizona, with 37,000 copies distributed weekly in the home delivered Arizona Daily Star and in more than 400 free-standing racks located inside and outside Hispanic communities and businesses throughout Southern Arizona. La Estrella – Benefits Tucson Newspapers can help you target the growing Hispanic market with print, online and Spanish-language publications that reach nearly three out of five Hispanic adults each week in Southern Arizona. Reader Demographics: 66% Male 64% Married 38% between the ages 25-34 62% Families
- 34. Reach a NEW Audience 54% of our online registrants are age 45 or older. 83% of our online registrants are not print subscribers Source: 2009 TNI Online Registration Reports
- 36. TNI eBlasts Newsletter # of Registrants Top Deals 53,213 Wildcat Sports 11,651 Citizen Breaking News 7,340 Obituaries 7,312 Star News 6,463 Food & Wine 4,126 A.M. Headlines 3,255 Business Edge 3,191 Golf Report 2,928 AzStar Biz 2,557 AzNight Buzz 2,456 Offertas de Tucson 1,999 Source: 2009 TNI Online Registration Reports Target specific interests from Wildcat Sports to Food and Wine or target a specific region with our ZAG Info (zip code, age, gender).
- 40. Unbeatable Reach Source: Scarborough 2008 (T) Tucson Newspapers’ print and online products reach significantly more of the Tucson market Daily Star/Citizen = 1Daily, Sunday = 1 Sunday TNI Websites = past 30 days Radio = M-F AM Drive AQH 1 Spot/hr TV = Primetime Avg ½ hr M-S 7-10pm, Sun 6-10pm 1 Spot/hr Other Print = 1 Issue
- 42. Target Your Customer by Section Readership & Community Source: Scarborough 2008 (T)
- 44. Public Relations
- 45. Public Relations The Star’s ZONED SECTIONS cover three geographic areas They go to Star subscribers in each specific area and they’re available free in racks in those areas.
- 46. Public Relations Our goal: To dig up news you can’t read anywhere else.
- 47. Public Relations Northwest Section North of River Road all the way into Marana and Oro Valley
- 48. Public Relations Foothills Section South of First Avenue and north of River all the way across the Tanque Verde Valley
- 49. Public Relations East Side Section South of Alvernon and east of Tanque Verde Road, including Vail and Corona de Tucson
- 51. Public Relations
- 54. Public Relations
- 55. Public Relations
- 60. Brought to you by The Caliber Group & The Arizona Daily Star. This Power Point presentation is available at www.calibergroup.com. Thank you for attending.
Hinweis der Redaktion
- There are tons of great marketing ideas so today we are only going to talk about a few of them.
- Think about that question… Are they? Do they promote your business to their family? Their friends? What do they say about your business? friends? Family? Social media? Do they treat your customers the way you want? Are they treated like you would a customer? Do you praise them? Do you say Thank You.
- DONATE Free recognition Example: a package store offers a bottle of wine as a door prize at all the local chamber functions. Every time someone wins the coveted bottle of wine, the crowd shouts out his business name in unison. Now that is branding. Example: Eurofresh. Donated tomato gift bags to an LA special Olympic event for chefs. Met many chefs from major chains. CHARITY “ for every purchase X $ will go to charity” helps the community in hard times Figure out what charities your customers support and support them. Creates good will and word of mouth. Example: Spendido, retirement community while opening one of their new facilities as customers to bring in items to donate to the Primavera foundation. DONATE TIME Most non-profits could use help, Lawyers, marekting professionals, painters, etc. Meet other individuals who also offer their time, they may be a future client.
- Get e-mail addresses Send from your own e-mail or use a Software like constant contact ,has templates ($15 a month) Understanding OPT-IN and OPT-OUT. Make the commitment. Don’t bombard your customers. Less expensive than paper newsletter.
- JOINT PROMOTIONS/SHARING COSTS Offer discounts to each other’s clients Share mailing lists POP on counters Mail stuffers in bill Example: our open house event with three other businesses in the building BARTER Groups such as bartergroup.com and valuecardalliance.com
- Provide them to your employees. Give them free to your loyal customers.
- USE CaliberPulse to share experieinces.
- USE CaliberPulse to share experieinces.
- Think about that question… Are they? Do they promote your business to their family? Their friends? What do they say about your business? friends? Family? Social media?
- Hispanic population fastest growing group
- Launches July 20 th , includes Classified advertising as well.