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Build a Culture that will fill your Resident Camp
1.
Build a Culture that
Will Fill Your Resident Camp Dan Weir, Frost Valley YMCA Joanna Warren Smith, Camp Consulting Services
2.
http://www.danlovescamp.com Dan Weir dweir@frostvalley.org http://danlovescamp.com twitter: @danlovescamp Joanna
Warren Smith campconsulting@verizon.net http://camp-consulting.com
3.
Objective Learn key components
of a successful resident camp
4.
Objective Identify elements that
will positively influence your camp culture
5.
Objective Develop a timeline
by which to create a new camp culture
6.
Objective Prioritize an action
plan that will net results in Summer 2017
7.
CULTURE is the traditions,
customs and philosophy of your community
8.
INTENTIONA LITY is the process
you use to achieve desired outcomes
9.
POWER PELLETS to fill your
resident camp
10.
1. Know your
mission
11.
1. Know your
mission - Camper outcomes
12.
Missions not reserved
for not-for-profits
13.
The experience must
be consistent
14.
It is valued by parents
15.
The campers treasure
your mission
16.
2. Stick to
your knitting
17.
Your mission/focus should
dictate your decision making
18.
Acknowledge and celebrate
your campers and staff when they are practicing your mission/focus
19.
Staff are camper focused
20.
3. Be confident
in a “benevolent dictatorship”
21.
Write the script, block
the scenes, select the actors, rehearse & watch the performance
22.
Do not assume
that others will deliver product according to your expectations
23.
You can say
“no” & still be a supportive leader.
24.
Let them know
that you value their point of view & that your role is to guide them
25.
4. Let your
passion show
26.
Learn the stories
about your camp’s impact
27.
Share the stories
28.
Treat your camp like a
movement
29.
5. Be receptive
to all ideas
30.
Welcome new ideas
in a productive format
31.
While brainstorming do
not allow people to shoot down ideas of other
32.
Do a SWOT
analysis of your camp with different audiences
33.
Share rationale for
decisions
34.
Most importantly people
want to know that you are moving camp forward
35.
6. Walk the
walk & talk the talk
36.
You are a
public figure. You are on a pedestal.
37.
Lead by exampl e
38.
7. Maintain the
culture
39.
Hiring & Training
40.
Language
41.
Monitoring & Mentoring
42.
8. Culture is
24/7/365
43.
Non-summer and summer
style must be aligned
44.
9. Feature “WOW”
programs
45.
Those that cost
money and those that don’t
46.
Reinvest in the product
47.
48.
10. Program progression
49.
10. Program progression
- Visual of program progression8 11 12 14 15 16 Junior Intermediate Senior
50.
Internal marketing
51.
External marketing
52.
11. Messaging
53.
Friendship and values Confidence
and character Grit and compassion
54.
Where Kids Unplug
and Connect
55.
Growing Character, Skills
& Relationships
56.
12. Nurture relationships
57.
With campers
58.
With camper families
59.
With alumni
60.
With seasonal &
year round staff
61.
13. Seek new
acquisitions
62.
Corporate connections
63.
Word of mouth
64.
Maintain & follow
up with inquiries
65.
Expand target areas
66.
14. Keep it
clean
67.
Your facility
68.
Your equipment
69.
15. Be timely
& responsive
70.
With pre-camp and
during-camp communications
71.
Have people answer the phone when they
call
72.
16. Best Business
Practices – Program Logistics
73.
Maximize the use
of your venue
74.
Confirm program time
75.
Equipment
76.
16. Best Business
Practices – Inclusive vs ad-on fees
77.
People do not
want to be nickeled and dimed
78.
16. Best Business
Practices - Intentionality of meals, events, & traditions
79.
Is your food
good?
80.
Treat each meal
like a program
81.
Special events add
to program
82.
16. Best Business
Practices - Celebrate legacy & participation
83.
84.
16. Celebrate legacy
& participation
85.
16. Celebrate legacy
& participation
86.
87.
http://www.danlovescamp.com Dan Weir dweir@frostvalley.org http://danlovescamp.com Joanna Warren
Smith campconsulting@verizon.net http://camp-consulting.com
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