1. Media relations370 Crisis communications

3. Notification and liaison.

4. Internal: Notify CEO and other top officials on a need to know basis.

6. Be certain information is accurate

7. Clear release with senior management, legal department and personnel department.

9. Crisis communicationpublic info center 1.Establish a public information center somewhere within the PR HQ 2.Respond to phone, email and social media inquiries. 3. If you don’t know the answer, it’s OK. Explain how you will get the info and release it to the public. 4. Hold meetings with groups as needed to clarify misinformation. 5.Have a call center if needed. 6.Direct company employees to make no unauthorized statements.

10. Crisis communication media info center 1. Designate a place where the media can gather. Know they’ll be all over the place anyway. Know they will try and bypass the one-voice principle 2. Try and create some distance from the PR HQ. You’ll need the space. Close, but not too close. 3. Have a sole spokesperson on duty day and night.

11. Crisis communicationwhat I wish I knew 1.You have never appreciate the chaos. 2.You can never underestimate how important separation is of the media center and PR HQ. The more you plan, the better it goes. 4 4. Consider set press conferences every few hours. .This helps dispel rumors the media will uncover. This symbolizes you’re working. This gives a chance to get various stakeholders in front of the camera to present one voice.

13. www.technorati.com

14. www.blogged.com

15. Good old fashioned grunt work

16. What blogs are bloggers reading?

17. RSS feeds

18. Follow the trail….

19. Bloggers can be your best friend or worst enemy.

21. 89% of journalists conduct research on blogs

22. 72% of bloggers blog to share experience

24. Bloggers answer to readers and communities, not editors or news directors

25. Bloggers didn’t graduate from J school, let alone Scripps

26. Bloggers don’t have daily deadline; they don’t need press releases

28. Do you want to giveaway products?

29. Do you want a guest post?

30. Do you want an interview?

31. Do you want to be part of their links page?

33. What do they like to write about?

34. How do they want to be pitched?

35. How far in advance to they work?

36. What is their favorite post?

37. Make The Relationship Last

38. Many bloggers use their blog as a revenue generating instrument.

39. How can PR pro drive quality traffic to the site.

40. Link Building

42. Product Reviews

43. Research Findings

44. New Data

45. Justification: Offer a simple declarative sentence as to why anything you’re pitching would matter to the blogger’s readership.

46. Does it solver a reader’s problem?

47. Will it spark a conversation that helps generate more traffic to the blog?

48. Are you responding to the blogger’s needs?