5. Gamification Defined
What it means?
Gamification is making a behaviour fun through the
use of engagement.
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6. Gamification Defined
What it means?
Gamification is categorized by 3 Game Mechanics:
Game mechanics type, benefits and personality
type.
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7. Gamification Defined
Game
Mechanics
type - Feedback
Personality
Benefits
type
- Friends - Fun
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8. Game Mechanics
3Game Mechanic Types: Progression, Feedback and
Behavioural
8
Benefits: Engagement, Loyalty, Time Spent, Influence,
4 Fun, SEO, UGC and Virality
Personalities: Explorer, Achiever, Social and Killer
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10. How you can apply Gamification
1. Different Personality Types
2. Visual Feedback
3. Progression Notifications
4. Social Nudges
5. Loyalty Benefits
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11. 1. Gamification for multiple
personality types
Memrise.com
Levels and leadership
Influence Behaviour boards, mempals for
the socialites and real
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time feedback .
12. 2. Decisions Made Easy With Visual
Feedback
Mint.com
Real time feedback Debt, purchase goal progression bars
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13. 3. Career Progression Bars
Identified.com
Progress Bars Demand Score 0-100
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17. Gamification Defined
Gamification is making a behaviour fun through the
use of engagement.
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18. How you can apply Gamification
•
Different Personality Types
•
Visual Feedback
•
Progression Notifications
•
Social Nudges
•
Loyalty Benefits
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Hinweis der Redaktion
Introduce myself Few people know about this Attended: Unilever Digital storytelling day Lbi branded content day - empathy Recommended read list : Gabe gamification *2 Game design Empathy – understand end user *3 Colony book – way we are moving to a society where we flip from individual to colony
Ask is this gamifcation? Define what it is Why is this Advertising through video games to show a product or point of view. Magnum pleasure hunt is a adventure platform game.
Is this gamifcation What it is Why is this This is a adventure platform game in which Paddle has to collect the lollies by jumping. He scores points, has time restriction and jump ability bar.
Is this gamification? What it is Why is this Gamify a product allows an audience to play or use a product by choice. This means taking something that would not be an exciting fun object and turning it into something exclusive such as the Dove Spa shower.
What makes gamification – individual level -Game design- through game design – instant feedback through engagement rewarding behaviours that were intended to better -Behavioural economics – encourage behavioural changes and habits, through the friends engagement -Loyalty – will allow for loyalty to form, choosing a brand and returning to them frequently
Progression – to structure and stretch the accumulation of meaningful skills Feedback – allows the user to understand rewards from the changes to his experience Behavioural – behavioural game mechanics are solely focused on human behaviour and the human psyche Engagement – is by far the important factor, with standards being conversions, time on page Loyalty – returning to the brand and picking them over a competitor Time Spent – user spends more time than they did before Influence – having influence over user actions usually over time, Fun – hard to measure but a great way to allow for behavioural change SEO – its clear that if you increase Engagement, Virality and UCG it will boost SEO UGC – User Generated Content could be as simple as comment on a website or upload images and other media this improves user experience (personal) Virality – shareability, talking about you through social networks and
Describe how techniques feedback to personality types, benefits Why certain techniques would be used Leaderboards – good for killers, achievers as they are goal driven and can compete against / demotivates explorers/social Levels- explorers well to explore and discover new things to help other players Trophies/Badges/Digital stuff – gives people a drive to earn and show off what type of personality do you think this appeals to
What it means for you What
How can we gamify Unilever work environment? Show progress And areas of improvement
Photo of gas bill Example screenshot of facebook campaign like How they are similar – how they are influencing through social nudges
Photo of gas bill Example screenshot of facebook campaign like How they are similar – how they are influencing through social nudges