Search engine optimization or SEO is a technique to set content by integrating keywords, Images, and links to help search engines like Google locate the desired website.
2. 1. OFF-SITE SEO
TECHNIQUES
ONE OF THE BEST WAYS TO MAKE THE BLOGS REACHABLE
TO THE AUDIENCE AND IN IMPROVING THE RANK ON
SEARCH ENGINES. THERE ARE SEVERAL POINTS WITH THE
HELP OF THEM, YOU CAN TURN THE TRAFFIC ON YOUR
WEBSITES ON REGULAR BASIS. OFF-PAGE SEO IS DONE
AWAY FROM YOUR WEBSITE THAT HELPS TO DETERMINE
WHERE YOUR SITE RANKS WITHIN THE SEARCH ENGINE
RESULTS PAGES (SERPS).
3. 2. ON-SITE SEO
TECHNIQUES
THERE ARE VARIOUS ON-SITE SEO TECHNIQUES TO
IMPROVE THE QUALITY AND RANKING OF THE BLOG
POSTS ON THE SEARCH ENGINE. ON-PAGE SEO IS A
CRUCIAL PART OF DIGITAL MARKETING BECAUSE IT GIVES
SEARCH ENGINES A NUMBER OF REASONS TO HELP THEM
UNDERSTAND WHAT YOUR CONTENT IS ALL ABOUT.
WHILE INDEXING AND RANKING PROCESSES, SEARCH
ENGINES TRY TO LINK WEB PAGES WITH KEYWORDS
AND SEARCH TERMS USERS TYPE IN THE SEARCH BOX.
4. 3. BLOG TITLE TAGS &
ALT TAGS TECHNIQUES
BLOG TITLE TAGS ARE CRUCIAL FOR SEO PURPOSES. YOU
CAN PUT THE MASTER KEYWORDS AND ALSO ALT TAGS
WHICH CAN BE INCLUDED IN THE PICTURES WHICH ARE
NOT VISIBLE TO THE READERS BUT THE SEARCH ENGINE
WILL READ THE SAME.
5. 4. INCLUDING
IMAGES
BY ADDING IMAGES IN THE BLOG POST WILL MAKE IT
ATTRACTIVE AND CATCHY. ADDING AN IMAGE &
KEYWORDS TO THE POST HELPS SEARCH ENGINES TO
IDENTIFY THE POST.
THERE ARE SOME FRIENDLY IMAGES PLUGIN ALSO LIKE
SEO FRIENDLY IMAGES FOR WORDPRESS PLUGIN THAT
ASSISTS TO AUTOMATICALLY OPTIMIZE ALL ALT AND
TITLE ATTRIBUTES OF IMAGES IN THE POSTS, PAGES,
AND ALSO THIRD-PARTY PLUGINS LIKE ADVANCED
CUSTOM FIELDS.
6. 5. ALL IN ONE SEO
KEYWORDS, METATAGS, LINKING, IMAGE KEYWORDS,
HEADING, INDEXING HELPS TO MAKE THE BLOG POST
EFFECTIVE. SO MANY PLUGINS ARE ALSO REQUIRED TO
DO THE SAME. IT IS SUGGESTED TO HAVE ALL THESE
PLUGINS IN ONE PACK AND THERE IS A PLUGIN NAMED
ALL IN ONE SEO PACK IN WORDPRESS THAT TAKES CARE
OF ALL THE REQUIRED FEATURES.