Here, you’ll come to know about 4 different analytics tools that will help you research and create better Twitter ad campaigns.

1. 4 Twitter Analytics Tools to improve
Ad Performance

2. 1) Followerwonk

3. • The tool able to identify followers of an account by their regions and
browsing patterns
• Followerwonk allows you to find influencers as per their streams
and you can interact and build a network with popular influencers.
• You can identify influencers, track competition and monitor your
own progress.
For example :
• You’ve created a tool for scheduling & cross posting content. Now
you want people to sign up for the paid plan
• Followerwonk’s Search Bios function will help you in finding
people who are engaged in social media.

4. • You can use several keywords, like social media specialist, social
media consultant, and social media manager
• Searching “social media specialist” will take you to more than 5000
results. You can trim your results clicking on More Options.
• Now, you need to export the list to a CSV file to utilize as your
tailored audience
• Now, click on the export icon and go for downloading the list. Edit
the list and leave a single column with usernames.

5. While creating a Twitter Ads campaign, click on Tools and choose
Audience Manager.

6. • Now, Create New Audience and upload the list. When you’re
creating an ad, pick your custom audience list placed in
tailored audience tab.

7. 2) Twitter Analytics Tool

8. • Twitter offers its own analytics platform and so, you get to know
about metrics, social media performance, engagements, mentions
• The tool sends you regular summaries of followers, impressions,
mentions and profile visits
• The tool also shows important tweets, followers and mentions
gained in the month along with a solid explanation.
• The Audience section allows you to learn more about your audience
• In this section, you have to click the Demographics tab to know the
insights about the people who are following you as well as their age
and location.

9. 3) Klear
• It is used to target millions of influencers from one platform.
• It offers offers 500 million profiles, 60, 000 categories for searching
and 5 years of historical data and all are justified.
• You can use the tool freely in a limited version and need to schedule
a demo for more information on the advanced version.
How to improve Ad Targeting?
For example :
If you’re eyeing to reach people who would show interest in
your social scheduling tool, you would go for targeting audiences
based on top social influencers.

10. • Hence, people who follow these influencers may be into digital
marketing and respond to your ad.

11. • While editing a Twitter Ads campaign, you can target an audience
based on particular influencers.
• You just need to select Additional Audience Features and then
choose the Add Followers option.
• There you can enter the influencers you want.

12. 4) Tweepsmap

13. • Tweepsmap is an excellent visualization tool to find more about
followers and also targeting them who are probable to respond to
your ad.
• The map-driven insights enable you to see the mentions and
unfollows are coming from.
• You can search and find hashtags based on their performance in
particular countries and regions, along with same words.
• You can also find references to your brand and find your tweet has
been retweeted in which part of the world.

14. About DSIM
Delhi School of Internet Marketing is India’s Premier
Digital Marketing Training Institute delivering training to
professionals, entrepreneurs and job-seekers, The institute
offers Masters in Digital Marketing, making individuals
learn how to do marketing online. It offers Digital
Marketing course in Bangalore, Pune, Hyderabad , Delhi &
all over India.
www.dsim.in