Does your blog post get pretty decent traffic but you fail to turn these visitors into customers?
Here are 10 techniques to boost blog post conversion rates
2. 1. Create a slide-in CTA
When you reach a certain point on a blog page, the slide-in
CTA appears.
This is the way to help your blog post readers convert on
your blog posts.
Here’s an example from DSIM
3. 2. Use a light box pop-up
Lightbox popups are most commonly used for capturing
email addresses.
You either love them or tolerate them. But they are every
effective
4. 3. Implement call-to-action (CTA) in
top bar
These Top bars CTA appears very top of your page.
If you have an interesting offer, this is a great way to promote
it without being too loud.
Here is an example: Jeff Bullas uses them on his blog-
5. 4. Develop content upgrade
A content upgrade is a lead magnet created definitely for a
particular blog post or page.
Get as innovative as you want with your content upgrades by
using PDF blog post, video or audio recording or
making cheat sheet and many more ways.
6. 5. Put CTA box in the end of a
blog post
A simple email subscription form will do the trick to increase
your conversion rate.
You can place CTA at end of your blog post to compel your
readers to get subscribe to your blog.
7. 6. Modify your design based on heat
maps
Heatmaps combine user interactions (touch/tap, swipes,
pinches, and scroll) with your product.
It will show you where your readers are spending most of
their time on your site.
8. 7. Increase your load speed
Blog load speed can intensely impact your website
ranking and conversion. It is an indirect factor.
If your blog loads very slowly, you’ll definitely lose
your readers before ever land on your page.
9. 8. Publish blog posts at a
different time
If you want to get notice, pick an off-time to
publish.
By this, you can grab the attention of people when
all the other online noise has settled.
You’ll have a great chance for conversion.
10. 9. Nail readers in with content
A recent post area at the bottom of your blog page is a great
way to keep readers engaged.
Use compelling headlines and images, so you could keep
readers hooked for much longer time to your website.
Again DSIM does a good job of this:
11. 10. Put Tweetables to increase
social shares
If you want to increase your social share conversions, it is
required to make it easy for your readers to share your
content.
The Click to Tweet tool creates sharing easier than ever.
Here’s an example from CoSchedule:
12. About DSIM
Delhi School of Internet Marketing is India’s Premier Digital
Marketing Training Institute delivering training to professionals,
entrepreneurs and job-seekers, The institute offers Masters in
Digital Marketing, making individuals learn how to do
marketing online. It offers Digital Marketing course in
Bangalore, Pune, Hyderabad , Delhi & all over India. It also
offers the best Digital Marketing course in Bangalore.
DSIM blog has been brought under the same. It’s an effort to
give readers the most up-to-date, reliable information, so that
they can step up their marketing strategies.