Here are the 10 common mistakes new e-commerce businesses make, but avoiding it all, you can be ahead.

1. 10 Common Mistakes
New E-commerce
Businesses Make

2. 1) Improper Product Descriptions
• Product descriptions are the lifeline of an e-commerce
business.
• New marketers don’t take it as a vital measure and
won’t provide proper information about their products
on their websites.
• This can cause huge loss, so ensure proped product
description.

3. 2) Ineffective Images for Product
• If your product image isn’t effective enough, it may
not drive your customers to the required place.
• So, when you’re adding an image to your product,
make sure it’s engaging and attractive.

4. 3) Lack of Business Story
• Don’t forget to put the story behind your business
• Your audiences will be eager to know about you & your
values and also your truthfulness towards them.

5. 4) Frustrating Navigation
• Navigation becomes critical when even after
spending hours shopping, your customers are not
able to access your products.
• So, as a new e-com marketer keep eyes on this factor
and try to provide superior navigation.

6. 5) Slow Page Loading Time
• Some websites take a lot of time in loading this happens
because sites have multiple images of various size
• Maximum time for e-commerce websites (Amazon and
Flipkart) page loading should be 7-8 seconds.

7. 6) No Responsive Design
• Mobile e-commerce is gradually developing
• 51% of adults purchase through mobiles and the number is
still growing
• You need to address the importance of a mobile responsive
website, not only for you but also for your consumers.

8. 7) Technical SEO Errors
• Ensure your website has passed all SEO tests.
• Some errors would be, The first one would be
duplicate page creation due to URL variables.
• One can rectify it with “Canonicalization.”
• The second one is 404 like errors. One should do a
detailed examination of technical SEO errors.

10. 8) Information Missing on “About” Page
• “About” pages are there in websites as an imperative
part.
• most of your visitors stop by your “About” page.
• The page is really important to drive your sales
proposition.
• your “About” page should be for your consumers so
that they can better understand your brand.

11. 9) Not as much of Social Activities
• You can’t flourish without social media integration.
• e-commerce sector, social media channels
like Facebook, Twitter, and Google+ are immensely
important.
• also need to focus on the online reputation management of
your brand as well.
• Reviews make a great difference in e-commerce businesses.

13. 10) Improper Cart Management
• Sometimes you may find that, when you put a product in your
cart it seems to be out of stock
• You may find options like “Credit Card, Debit Card and
Internet Banking”
• when gone for processing, the “make the payment” won’t be
working or taking time in redirection to bank’s page.
• There is a chance of “session out”. Lack of “COD” feature also
causes problems to consumers.

14. Conclusion
• E-commerce is surely a great resource for
revenue generation. But, numbers of
businesses fail to accomplish their goals
lacking several inputs required for successful
enrichment.
• Above mentioned are some of the mistakes
you should know & avoid as new e-commerce
brand in order to flourish.

15. About DSIM
Delhi School of Internet Marketing is India’s Premier
Digital Marketing Training Institute delivering training to
professionals, entrepreneurs and job-seekers, The
institute offers Masters in Digital Marketing, making
individuals learn how to do marketing online. It offers
Digital Marketing course in Bangalore, Pune, Hyderabad ,
Delhi & all over India. DSIM blog has been brought under
the same. It’s an effort to give readers the most up-to-
date, reliable information, so that they can step up their
marketing strategies.
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