8. cara.shields@iprospect.com
Great content is rooted in search…
but should do so much more
“
”
Great content drives brand visibility
Great content delivers engagement
Great content improves paid search
Great content is essential for social
Great content enables conversion
12. cara.shields@iprospect.com
Awareness
Interest
Evaluate
Decide
“Grumbling noise in engine”
“Why does my car take a while to start?”
“Is buying a diesel car worth it?”
“Compare estate cars”
“Buy [brand] estate diesel”
“[brand] car dealers Dublin”
“Cost of new engine”
“Replace engine or buy new car”
Content strategy should include content
for every stage of the funnel
“
”
17. cara.shields@iprospect.com
Awareness
Interest
Evaluate
Decide
“Grumbling noise in engine”
“Why does my car take a while to start?”
“Is buying a diesel car worth it?”
“Compare estate cars”
“Buy [brand] estate diesel”
“[brand] car dealers Dublin”
“Cost of new engine”
“Replace engine or buy new car”
Content
Success
Great content makes
the internet a better
place for consumers
”
“