1. Reaching the Mobile Hispanic
Audience
on Phones, Tablets & Connected TV
David M. Garcia | dgarcia@jamloop.com | (212) 717-8789

2. Market Your Brand Where the Hispanic Audience Is
Hispanic audiences
have moved from this…
…to these…
Desktop
…and from this
Smart Phones Tablets
…to this.
Linear TV
They use multiple devices throughout
the day and it varies by time of day…
…and content is more immersive,
interactive and social than ever before
Connected TV
Viewers’ habits are
changing.
Advertisers: Is your
ad strategy keeping
up?
Publishers: Is your
content keeping up?

3. JamLoop’s Unique Approach to Finding Hispanic Audiences
Cross-Platform
Approach
Multi-Pronged
Approach
Phone
Spanish language sites/apps
+
+
Tablet
Lat/Long Geos that index high for
Hispanic demos
+
cTV
+
JamLoop’s AdCloud ID™ System
Device ID-based audience profiles

4. JamLoop’s AdCloud ID™ System
Device
ID
AdCloud
ID
824552
Device
ID
Millions of
AdCloud IDs
AdCloud
ID
124453
Device
ID
AdCloud
ID
624753
Device
ID
Device
ID
Device
ID
time &
location
data
category
data
device
data
User Profile
Data
behavioral
data
offline
data
Hispanic Audiences
social stream
data
Examples:
Users who have previously visited Univision
Users who are located in a geo with a very high Hispanic demo
Users who tweet or follow tweets in Spanish

5. Reach Hispanic Consumers Across Leading Media Sites/Apps
Univision
National
MSN Latino

6. Reach Hispanic Consumers Across Leading Vertical Sites/Apps

7. Reach Hispanic Consumers Across Local & Community Sites/Apps

8. Hispanic Audiences: Early Adopters of Connected Devices
“Technology is a big part of how today’s consumers get their entertainment, and Hispanics
frequently lead the general market as early adopters of emerging technologies. They
also access media through just about every platform available. About 60 percent of
Hispanic households own at least one smartphone, versus 43 percent of the general
market.
…Hispanics spend a whopping 68 percent more time than whites watching video on the
Internet and 20 percent more time watching video on their mobile phones. Nielsen
VP/GM of Home Entertainment Graham Gee expands about this consumer on Nielsen TV:
“They’re about 30 percent more likely to purchase Blu-ray.” In addition, Hispanic DVD and
Blu-ray buyers are also ahead of the curve on adopting new devices that enable several
ways to view content. For example, they are 48 percent more likely to own a tablet.
Hispanic consumers are also embracing other ways of consuming home entertainment at a
higher rate than the general population…”
--
MEDIA AND ENTERTAINMENT | 09.27.2013

9. Simplify Your Complex Mobile Campaigns
000’s of Apps and Mobile
Websites
In-App vs. Web
Screen Size
(phone, tablet)
different user
experiences
influences usage
behavior
Time
influences usage
behavior
Creative
Mobile
Parameters
Location
reveals
demographics, intent
Content
reveals
interests and
intent
Banner, Interstitial
, Video
Device
(iOS Android)
influences usage
behavior
Cookies don’t exist
Device IDs do
How will you find
enough reach?
How will you find your
target audience?
How will you optimize
quickly?
How will you
manage all
this?
Makes Mobile Easier
A Media Buying Solution
Technology + Expertise delivered via
Managed Services
Built 100% for finding “Connected
Audiences” on phones, tablets, cTV
Massive Reach on 65,000+ Mobile
Sites/Apps, Premium + Niche
Real-Time Data Optimization.
What works, under what
conditions,
at what price point
You pay for Media Delivered

10. How Is JamLoop Different?
Built 100% for
the “connected
device” world
AdCloud ID™
More flexible
approach to
inventory
acquisition
Device ID-based Consumer
Segments
Building blocks to execute quickly and reliably.

11. Being Smart About Creative Formats
Connected
TV
Tablet &
Desktop
Smart
Phone
Banner
Ad
Interstitial
Ad
Mid-Roll
Video Ad
Banner
Ad
Interstitial
Ad
Pre-Roll
Video Ad
Banner
Ad
Interstitial
Ad
Pre-Roll
Video Ad
Less
Immersive
More
Immersive
Bigger screens
=
more immersive ads
=
more engaged
consumers
• Leanback mindset: Content is
consumed in a more casual, less
distracted environment
• Longer form content: can
support longer-form, more
immersive ads
• More attractive demographics:
early adopters of tablet and cTV
have higher HHI and education

12. Offering a Full Range of Ad Products
Format
Description
Benefit
Sizes
Actions
Banner
Image ads that connect brands
with their target audience.
Simple, effective
format with broad
inventory availability.
320x50, 300x50,
300x250, 120x60,
160x60, 728x90, 120x600
Click-to-URL,
Click-to-App, -Call,
-Map
Interstitial
Ad takes over users’ screens,
catching their attention. Triggered
at launch or mid-stream in
app/website.
High impact, captures
more attention.
300x250, 320x480,
480x320, 768x1024,
1024x768
Click-to-URL,
Click-to-App, -Call,
-Map
Rich Media
Expandable rich media ads with
interactivity or multimedia.
Support any MRAID format.
Higher interaction
between users and
brands. Can include
data capture and
multimedia.
Video
Video pre-roll, mid-roll and inbanner video.
Engaging branding
experience, similar to
a TV ad.
320x50, 300x50,
300x250, 120x60,
160x60, 728x90,
120x600, 300x250,
320x480, 480x320
All expandable
0:15 or 0:30 sec pre-roll
Expand, Click-toCall, Click-to-Map,
-Calendar,
Docked/Adhesion,
Embedded Video,
Custom
Clicks; 25%, 50%,
75% 100% Viewed

13. Connected TV
Recommended
Marketing Mix
JamLoop Platform:
How We Deliver Value
Tablet/Desktop
Phone
INVENTORY
900+
Publishers
Direct
TARGETING
Banner
App
Location
20+ Ad
Networks
CREATIVE
MEASUREME
NT
OPTIMIZATIO
N
Impressions + Clicks
Web
Device
Interstitial
In-Ad Events
Across
Inventory
Carrier
Across
Targeting
Time
OS
Across
Creative
Content
5+
Exchanges
Adjust Marketing
Mix
Adjust
Inventory
1st
Party
Demo
Adjust
Targeting
Video
Post-Ad Conversions
Adjust
Creative
Real-Time
Measurement
Capture
Sweet Spot

14. JamLoop Team Experience
• Collaboration of Ad Tech & Video industry veterans formerly from:
• Launched April 2013
• Privately-Funded

15. Thank You
David M. Garcia | dgarcia@jamloop.com | (212) 717-8789