Is it possible to simultaneouslychange the world, inspire consumers, solve business problems and not spend a million?

1. LESSONS FROM CANNES
is it possible to:
change the world
inspire people
solve business problems
spend less than a million
Nora Kirta

3. CANNES LIONS 2012 IN FIGURES
34 301 entry
1 028 Lions
> 100 hours of seminars
11 000 delegates
25% of attendees were clients
an ocean of rose wine

4. THE BIG Lesson
BE CREATIVE

5. STRUCTURE

6. 4 ASPECTS OF SUCCESS
solve spend less
change inspire business than a
the world people problems million
world people business million

7. SELENA GOMEZ
world people business million

8. Lesson # 1
RULES ARE FOR (PEOPLE) BRANDS THAT
DON’T KNOW WHAT TO DO
Keith Reinhard
Chairman Emeritus, DDB

9. iUNIVERSE

10. NIKE+ FUELBAND
agency: R/GA New York
success: Grand Prix Titanium & Cyber
If you have a body, you are an athlete
world people business million

11. Lesson #2
TECHNOLOGY IS A START FOR NEW
STORYTELLING

12. VIP FRIDGE MAGNET
agency: TBWARAAD Dubai
success: Gold Lion in Mobile/Creative Use
Of Technology, Silver Lion in Mobile/Best
User Experience
Loyalty pays off
world people business million

13. Lesson #3
BE SIMPLE AND CLEAR

14. EVERY 18 SECONDS
SOMEBODY DIES OF AIDS
agency: KEMPERTRAUTMANN Hamburg
success: Gold Lion in Best Use of
Ambient Media
Numbers are anonymous
world people business million

15. Lesson #4
BRAVERY OF THE CLIENT IS CENTRAL TO
EXCELLENT WORK
Dan Wieden
Co-Founder, Wieden+ Kennedy

16. CHIPOTLE

17. CHIPOTLE
agency: CAA and Nexus Productions
success: Grand Prix in Branded Content
and Entertainment & Film
Food with integrity
world people business million

18. CHIPOTLE ‘CULTIVATE’ MOVEMENT
The Chipotle Cultivate Foundation:
•non-profit organization established by Chipotle
•committed to creating a more sustainable and healthful
food supply
Cultivate Festivals:
•all-day food, music, ideas gathering
•in Chicago & Denver
Back to the Start campaign:
•Chipotle’s first TV ad
•Exclusive placement - Grammy, Oscar awards + cinemas
•Successful cover of Coldplay’s hit ‘The Scientist’

19. Lesson #5
EXECUTION IS ESSENTIAL FOR EVERY IDEA

20. CANAL+ THE BEAR
agency: BETC Paris
success: Grand Prix in Film Craft, Gold
Lions in Film & Film Craft
Love for cinema
world people business million

21. Lesson #6
ADVERTISING CAN BE A PROPAGANDA FOR
GOOD THINGS
Alain de Botton
Writer & TV Presenter

22. BEST JOB, P&G
agency: WIEDEN+KENNEDY Portland
success: Gold Lion in Film & Film Craft
Remeber to say:
"Thank you, Mum"
world people business million

23. Lesson #7
RESPONSE TO A CLIENTS BRIEF - WHAT KIND
OF STORY WE NEED?
Morihiro Harano,
CEO, PARTY Creative Lab

24. C&A LOOK BLOCK
agency: DDB BRASIL São Paulo
success: Bronze Lion in Direct/Social
Media & Viral Marketing
Personal fashion exclusivity
world people business million

25. THANKS
Hope to see you in Cannes 2013