SlideShare ist ein Scribd-Unternehmen logo
1 von 33
curlyfilms
storytelling
office
HOW JEFF BEZOS CREATED A
JEFF BEZOS,
Founder & CEO AMAZON
CHARISMATIC
BRAND
THERE HAS NEVER BEEN A COMPANY
LIKE AMAZON.
curlyfilms
storytelling
office
IT HAS REINVENTED A 500 YEAR
INDUSTRY.
curlyfilms
storytelling
office
IT IS ONE OF THE MOST
CHARISMATIC BRANDS
IN THE WORLD.
curlyfilms
storytelling
office
A CHARISMATIC BRAND
IS VERY DIFFICULT TO REPLACE
BECAUSE IT GETS IMPRINTED
IN OUR BRAINS
SO, HOW HAS
HE DONE IT?
KNOWYOUR
PRODUCT INSIDE OUT
Our job is to provide convenience so that
you can get books in 60 seconds.You can
carry all your library with you, the device
doesn´t get hot on your lap, it doesn´t cause
eye strain, and the batery lasts a month, so
you don´t get battery anxiety. That´s our job: to
design a perfect reading device.
Jeff Bezos
THE PRODUCT IS AS IMPORTANT AS THE STORY
YOU CANNOT WIN WITH A MEDIOCRE PRODUCT
KNOWYOUR
CUSTOMER INSIDE OUT
Jeff Bezos
UNDERSTAND YOUR AUDIENCE
THAT´S HOW YOU SHOULD DIFFERENTIATE
My audience wants a purpose-based device where
every single design decision has been made to
optimize for reading.
We see customers as invited guests to a party,
and we are the hosts. It´s our job to make every
important detail of the customer experience a little bit
better.
DESIGNA CLEAR,
BOLD AND OPTIMISTIC VISION
Jeff Bezos
SET A GRAND VISION FOR THE FUTURE
THE BIGGER THE CHALLENGE, THE BETTER THE STORY
Anything you want on Earth, you´re gonna get it from
us. - that´s where we´re headed.
Our vision is every book, ever written, in print or out
of print, within 60 seconds.
Drones for delivery? It will work, it will happen, and
it will be a lot of fun!
UNDERSTAND
YOUR STORY
Jeff Bezos
UNDERSTAND YOUR STORY
LOOK AT YOUR MISSION AS A HERO´S JOURNEY
In 1995, I was going to the post to send the packages
myself. My visualization of success was:
We may one day be big enough
to afford a forklift.
THE EVERYTHING
STORE
TODAY, AMAZON HAS 225 MILLION CUSTOMERS
AND 9 DISTRIBUTION CENTERS, EACH OF THEM
WITH 1.2 MILLION SQUARE FEET, THE SIZE OF
MORE THAN 20 FOOTBALL FIELDS.
UNDERSTAND YOUR
STORY
FROM A LONELY HERO TO A CHARISMATIC BRAND
SETA MISSION
BIGGER THAN YOURSELF
SET A PURPOSE LARGER THAN YOURSELF.
Our mission is to
be Earth´s most
customer - centric
company.
Jeff Bezos
MISSIONARIES BUILD BETTER PRODUCTS
We want other companies
to look at Amazon and see
us a a standard bearer for
obsessive focus on the
customer, as opposed to
obsessive focus on the
competitor.
Jeff Bezos
LIVEYOUR
MISSION AS A MANTRA
o
The customer in the center of everything we do
CUSTOMER
CENTRICITY
We love to pioneer. We love to explore.
We love to go down dark alleys and see what´s on the other side.
INVENTION
Jeff Bezos
LEARNTO LIVE
IN THE DRAGON´S DEN
Jeff Bezos
STAY ON YOUR TOES, DO YOUR JOB
AND DROP ANY DELUSIONS OF GRANDEUR
Companies have short life spans, and Amazon will be
disrupted one day. I know that´s inevitable.
Companies come and go, and the companies that
are the shiniest and the most important of any era,
you wait a few decades, and they´re gone. My job is
to delay that date.
SAYNO
TO NAYSAYERS
Jeff Bezos
The number one thing people are doing in their
Ipads is playing Andry Birds. The number one
thing people are doing in their kindle right now
is reading Stieg Larsson.
Don´t build
a me-too
product
Jeff Bezos
LESSONS TO TAKE HOME
Building a charismatic brand
KNOW YOUR
PRODUCT INSIDE OUT1
KNOW YOUR
CUSTOMER INSIDE OUT2
3
UNDERSTAND
YOUR STORY4
You cannot win with a mediocre product.
Create a product your customers feel they cannot live without.
Understand your audience´s world and make it better.
Prototype your products with your customer´s experience in mind.
The bigger the challenge, the better the story.
Challenge yourself to make a dent in the universe.
DESIGN A CLEAR BOLD
AND OPTIMISTIC VISION
A brand is a living organism. Look at your brand story
as a journey of change and transformation.
curlyfilms
storytelling
office
SET A MISSION BIGGER
THAN YOURSELF5
LIVE YOUR MISSION
AS A MANTRA6
7
SAY NO
TO NAYSAYERS8
Missionaries build better products.
Be bold when designing your want-list.
Do your values only exist on paper ?
Deliver your promises and make them big and demanding.
No matter how successful you are, don´t be smug. Take it by
one of the smartest men on Earth : People who boast about
their IQs are losers. Stephen Hawking
LEARN TO LIVE
IN THE DRAGON´S DEN
There´s always a critic, right? Don´t build a
me-too product and do stay in your lane.
curlyfilms
storytelling
office
THANK YOU!
We’re a
storytelling office.
That means we set out with a very clear goal: help our clients create value through smart
storytelling.
Our difference? To us, storytelling is not a fad. It´s our life. Our ability comes from more than
5 000 movies watched, 10 years of storytelling taught to more than 500 college students.
We believe storytelling is at the core of a successful communication: it creates better content,
better connections with our audiences, more creative projects, less time wasted in meetings,
and better results.
We are a brave-hearted team: we look for John Waynes, gritty people from head to toe, who
are not afraid of the journey, even if there´s no horse to cross the desert.
We love our job, and we love to work with clients that challenge us to tell amazing stories.
curlyfilms
storytelling
office
LISBON
CURLYFILMS.COM
Curly has brains, common
sense, energy, a positive
attitude and original ideas.
Above all, she is not afraid
to “go for it”.
curlyfilms
storytelling office

Weitere ähnliche Inhalte

Was ist angesagt?

An Examination and Determination of the Leadership Framework: Amazon's Corpo...
An Examination and Determination of the Leadership Framework:  Amazon's Corpo...An Examination and Determination of the Leadership Framework:  Amazon's Corpo...
An Examination and Determination of the Leadership Framework: Amazon's Corpo...Alegra N Horne
 
Report on jeff bezos(amazon.com)
Report on jeff bezos(amazon.com)Report on jeff bezos(amazon.com)
Report on jeff bezos(amazon.com)Ziaul Hoque Prince
 
Book Review the everything store
Book Review the everything storeBook Review the everything store
Book Review the everything storeEkankita Agrawalla
 
Amazon Presentation
Amazon PresentationAmazon Presentation
Amazon PresentationNoman Khilji
 
A presentation on "Steve Jobs".
A presentation on "Steve Jobs".A presentation on "Steve Jobs".
A presentation on "Steve Jobs".VisualBee.com
 
Amazon.com History, Facts n lots more
Amazon.com History, Facts n lots moreAmazon.com History, Facts n lots more
Amazon.com History, Facts n lots moreMVIT
 
Amazon.com: the Hidden Empire - Update 2013
Amazon.com: the Hidden Empire - Update 2013Amazon.com: the Hidden Empire - Update 2013
Amazon.com: the Hidden Empire - Update 2013Fabernovel
 
Company presentation on amazon.com
Company presentation on amazon.comCompany presentation on amazon.com
Company presentation on amazon.comYash Jain
 
Golden triangle for sustainability
Golden triangle for sustainabilityGolden triangle for sustainability
Golden triangle for sustainabilityStefaan Vandist
 
The Steve Jobs Way I Leadership
The Steve Jobs Way  I LeadershipThe Steve Jobs Way  I Leadership
The Steve Jobs Way I LeadershipGMR Group
 

Was ist angesagt? (20)

Jeff bezos
Jeff bezosJeff bezos
Jeff bezos
 
Biography Jeff Bezos
Biography Jeff Bezos Biography Jeff Bezos
Biography Jeff Bezos
 
An Examination and Determination of the Leadership Framework: Amazon's Corpo...
An Examination and Determination of the Leadership Framework:  Amazon's Corpo...An Examination and Determination of the Leadership Framework:  Amazon's Corpo...
An Examination and Determination of the Leadership Framework: Amazon's Corpo...
 
Report on jeff bezos(amazon.com)
Report on jeff bezos(amazon.com)Report on jeff bezos(amazon.com)
Report on jeff bezos(amazon.com)
 
About jeff bezos
About jeff bezosAbout jeff bezos
About jeff bezos
 
Jeff Bezos
Jeff BezosJeff Bezos
Jeff Bezos
 
Book Review the everything store
Book Review the everything storeBook Review the everything store
Book Review the everything store
 
Amazon Presentation
Amazon PresentationAmazon Presentation
Amazon Presentation
 
A presentation on "Steve Jobs".
A presentation on "Steve Jobs".A presentation on "Steve Jobs".
A presentation on "Steve Jobs".
 
Amazon.com History, Facts n lots more
Amazon.com History, Facts n lots moreAmazon.com History, Facts n lots more
Amazon.com History, Facts n lots more
 
Amazon.com: the Hidden Empire - Update 2013
Amazon.com: the Hidden Empire - Update 2013Amazon.com: the Hidden Empire - Update 2013
Amazon.com: the Hidden Empire - Update 2013
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Mission and vision
Mission and visionMission and vision
Mission and vision
 
Elon musk
Elon muskElon musk
Elon musk
 
Entrepreneur Elon musk
Entrepreneur   Elon muskEntrepreneur   Elon musk
Entrepreneur Elon musk
 
Culture of Innovation
Culture of InnovationCulture of Innovation
Culture of Innovation
 
Company presentation on amazon.com
Company presentation on amazon.comCompany presentation on amazon.com
Company presentation on amazon.com
 
Golden triangle for sustainability
Golden triangle for sustainabilityGolden triangle for sustainability
Golden triangle for sustainability
 
Amazon
AmazonAmazon
Amazon
 
The Steve Jobs Way I Leadership
The Steve Jobs Way  I LeadershipThe Steve Jobs Way  I Leadership
The Steve Jobs Way I Leadership
 

Ähnlich wie How Jeff Bezos created a charismatic brand | Curly Films

Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...
Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...
Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...Shift Conference
 
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Printavo
 
Giv dine kunder en bedre oplevelse på nettet
Giv dine kunder en bedre oplevelse på nettetGiv dine kunder en bedre oplevelse på nettet
Giv dine kunder en bedre oplevelse på nettetNicolaj Kirkgaard Nielsen
 
User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
 
Bright Spot Delivering Happiness
Bright Spot Delivering HappinessBright Spot Delivering Happiness
Bright Spot Delivering HappinessSunni Brown
 
Pitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) VenturesPitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) VenturesJustin Lokitz
 
How to become an unstoppable launch machine - breakfast briefing October 2014...
How to become an unstoppable launch machine - breakfast briefing October 2014...How to become an unstoppable launch machine - breakfast briefing October 2014...
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
 
Profit from Purpose: How Great Organizations Inspire Action
Profit from Purpose: How Great Organizations Inspire ActionProfit from Purpose: How Great Organizations Inspire Action
Profit from Purpose: How Great Organizations Inspire ActionKirk Esmond
 
The good, bad and the ugly
The good, bad and the uglyThe good, bad and the ugly
The good, bad and the uglyKara Kharmah
 
Delivering happiness jenn lim - freeman 8.24.11
Delivering happiness   jenn lim - freeman 8.24.11Delivering happiness   jenn lim - freeman 8.24.11
Delivering happiness jenn lim - freeman 8.24.11Delivering Happiness
 
Delivering happiness jenn lim - gotomeeting citrix 8.10.11
Delivering happiness   jenn lim - gotomeeting citrix 8.10.11Delivering happiness   jenn lim - gotomeeting citrix 8.10.11
Delivering happiness jenn lim - gotomeeting citrix 8.10.11Delivering Happiness
 
Building Capability 2013 - Employer Brand Assessment Tool, Tonic
Building Capability 2013 - Employer Brand Assessment Tool, TonicBuilding Capability 2013 - Employer Brand Assessment Tool, Tonic
Building Capability 2013 - Employer Brand Assessment Tool, TonicEmma Mirrington
 
CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014Tim League
 
Ten Tips for Marketing Your Business to Grow in a Shrinking Economy
Ten Tips for Marketing Your Business to Grow in a Shrinking EconomyTen Tips for Marketing Your Business to Grow in a Shrinking Economy
Ten Tips for Marketing Your Business to Grow in a Shrinking EconomyClement Michel
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytellingAmanda Snyder
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytellingAmanda Snyder
 
culturecode-v7-130320111259-phpapp02
culturecode-v7-130320111259-phpapp02culturecode-v7-130320111259-phpapp02
culturecode-v7-130320111259-phpapp02Glen Cornell
 
Brand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & ResonanceBrand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & ResonanceFellow.app
 

Ähnlich wie How Jeff Bezos created a charismatic brand | Curly Films (20)

Amazon Annual Letters
Amazon Annual LettersAmazon Annual Letters
Amazon Annual Letters
 
Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...
Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...
Shift Money 2019 - How to cultivate your Fintech Superpower - Rob Frohwein (K...
 
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
 
Giv dine kunder en bedre oplevelse på nettet
Giv dine kunder en bedre oplevelse på nettetGiv dine kunder en bedre oplevelse på nettet
Giv dine kunder en bedre oplevelse på nettet
 
User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015
 
Bright Spot Delivering Happiness
Bright Spot Delivering HappinessBright Spot Delivering Happiness
Bright Spot Delivering Happiness
 
Pitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) VenturesPitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) Ventures
 
How to become an unstoppable launch machine - breakfast briefing October 2014...
How to become an unstoppable launch machine - breakfast briefing October 2014...How to become an unstoppable launch machine - breakfast briefing October 2014...
How to become an unstoppable launch machine - breakfast briefing October 2014...
 
Profit from Purpose: How Great Organizations Inspire Action
Profit from Purpose: How Great Organizations Inspire ActionProfit from Purpose: How Great Organizations Inspire Action
Profit from Purpose: How Great Organizations Inspire Action
 
The good, bad and the ugly
The good, bad and the uglyThe good, bad and the ugly
The good, bad and the ugly
 
Delivering happiness jenn lim - freeman 8.24.11
Delivering happiness   jenn lim - freeman 8.24.11Delivering happiness   jenn lim - freeman 8.24.11
Delivering happiness jenn lim - freeman 8.24.11
 
Delivering happiness jenn lim - gotomeeting citrix 8.10.11
Delivering happiness   jenn lim - gotomeeting citrix 8.10.11Delivering happiness   jenn lim - gotomeeting citrix 8.10.11
Delivering happiness jenn lim - gotomeeting citrix 8.10.11
 
Candy Bar Scene Essay
Candy Bar Scene EssayCandy Bar Scene Essay
Candy Bar Scene Essay
 
Building Capability 2013 - Employer Brand Assessment Tool, Tonic
Building Capability 2013 - Employer Brand Assessment Tool, TonicBuilding Capability 2013 - Employer Brand Assessment Tool, Tonic
Building Capability 2013 - Employer Brand Assessment Tool, Tonic
 
CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014CM/KM/GM Conference - Austin, Texas, September 2014
CM/KM/GM Conference - Austin, Texas, September 2014
 
Ten Tips for Marketing Your Business to Grow in a Shrinking Economy
Ten Tips for Marketing Your Business to Grow in a Shrinking EconomyTen Tips for Marketing Your Business to Grow in a Shrinking Economy
Ten Tips for Marketing Your Business to Grow in a Shrinking Economy
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytelling
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytelling
 
culturecode-v7-130320111259-phpapp02
culturecode-v7-130320111259-phpapp02culturecode-v7-130320111259-phpapp02
culturecode-v7-130320111259-phpapp02
 
Brand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & ResonanceBrand Storytelling - Ideas, Intimacy & Resonance
Brand Storytelling - Ideas, Intimacy & Resonance
 

Kürzlich hochgeladen

The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectCIToolkit
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingCIToolkit
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentationgdscghrcem
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.azischin
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process ImprovementCIToolkit
 
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementApplying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementCIToolkit
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenolgaz9
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioChristopher Totten
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersMahmoud Rabie
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMGloria Chow
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksCIToolkit
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AIKye Andersson
 
Tackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanTackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanStefan Wolpers
 
Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsCIToolkit
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingCIToolkit
 
Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsStephan Koning
 
Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationCIToolkit
 
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...AgileNetwork
 
Performance Management Notes for MBA Students
Performance Management Notes for MBA StudentsPerformance Management Notes for MBA Students
Performance Management Notes for MBA StudentsManickam Gajapathy
 

Kürzlich hochgeladen (20)

The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and Effect
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value Mapping
 
Capacity2 - Briefing and Facilitation training slides
Capacity2 - Briefing and Facilitation training slidesCapacity2 - Briefing and Facilitation training slides
Capacity2 - Briefing and Facilitation training slides
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentation
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process Improvement
 
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementApplying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteen
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the Studio
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EM
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba Walks
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AI
 
Tackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanTackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna Rothman
 
Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity Diagrams
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem Solving
 
Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outs
 
Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process Optimization
 
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
 
Performance Management Notes for MBA Students
Performance Management Notes for MBA StudentsPerformance Management Notes for MBA Students
Performance Management Notes for MBA Students
 

How Jeff Bezos created a charismatic brand | Curly Films

  • 1. curlyfilms storytelling office HOW JEFF BEZOS CREATED A JEFF BEZOS, Founder & CEO AMAZON CHARISMATIC BRAND
  • 2. THERE HAS NEVER BEEN A COMPANY LIKE AMAZON. curlyfilms storytelling office
  • 3. IT HAS REINVENTED A 500 YEAR INDUSTRY. curlyfilms storytelling office
  • 4. IT IS ONE OF THE MOST CHARISMATIC BRANDS IN THE WORLD. curlyfilms storytelling office
  • 5. A CHARISMATIC BRAND IS VERY DIFFICULT TO REPLACE
  • 6. BECAUSE IT GETS IMPRINTED IN OUR BRAINS
  • 7. SO, HOW HAS HE DONE IT?
  • 9. Our job is to provide convenience so that you can get books in 60 seconds.You can carry all your library with you, the device doesn´t get hot on your lap, it doesn´t cause eye strain, and the batery lasts a month, so you don´t get battery anxiety. That´s our job: to design a perfect reading device. Jeff Bezos THE PRODUCT IS AS IMPORTANT AS THE STORY YOU CANNOT WIN WITH A MEDIOCRE PRODUCT
  • 11. Jeff Bezos UNDERSTAND YOUR AUDIENCE THAT´S HOW YOU SHOULD DIFFERENTIATE My audience wants a purpose-based device where every single design decision has been made to optimize for reading. We see customers as invited guests to a party, and we are the hosts. It´s our job to make every important detail of the customer experience a little bit better.
  • 12. DESIGNA CLEAR, BOLD AND OPTIMISTIC VISION
  • 13. Jeff Bezos SET A GRAND VISION FOR THE FUTURE THE BIGGER THE CHALLENGE, THE BETTER THE STORY Anything you want on Earth, you´re gonna get it from us. - that´s where we´re headed. Our vision is every book, ever written, in print or out of print, within 60 seconds. Drones for delivery? It will work, it will happen, and it will be a lot of fun!
  • 15. Jeff Bezos UNDERSTAND YOUR STORY LOOK AT YOUR MISSION AS A HERO´S JOURNEY In 1995, I was going to the post to send the packages myself. My visualization of success was: We may one day be big enough to afford a forklift.
  • 17. TODAY, AMAZON HAS 225 MILLION CUSTOMERS AND 9 DISTRIBUTION CENTERS, EACH OF THEM WITH 1.2 MILLION SQUARE FEET, THE SIZE OF MORE THAN 20 FOOTBALL FIELDS. UNDERSTAND YOUR STORY FROM A LONELY HERO TO A CHARISMATIC BRAND
  • 19. SET A PURPOSE LARGER THAN YOURSELF. Our mission is to be Earth´s most customer - centric company. Jeff Bezos
  • 20. MISSIONARIES BUILD BETTER PRODUCTS We want other companies to look at Amazon and see us a a standard bearer for obsessive focus on the customer, as opposed to obsessive focus on the competitor. Jeff Bezos
  • 22. o The customer in the center of everything we do CUSTOMER CENTRICITY
  • 23. We love to pioneer. We love to explore. We love to go down dark alleys and see what´s on the other side. INVENTION Jeff Bezos
  • 24. LEARNTO LIVE IN THE DRAGON´S DEN
  • 25. Jeff Bezos STAY ON YOUR TOES, DO YOUR JOB AND DROP ANY DELUSIONS OF GRANDEUR Companies have short life spans, and Amazon will be disrupted one day. I know that´s inevitable. Companies come and go, and the companies that are the shiniest and the most important of any era, you wait a few decades, and they´re gone. My job is to delay that date.
  • 27. Jeff Bezos The number one thing people are doing in their Ipads is playing Andry Birds. The number one thing people are doing in their kindle right now is reading Stieg Larsson. Don´t build a me-too product Jeff Bezos
  • 28. LESSONS TO TAKE HOME Building a charismatic brand
  • 29. KNOW YOUR PRODUCT INSIDE OUT1 KNOW YOUR CUSTOMER INSIDE OUT2 3 UNDERSTAND YOUR STORY4 You cannot win with a mediocre product. Create a product your customers feel they cannot live without. Understand your audience´s world and make it better. Prototype your products with your customer´s experience in mind. The bigger the challenge, the better the story. Challenge yourself to make a dent in the universe. DESIGN A CLEAR BOLD AND OPTIMISTIC VISION A brand is a living organism. Look at your brand story as a journey of change and transformation. curlyfilms storytelling office
  • 30. SET A MISSION BIGGER THAN YOURSELF5 LIVE YOUR MISSION AS A MANTRA6 7 SAY NO TO NAYSAYERS8 Missionaries build better products. Be bold when designing your want-list. Do your values only exist on paper ? Deliver your promises and make them big and demanding. No matter how successful you are, don´t be smug. Take it by one of the smartest men on Earth : People who boast about their IQs are losers. Stephen Hawking LEARN TO LIVE IN THE DRAGON´S DEN There´s always a critic, right? Don´t build a me-too product and do stay in your lane. curlyfilms storytelling office
  • 32. We’re a storytelling office. That means we set out with a very clear goal: help our clients create value through smart storytelling. Our difference? To us, storytelling is not a fad. It´s our life. Our ability comes from more than 5 000 movies watched, 10 years of storytelling taught to more than 500 college students. We believe storytelling is at the core of a successful communication: it creates better content, better connections with our audiences, more creative projects, less time wasted in meetings, and better results. We are a brave-hearted team: we look for John Waynes, gritty people from head to toe, who are not afraid of the journey, even if there´s no horse to cross the desert. We love our job, and we love to work with clients that challenge us to tell amazing stories. curlyfilms storytelling office
  • 33. LISBON CURLYFILMS.COM Curly has brains, common sense, energy, a positive attitude and original ideas. Above all, she is not afraid to “go for it”. curlyfilms storytelling office