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WHAT IS SOCIAL DESIGN?




               Jade Tang
              Prepared with care for
       Whitecliffe College: Graphic Design
                   16 May 2012
Presentation overview:
•	 What is Social Design?
•	 Why should you care, as a Designer?
•	 Case study examples
•	 Who is behind this Design revolution?
•	 How can you get involved?
•	 Any Questions?




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Who’s in the room?


                                         Eddy Helm
                                         Planner, Believer, Doer.

                                                          Jade Tang
                                                          Designer, Dreamer, Doer.




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012             www.curative.co.nz
Good 	Design




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Design for Good




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Design for
							Social Good




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
What is Social Design?
                                                                              [ DISCUSS ]




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
What is Social Design?




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
What is Social Design?
Social design has many definitions and the term
is put to very different uses across the globe.
1) Some definitions exist within the design world and refers to design in
its traditional sense, meaning the shaping of products and services.
2) Other definitions refer to social design as the creation of social reality;
design of the social world.

– http://en.wikipedia.org/wiki/Social_design




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012         www.curative.co.nz
Why should you care,
as a Designer?
                                                                              [ DISCUSS ]




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Why should you care?
Ask yourself:

•	   Does it contribute visually to the world in which we live ?
•	   Is the message totally concerned with the product or service offered?
•	   Is the product or service entirely beneficial, or could it be harmful?
•	   Is the design efficient in it’s use of materials?
•	   Were the producers treated fairly?




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Why should you care?
“ Designers have to make their own 		
choices as to how best to contribute to our
shared culture.

All graphic design is by its nature social,
so it is a matter of which kinds of social
engagements are most desirable to you. ”                                   – Sheila Levrant de Bretteville
                                                                                    Professor and Director of Studies
                                                                           in Graphic Design at Yale University, USA.




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012              www.curative.co.nz
Case study examples
                                                                           [ SIT BACK & RELAX ]




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012          www.curative.co.nz
The Girl Effect:
Case-study example




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
ONE:
Case-study example




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
The ONE Campaign:
ONEbyONE
22 Oct 2006




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
The ONE Campaign:
The F Word: Famine is the Real Obscenity (International)
3 Oct 2011




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
The ONE Campaign:
Voices: Thank you
20 Aug 2008




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
More international examples:
•	 Charity Water	
  	http://www.charitywater.org/

•	 It Gets Better	
  	http://www.itgetsbetter.org/

•	 Join Red	
  	http://www.joinred.com/

•	 Unicef + Dulux	
  	http://www.ownacolour.com/




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Curative experience:
Key-Learnings


•	   Timelines: Short/Long
•	   Budgets: Little/None
•	   Resource stretched
•	   One piece to the puzzle
•	   Creative
•	   Collaboration




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Who is behind this
Design revolution?




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Books / Publications
•	 Design Revolution	
  	 Emily Pilloton, Project H Design

•	 How to be a graphic designer without 	 	
 	 losing your soul	
  	 Adrian Shaughnessy

•	 Good: An introduction to ethics in 	 	 	
 	 graphic design	
  	 Lucienne Roberts

•	 Human-Centred Design Toolkit	
  	IDEO




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Agency / Studios
•	 IDEO	
  	http://ideo.com/
  	http://ideo.org/	
  	http://hcdconnect.org/

•	 Good Corp	
 	http://goodcorps.com/
 	http://good.is/       	
•	 Frog Design	
 	 http://frogdesign.com//	
 	http://designmind.frogdesign.com/

•	 Pipeline Projects	
  	http://www.goodfornothing.co/

•	 ThinkPublic	
  	http://thinkpublic.com/




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Other:
Networks, Competitions, Projects, Exhibitions, Events, Other...
•	 Design 21	
 	 http://www.design21sdn.com/
•	 AIGA Cause/Affect	
  	http://cause-affect.org/

•	 Jessica Hische: 52x52	
  	http://52x52.org/

•	 Design for other 90%	
 	 http://www.designother90.org/
•	 The Feast	
 	 http://feastongood.com/
•	 Common	
 	 http://www.common.is/




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
How can you
get involved?




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Get involved:
yMedia




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Get involved:
Curative




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Get involved:
CreativeMornings




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Get involved:
The FEAST




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
Any Questions?
                                                 [ DISCUSSION ]




Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012   www.curative.co.nz
THANK YOU




                                               Whitecliffe College
                                                Graphic Design
                                                        Prepared with care
                                                      jade@curative.co.nz
                                                         @Curative_NZ


Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012     www.curative.co.nz

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Curative | What is Social Design?

  • 1. WHAT IS SOCIAL DESIGN? Jade Tang Prepared with care for Whitecliffe College: Graphic Design 16 May 2012
  • 2. Presentation overview: • What is Social Design? • Why should you care, as a Designer? • Case study examples • Who is behind this Design revolution? • How can you get involved? • Any Questions? Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 3. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer. Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 4. Good Design Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 5. Design for Good Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 6. Design for Social Good Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 7. What is Social Design? [ DISCUSS ] Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 8. What is Social Design? Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 9. What is Social Design? Social design has many definitions and the term is put to very different uses across the globe. 1) Some definitions exist within the design world and refers to design in its traditional sense, meaning the shaping of products and services. 2) Other definitions refer to social design as the creation of social reality; design of the social world. – http://en.wikipedia.org/wiki/Social_design Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 10. Why should you care, as a Designer? [ DISCUSS ] Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 11. Why should you care? Ask yourself: • Does it contribute visually to the world in which we live ? • Is the message totally concerned with the product or service offered? • Is the product or service entirely beneficial, or could it be harmful? • Is the design efficient in it’s use of materials? • Were the producers treated fairly? Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 12. Why should you care? “ Designers have to make their own choices as to how best to contribute to our shared culture. All graphic design is by its nature social, so it is a matter of which kinds of social engagements are most desirable to you. ” – Sheila Levrant de Bretteville Professor and Director of Studies in Graphic Design at Yale University, USA. Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 13. Case study examples [ SIT BACK & RELAX ] Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 14. The Girl Effect: Case-study example Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 15. ONE: Case-study example Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 16. The ONE Campaign: ONEbyONE 22 Oct 2006 Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 17. The ONE Campaign: The F Word: Famine is the Real Obscenity (International) 3 Oct 2011 Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 18. The ONE Campaign: Voices: Thank you 20 Aug 2008 Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 19. More international examples: • Charity Water http://www.charitywater.org/ • It Gets Better http://www.itgetsbetter.org/ • Join Red http://www.joinred.com/ • Unicef + Dulux http://www.ownacolour.com/ Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 20. Curative experience: Key-Learnings • Timelines: Short/Long • Budgets: Little/None • Resource stretched • One piece to the puzzle • Creative • Collaboration Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 21. Who is behind this Design revolution? Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 22. Books / Publications • Design Revolution Emily Pilloton, Project H Design • How to be a graphic designer without losing your soul Adrian Shaughnessy • Good: An introduction to ethics in graphic design Lucienne Roberts • Human-Centred Design Toolkit IDEO Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 23. Agency / Studios • IDEO http://ideo.com/ http://ideo.org/ http://hcdconnect.org/ • Good Corp http://goodcorps.com/ http://good.is/ • Frog Design http://frogdesign.com// http://designmind.frogdesign.com/ • Pipeline Projects http://www.goodfornothing.co/ • ThinkPublic http://thinkpublic.com/ Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 24. Other: Networks, Competitions, Projects, Exhibitions, Events, Other... • Design 21 http://www.design21sdn.com/ • AIGA Cause/Affect http://cause-affect.org/ • Jessica Hische: 52x52 http://52x52.org/ • Design for other 90% http://www.designother90.org/ • The Feast http://feastongood.com/ • Common http://www.common.is/ Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 25. How can you get involved? Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 26. Get involved: yMedia Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 27. Get involved: Curative Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 28. Get involved: CreativeMornings Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 29. Get involved: The FEAST Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 30. Any Questions? [ DISCUSSION ] Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz
  • 31. THANK YOU Whitecliffe College Graphic Design Prepared with care jade@curative.co.nz @Curative_NZ Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz