In 2011, Allegory – a small marketing firm with a passion for building brands – wanted to buy the URL www.CultureCode.com. It’s where we planned to launch products and services that would help organizations uncover their unique culture by identifying their underlying patterns, strengths and passions. The URL was taken. Fast forward four years and we launched our system of tools under the name CultureTalk (www.culturetalk.com). Born at the intersection of culture and communications, our #CultureCode speaks both to our big vision of helping individuals and organizations realize their true potential and from the heart of little agency where it all began.

1. OUR CULTURE
#CultureCode

2. WHY CULTURE?
?
No longer is business solely about profits and
paychecks; people crave something deeper.
WHY NOW?

3. As technology breaks down barriers, we are experiencing
a huge cultural movement toward interactions and
experiences that are transparent
WHY CULTURE?
WHY NOW?
meaningful.
&

4. WE BELIEVE CULTURE IS THE TRUE VOICE OF
AN ORGANIZATION.

5. WE BELIEVE CULTURE IS THE TRUE VOICE OF
AN ORGANIZATION.
DEFINING OUR
CULTURE HELPS US:
•• Make smart decisions about growth and change
•• Attract and engage the right team members
•• Define and maintain an authentic brand
•• Communicate more effectively
•• Operate from a place of shared vision and values

6. ARCHETYPES
Culture through the lens of
We measure underlying cultural patterns and
interpret them through
12 Archetypes.

7. ARCHETYPES
Culture through the lens of
We measure underlying cultural patterns and
interpret them through
12 Archetypes.
These archetypes add structure and depth to our
passions, motivations, shadow sides and strengths.
Like a story where we all know the plot, they help
us meet on the same page with a resounding,
“Oh, I understand.”

8. THE 12 ARCHETYPES
Guiding brands, cultures and marketing strategies.

9. Our #CultureCode
Part declaration. Part aspiration.

10. IT’S WHO WE ARE WHAT WE ARE CREATING&

11. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION

12. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION
AUTHENTICITY
WHEN WE HAVE TRUST AT THE TABLE,
PARTNERSHIPS THRIVE.

13. &
for ourselves
our colleagues, and
our clients.
HONESTY
RESPECT
COME FIRST;
AUTHENTICITY
WHEN WE HAVE TRUST AT THE TABLE,
PARTNERSHIPS THRIVE.

14. WHEN WE HAVE TRUST AT THE TABLE,
PARTNERSHIPS THRIVE.
we get in the trench
together. Vulnerability
works better in good
company.
WITH
COURAGE,
AUTHENTICITY

15. we get in the trench
together. Vulnerability
works better in good
company.
WITH
COURAGE,
AUTHENTICITY
We take 100% responsibility
for being 100% truthful.

16. WE
EMBRACE
OUR
UNIQUE
PURPOSE.
We’ll change the world
(and ourselves) as we
pursue it.
AUTHENTICITY

17. WE
EMBRACE
OUR
UNIQUE
PURPOSE.
We’ll change the world
(and ourselves) as we
pursue it.
From great news to big
challenges: we share the
details, on time and with
intention.
AUTHENTICITY

18. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION
FROM THE HEAD, THE HEART OR THE GUT,
WE VALUE INTUITION AS A BUSINESS SKILL.
PASSION

19. WE LAUGH.
WE CRY.
WE CARE.
PASSION

20. WE LAUGH.
WE CRY.
WE CARE.
We’re driven to do impeccable work.
PASSION

21. WE SHOW UP EACH DAY
FOR THE 4 Cs
•• our colleagues
•• our clients
•• our craft
PASSION

22. PASSION
the chocolate.
&

23. PASSION
the chocolate.
&The safety, health and
happiness of the team
are never left to chance.

24. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION
OUR SMART TOOLS AND SKILLED TEAM
CREATE DEEP UNDERSTANDING.
LEARNING

25. OUR SMART TOOLS AND SKILLED TEAM
CREATE DEEP UNDERSTANDING.
OUR POTENTIAL IS UNVEILED
IN BOOKS, AT CONFERENCES
IN contemplative moments.
&
••

26. LEARNING
We are free to make
mistakes, explore
possibilities,
and dig for the perfect
solution.

27. LEARNING
We are free to make
mistakes, explore
possibilities,
and dig for the perfect
solution.
With great enthusiasm, we
share what we are learning
with others.

28. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION
WE INTRODUCE REVOLUTIONARY IDEAS AND
DELIGHT IN “AHA” MOMENTS.
IMPACT

29. &
WE’RE BRAVE ENOUGH TO
THINK BIGGER
IMPACT
WE HAVE THE INFLUENCE
TO TRANSFORM OUR CLIENTS
Our Communities

30. IMPACT
&
In every situation and every person we encounter, we strive to
Define,
Strengthen,
Shift,
Lift.

31. &
In every situation and every person we encounter, we strive to
Define,
Strengthen,
Shift,
Lift.
IMPACT
Every day, we are making a difference.

32. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION
INTERSECTION
WE CONNECT CULTURE AND
COMMUNICATIONS.

33. WE
WALK THE
BOUNDARY
BETWEEN
ART
SCIENCE
It is our privilege to stand
alongside those
on the brink of change,
ready to fly.
INTERSECTION
&

34. WE BELIEVE THE RIGHT
ATTITUDE
ALWAYS BRINGS THE RIGHT
OUTCOME
INTERSECTION

35. AUTHENTICITY
PASSION
LEARNING
IMPACT
INTERSECTION
EXPRESSION
OUR WORDS AND ART MOVE MARKETS,
CROSS CULTURES, AND CONNECT THE WORLD.
EXPRESSION

36. WE’RE IMPECCABLE
WITH OUR WORDS;
EVERY ONE COUNTS.
EXPRESSION

37. WE’RE IMPECCABLE
WITH OUR WORDS;
EVERY ONE COUNTS.
We start with
a blank canvas;
then blend words
design to create
authentic
understanding.
EXPRESSION
&

38. THIS WHOLE BUSINESS IS
A BRAINSTORM;
there is no such thing as
a bad idea.
EXPRESSION

39. We celebrate big (and small) wins,
(and birthdays...and visitors)
WITH CHAMPAGNE
EXPRESSION

40. of course,
chocolate)
(&

41. (vegetables are good, too)

42. JOIN THE CULTURE CONVERSATION
Make your own culture declaration with your #CultureCode.
Need help getting there? Visit CultureTalk.com to unlock the cultural
and archetypal patterns of your organization.
An Archetype Survey System
CultureTalkTM