Crash Course participants were asked to read the book "Brand Failures" by Matt Haig and reflect on what they learned from the book. Based on their learning they prepared presentations. This presentation is created by Afrin Syed BBA Management Department University of Dhaka She is a participant at Crash Course Season 02! #CCBD #crashcoursebd #1podium1bangladesh

1. CRASH COURSE : SEASON 2
BRAND FAILURES

2. Chapter : 4 (Extension Failures)
Harley Davidson
Perfume

3. ‘Strong brands are
those that have built
their own mythology’

4. Consumer’s Reaction to the
Branded Merchandise
Most are happy
with them
Core fans call it
‘Disneyfying’

5. By the 1990s, they introduced
Aftershave, Perfume &
Wine coolers…
And the core fans were more
disappointed.
WTH
!

6. Focus on brand
value.
Remember that
more is less.
Keep it right.
Don’t alienate core
customers.
Handle
‘Lovemarks’ with
care.
F I N D I N G
S