This is the presentation I gave on July 9, 2009 at SEMCLT, the Charlotte North Carolina Search Engine Marketing Association.

1. LINKING…
The Basics
- Corey Creed

2. Why Links?

3. “Links are…
a Vote of Confidence”

4. Choosing a Dentist…
When I moved to Davidson, North
Carolina, I could have asked 10
people who the best dentist in town
was.
If 8 out of 10 point to one dentist, I
assume he is the best dentist.
Google does the same thing with
links. More links, more votes of
confidence, unless…

5. Quality vs Quantity

6. PageRank
A value that represents
the quantity and quality
of links to a web page.

7. PageRank
Exponential, not linear!
Links
PageRank (0 - 10)

8. PageRank
How to determine your page’s Google PR
“Visible PR” is
only updated
every few
months or so.

9. PageRank
A
PR 2
Your
site
B
PR 4

10. PageRank
Other 25% 25% Other
site site
25% A 25%
Other
site PR 3
Your
site
B 100%
PR 3

11. PageRank
The “NO FOLLOW” tag
blocks PageRank.
Your
A site
PR 4
No
Follow

12. What is Anchor Text?
“I think that John Smith is the best real
estate agent in Davidson, North
Carolina. I hope you will contact him
when you need to buy a house.”
“I think that John Smith is the best real
estate agent in Davidson, North
Carolina. I hope you will contact him
when you need to buy a house.”

13. Ten Ideas for Linking
Advanced
Beginner
1 2 3 4 5 6 7 8 9 10

14. 1. Your “other” site(s)

15. 2. Your personal contacts!
1. Family
2. Friends
3. Coworkers
4. Colleagues

16. 3. User Generated Content
1. Squidoo
?
2. Google Groups
3. Yahoo Answers
4. Craigslist
5. LinkedIn
6. Forums
7. WordPress.org

17. 4. Hosted Content
1. Directories
2. Press Releases
3. Articles

18. 5. Join Organizations

19. Review
1. Your sites
2. Personal contacts
4. User Generated Content
5. Hosted Content
6. Join Organizations
Now for the good stuff…

20. 6. Testimonials

21. 7. Upstream Websites

22. 8. Who else already ranks?

23. 9. Competitor’s Links!
1. Type in your keyword phrase
2. Find your top competitor(s)
3. Use link:www.competitor.com
4. Find the link.
5. Go steal it. (Work the phone)

24. 10. Link Bait!!

25. The Bait!
1. Write intelligently
2. Create a Tool / resource
3. Test something new
4. Create an online Quiz
5. Start an Industry Contest
6. Expose someone
7. Create a “top ten” List
8. Good Joke / Humor
9. Rant / Create Controversy
10.Create a community
11.Offer Interesting Research
12.Post an interesting picture

26. Final Review
1. Your sites 1. Testimonials
2. Personal contacts 2. Upstream Websites
3. User Generated Content 3. Ranking websites
4. Hosted Content 4. Competitor’s links
5. Join Organizations 5. Link Bait

27. Corey Creed
www.HippoIMT.com