Presented by Sean Jackson of Copyblogger, this presentation focuses on the importance of Authority in building your company brand. It provides an overview of the methods for creating authority and how to use PR to dominate your niche by extending your authority.

1. How SMBs Can Use PR Campaigns to Grow Traffic – Vegas 2010 Building authority through Pr Presented by Sean Jackson of Copyblogger Media

2. Sean A. JacksonPartner/CFO - Copyblogger President DFW SEM Past President Dallas Ad League (AAF-Dallas) About Copyblogger Copyblogger.com#1 online marketing blog – AdAge StudioPress.com#1 WordPress Framework – Mashable ScribeSEO.comCategory leading SEO tool for writers ThirdTribeMarketing.comOnline marketing community with Chris Brogan, Brian Clark & Darren Rowse

3. Feedback & Comments @copyblogger #pubcon

4. What is Authority? au·thor·i·tynoun:[1] A citation (e.g. from a book) used in defense or support; [2] the source from which the citation is drawn; [3] an individual cited or appealed to as an expert. -AuthorityRules.com

5. Milgram Experiment

6. Why Authority Matters Competitive differentiation Increases “blind” referrals Premium pricing More flexibility in work Shortens sales cycles

7. Obtaining Authority

8. Authority Conveys Authority *must be combined with others

9. How to begin the process Existing customers that have authority, or… Join and actively volunteer at local/national organizations Business associations & charities Become a leader in the organization Presentations/workshops Networking groups & Meet-ups University/Colleges Goal = Relationship with an authority source

11. Directly related to your offering

13. Consider a discount

17. Tools & Ideas

18. Monitoring CRUCIAL!

19. Use Traditional Press Releases Beware of Web Only Release

20. Use a wire service Broad syndication & distribution Improves SEO efforts Sharing their authority with you RSS becomes your friend (Twitterfeed)

21. Spread the Word

22. When published… “Great story about us on XXXX, please check it out.” Send authoritative link* to everyone… *First major publication that syndicates your story Social Media accounts (consider ping.fm) Email lists Add to your online sites

23. …and be nice Thank people who retweet(even Twitterfeeders) Email and thank editors who re-write Place links to their altered release on your sites Add contact details to your contact lists Post comments on blog sites that re-use Respond to emails that congratulate you

24. About the Press Find a report that covers the source authority Do your homework Check editorial calendars Give them an angle Send them the original Press Release Follow up & make it easy

25. More ideas & resources Jeff Crilley http://realnewspr.com/blog/ Brian Clark http://Copyblogger.com http://authorityrules.com Optimize your Press Release http://scribeseo.com Wire Service http://prnewswire.com(US1 Distribution)

26. Feedback & Comments @copyblogger #pubcon