Innovate from the heart summary
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A 40 minute webinar on how Breakthrough Innovation is possible when we use our heart as much as our heads. Explore how Empathy for Customers and Stakeholders holds the key to opening the door to breakthrough ideas. This Keynote was delivered by Angela Koch of Invitro Innovation to a group of over 200 employees of a global luxury group.
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Innovate from the heart summary
- 1. To discover new opportunities ANGELA KOCH INNOVATION FACILITATOR INVITRO INNOVATION https://www.linkedin.com/in/angelakochangela@invitroinnovation.com
- 2. 1. Only technology holds the key to Innovation 2. Innovation is about newness 3. Innovation is tangible, like a product / service 4. Innovation work must be serious, hard work 5. Innovation is the job of the gifted few 5 INNOVATION ASSUMPTIONS TO SLAY
- 3. RUN OUT OF VALUE CREATION STEAM CONVENTIONAL BUSINESS WISDOM CONVENTIONAL BUSINESS WISDOM
- 4. The past 200 years have been been a triumph of the RATIONAL BRAIN.
- 5. TECHNOLOGY HAS BEEN TOUTED AS THE SAVIOR TO BUSINESS
- 6. E is for _________EMOTION
- 7. The results are surprising when we use our Hearts as much as our heads
- 8. . An insurance company space people want to hang out in RETAIL EXPERIENCE
- 9. . A taxi company that see’s itself in the convenience not transport business EXPERIENCE The simple solution shows that innovative ideas don’t need to be flashy as long as they meet customers’ needs. Providing items to customers when they need them most solves a major pain point.
- 10. . An retail space where introverts can be themselves? RETAIL EXPERIENCE
- 11. Default Setting - Blind to the human factor Business is data rich
- 12. ME YOU EMPATHYWe must find ways to close the Empathy Gap
- 13. customers riders
- 14. To increase your empathy BECOME STUDENTS OF HUMAN BEHAVIOUR We must get out the office and see our category and customer with new eyes.
- 15. 1. Open yourself to diverse experiences 2. Stay open to everyday observation / observe rather than ask 3. Step into the world of your user 4. Use your own products 5. Hire your customers MAKE EMPATHY A DISCIPLINE
- 16. 1. OPEN YOURSELF TO DIVERSE EXPERIENCES
- 17. 2. STAY OPEN TO EVERYDAY OBSERVATION / OBSERVE RATHER THAN ASK
- 18. DREW MANNING PERSONAL TRAINER 3. STEP INTO THE WORLD OF YOUR USER
- 19. Gained 30kg in 6 months then lost it! STEP INTO THE WORLD OF YOUR USER
- 20. 4. USE YOUR OWN PRODUCTS
- 21. 5. HIRE YOUR CUSTOMERS I started hiring high school kids on a part- time basis. They lived and breathed snowboarding, and a couple of them went on to become world champions. Through them, I learned more about the sport and the market than I knew possible. That turned out to be a brilliant move, because they understood the market differently than I did. – Founder Jake Burton Carpenter
- 22. MAKE EMPATHY A DISCIPLINE 1. Open yourself to diverse experiences 2. Stay open to everyday observation / observe rather than ask 3. Step into the world of your user 4. Use your own products 5. Hire your customers
- 23. The results might surprise You, when you use your as much as Your head.