Use the Lego Serious Play method to create breakthroughs for your business, brand and team.

1. BUILD
BREAKTHROUGHS
(fill in the blank)
with
--------------

2. FEEL
lack of clarity on the real problem
conflicting interests and priorities
too much focus on the detail
missing the bigger picture
loss of optimism
STUCK?

3. STUCK
IN A PERPETUAL PLANNING CYCLE?

4. The Lego Serious Play Method creates a
unique experience which:
1. breaks through mental blocks
2. fuels the imagination
3. and opens minds.

5. Lego Serious Play is
100% IMMERSIVE PARTICIPATION
In LEGO® SERIOUS PLAY® all participants build their own
LEGO® model in response to a facilitator challenge question.
These 3D models are shared and serve as a basis for
knowledge sharing, problem solving and decision making.

6. the hands on nature of
Lego Serious Play
fires up our brains and deepens our thinking

7. we access untapped
(new) knowledge

8. HYPER
CLARITY

9. THE NEXT LEVEL
TAKE THINGS TO
FUELS CONFIDENCE

10. WHAT KIND OF
BREAKTHROUGHS?
What future do we want to create?
How do we get to that future state?
Which customer should we serve?
What experience should we create?
What are our core strengths to
exploit?
What is our brand or team identity?

11. MAJOR BANK
WORKSHOP OBJECTIVE :
To find communication opportunities to build affinity
amongst a key customersegment for a leading Bank
CASE EXAMPLE

12. ATTRIBUTES
OF
INNOVATORS
CORE SEGMENT ENGAGEMENT CANVAS
1) CUSTOMER
CORE IDENTITY
2) IDEAL BANK
QUALITIES
3) BUILDING ON THE
INNOVATIVE ASSETS
OF THE BANK
4) PRIORITISING AND COMMITING TO ACTIONS
LSP BANK ROADMAP

13. Unfiltered and clear
understanding of the true
customerneeds in this category
(simplicity and value)
Sobering realisation that the
current offering was complex
and uncompetitive
Impetus to relook existing
product suite to make it
simpler for the customerand to
improve competiveness of
offering
LSP WORKSHOP OUTCOMES

14. Angela spends her days empowering
teamsand individuals to unlock their
creative abilities so that they can
Innovate on Purpose.
She has worked with large multinationals
such asKPMG, P&G, Total Oil, and Nestle
and with several Singapore based
organisations such asKeppel
Infrastructure, Ascendas Land and
SAFRA.
Angela has worked in Johannesburg,
Hong Kong and Singapore. She has more
than 15 yearsAsia experience.
Angela is a CERTIFIED LEGO SERIOUS
PLAY FACILITATOR and holds a B.Com
Honours in Marketing (1990) from the
University of Natal, South Africa.
ANGELA KOCH
Founder & Chief Facilitator
INVITRO INNOVATION
Seri has 20 yearsexperience in partnering
local and Global organisations in design,
branding, integrated communications and
culture creation in Asia Pacific.
She is former Client Services Director for
WPP Global Brand Agency, The Brand
Union (formerly Enterprise IG) &
Brandcourage where Seri helped to set up
the Singapore operations. Seri is currently
an Independent Creativity &Brand
Facilitator.
Seri is a CERTIFIED LEGO SERIOUS
PLAY FACILITATOR.and holds a Bachelor
of Arts, Sociology, Literature & Social
Work (1994) from the National University
of Singapore.
SERI TASRIPIN
Co-facilitator and Associate
INVITRO INNOVATION
FACILITATORS
CERTIFIED
www.invitroinnovation.com