These are the 11 trends that I see happening this year in social media and digital marketing. These slides are from a webinar I hosted for ANA. Join us for our next webinar on social media. http://www.convertwithcontent.com/webinar-10-ways-to-get-more-results-with-social-media-marketing/

1. 11Web Marketing &
Social Media Trends
that will shape 2014
Stephanie Frasco
VP Social Media
ConvertWithContent.com

2. Stephanie Frasco
VP Social Media
ConvertWithContent.com
@StephanieFrasco

3. Socially Stephanie
#sociallystephanie

4. Webinar Overview
#11TrendsCWC
#11TrendsCWC
• 11 Trends Happening Right Now in Social
Media & Digital Marketing
• Quick Tips About How You Can Apply
Them To Your Business Today

5. Mobile
Source: http://www.onbile.com/info/responsive-web-design-advantages/

6. Why Mobile?
• Approximately 20% of ALL internet traffic
comes from mobile phones.
• People are searching for and interacting with
content all day long
• Mobile phones dominate social usage

7. 90% of millennials sleep with
their phones

8. It’s no longer....can you hear me
now?

9. IT’S CAN YOU SEE ME NOW

10. Quick Tips
• Responsive Web Design
• Larger Font & Images
• Easier Calls To Action & Forms
• Test Emails & Messaging On Your Phone

11. Niche Sites

12. Niche Sites
As it is increasingly harder to get found
organically, niche sites are going to prove to be
more valuable than ever to get in front of your
customers.
Not only are niche sites highly targeted they can
also provide a much more affordable solution for
advertising.

13. Why Niche Sites?
• You can reach an extremely targeted &
captive audience
• Your customers are in a specific mindset
while engaging there
• Whatever your audience may be...there’s
probably a niche site dedicated to that
topic.

15. Sell mustaches combs?
There’s a niche site for that

16. There’s probably even a network for
big cat lovers of the world.

17. Quick Tips
• Go where your audience is
• Find ambassadors who are active within
those networks to partner with you
• Spend some time getting to know these
fanatics and mimic their online behavior
• Create meaningful relationships with users
on different platforms

18. Blogging

19. Blogging

20. Why Blogging?
• Creates a voice for your business
• Adds entry points to your website
• Increases SEO
• Gives you something to share regularly
• Gives others something to share regularly

21. Quick Tips
• Start a blog today
• Blog 3-4 times per week
• Share every blog socially
• Encourage others to share
• Repeat, Repeat, Repeat

22. Spammy Content

23. Google Plus

24. Why Google Plus?
• Helps your SEO results
• Google Plus Has Active Communities
• Great For Local Businesses
• Google Plus Promoted Posts Are Coming
• Facebook Declining Organic Reach
• It’s Google

25. Quick Tips
• Join G+ and set up your account
• Join communities and add to the
conversation
• Build your network
• Share Images & Videos with hashtags
• Engage your customers with hangouts

26. Brand Ambassadors

27. Brand Ambassadors
Influencer and word-of-mouth marketing is going to be one of
the most powerful ways to get in front of customers in a new
way.
By empowering your best customers to spread the word for you,
you can gain trust in a new audience and hopefully turn them
into new customers.

28. Why Brand
Ambassadors ?
• They already know your audience
• They are already trusted by their peers
• They can introduce you to new customers
with one post
• They can help propel your messaging
further than you can alone

30. Quick Tips
• Look within your own customers first
• Give them something in exchange for their
time
• Let them have creative power

31. Image Centric Sites

32. Image Centric Sites
While text is far from dead,
images help tell your story in a
new way.

33. Why Images?

34. Quick Tips
• Think about the context you are sharing on
• On Pinterest DIY & guides work well
• Quote cards can incorporate text in a
visual manner
• Infographics work for all industries
• Think beyond Pinterest & Instagram and
into slideshare and Jelly.

35. Video Consumption

36. Video Consumption

37. Why Video?
• People are watching more video than ever
• People are watching corporate videos
• People are sharing video
• People are engaging and interacting with
video
• Video is highly searchable

38. Quick Tips
• Think about video in terms of short form
and longer form
• Use video as a customer service tool
• Engage with your customers with video
• Allow fans to create video around your
brand
• Activate Your YouTube Channel

39. Social Sharing

40. Why Share?
• It keeps you and your brand relevant
• It keeps fresh traffic and engagement
coming your way
• It helps generate leads & sales
• It helps you get found
• It helps you rank better in search engines

41. Social Signals
"Old SEO"
"New SEO"
Backlinks =
Social Proofing
Social Media =
Social Proofing
"Readers" were
not interacting
with content.
"Readers" can
now interact
with content.

42. Adding Value
It's no longer about pushing yourself out there, it's about how you
provide value to your customer that matters.
Whether this is through blogging, video, or email marketing, in order for
people to stay engaged, they have to perceive value.

43. Key Takeaways
• Start blogging immediately
• Stay within context when using social
media sites
• Empower your brand ambassadors
• Encourage sharing for the social benefits as
well as the search benefits.