When you think about a/b testing, you instantly think about increasing your conversion rate, but that is the most deeply rooted mistake in all of conversion optimization and a/b testing. Pre-plan your tests and avoid these 10 common mistakes when A/B testing.

1. 10 A/B Testing Mistakes That Make Your Wallet Cry !
Don’t Just Measure
Conversion Rate!
Sequential Testing
Is Not A/B Testing.
Random Testing.
Prioritization
of tests.
Small website
changes give small
conversion changes.
Calling tests early
Don’t surprise
your regulars.
Pre-plan your
tests sample size.
Website wide
consistency
for tests.
Segmenting requires
a bigger sample size.
A B
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