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How do You (or can you) Measure Online Influence?,[object Object],David Armano, EVP, Edelman Digital . @Armano,[object Object],Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge ,[object Object],http://www.flickr.com/photos/darrenhester/3901158717/,[object Object]
Mesh Conference on Influence
psychology of “WHY”,[object Object],higher influence in smaller circles,[object Object],validating metrics,[object Object],http://www.flickr.com/photos/rubyblossom/3563008119/,[object Object]
building attention and trust,[object Object]
Mesh Conference on Influence
lists,[object Object],retweets,[object Object],@ replies,[object Object],follower ratio,[object Object],tweet volume,[object Object],Favorites,[object Object],quality of connections,[object Object],Source: David Armano,[object Object]
@ConversationAge,[object Object],@Armano,[object Object]
Mesh Conference on Influence
content / media,[object Object],business,[object Object],analysis,[object Object],content / media,[object Object]
Mesh Conference on Influence
SocMetrics,[object Object],relying primarily on Twitter footprints and "shares" via Blogger,[object Object],[object Object]
topical activity
views, shares, clicks, subscribersSource: David Armano,[object Object]
[object Object]
SEO feedback on topics
analytics dashboard,[object Object]
[object Object]

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