eCommerce Trends 2017
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Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
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eCommerce Trends 2017
- 1. David Feinleib Copyright © 2017 Content Analytics, Inc. All Rights Reserved.
- 2. 1) Global eCommerce Trends 2) Brand + Category Trends 3) Retailer Trends 4) Re-Imagining The Distribution Model – Owned, Marketplace, Direct 5) Re-Imagining The Shopper Interface – Mobile / Voice / AI Outline
- 4. 0 500 1,000 1,500 2,000 2,500 2012 2013 2014 2015 2016 2017 2018 Sales in billion U.S. dollars 18% CAGR Worldwide eCommerce: 18% CAGR www.contentanalyticsinc.com | page 4
- 5. China Leads in ECommerce Revenue with $1.2T… US at $431B and UK at $121B www.contentanalyticsinc.com | page 5 2017 Source: Statista
- 6. UK Leads E-Commerce Sales as Percent of Total Retail Trade at Nearly 17% www.contentanalyticsinc.com | page 6 Source: Statista UK
- 7. 51% of Purchases Are Made Online www.contentanalyticsinc.com | page 7 51% ONLINE
- 8. Mobile Has Turned The Corner: 46% of Global Shoppers Buy Products Via Mobile www.contentanalyticsinc.com | page 8 Source: PwC
- 9. Price Is Still The Biggest Factor in Shopping Choice www.contentanalyticsinc.com | page 9 Source: PwC
- 10. How Much Online Shoppers Around the World Are Spending Annually www.contentanalyticsinc.com | page 10 Source: Statista
- 11. Number of Online Shoppers Will Grow to More Than 1.6B Worldwide by 2018 www.contentanalyticsinc.com | page 11 Source: UNCTD 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2013 2018 Number of Online Shoppers Worldwide (in Billions)
- 12. The World’s Top 10 Largest Retailers Hold Nearly Half The Global Market www.contentanalyticsinc.com | page 12 Source: UNCTD
- 13. BRAND + CATEGORY TRENDS
- 14. Jewelry & Watches Are the Fastest Growing Category at 39% www.contentanalyticsinc.com | page 14 Sources: MarketingCharts.com, comScore
- 15. Within CPG, Laundry Detergent Leads The Way with 85% Y/Y Growth www.contentanalyticsinc.com | page 15 Source: 1010data
- 16. Key Growth Drivers www.contentanalyticsinc.com | page 16 Source: 1010data • Subscription – More than 20% of CPG Growth Came From Amazon’s Subscribe and Save
- 17. RETAILER TRENDS
- 18. 1000s of Physical Stores Are Closing… www.contentanalyticsinc.com | page 18 Source: clark.com 0 100 200 300 400 500 600
- 19. Competition Is Heating Up Online www.contentanalyticsinc.com | page 19 Source: 1010data Jack Ma, Alibaba Jeff Bezos, Amazon Marc Lore, Walmart
- 20. Amazon Prime Still Key to Amazon Growth with 66M+ Members www.contentanalyticsinc.com | page 20 Source: Recode 0 10 20 30 40 50 60 70 2015 2016 Amazon Prime Subscribers (Millions)
- 21. And Acquisitions Are in Full Swing www.contentanalyticsinc.com | page 21 Sources: Recode, Getty • PetSmart acquired Chewy.com for $3.35B • Walmart acquired Jet.com for $3B • Unilever acquired Dollar Shave Club for $1B
- 23. Caution: Private Label Is Growing Fast www.contentanalyticsinc.com | page 23 Sources: Recode, Getty • AmazonBasics now accounts for 33% of online battery sales • 93% Y/Y growth
- 24. Selling Everywhere, Via Every Channel Is Key www.contentanalyticsinc.com | page 24 • Owned (1P) – Sell first-party, wholesale, directly to Amazon (Vendor Central), Walmart and others • Marketplace (3P) – Sell third-party to consumers through Amazon (Seller Central), Walmart, Jet and other marketplaces • Fulfilled by Amazon (FBA) – Amazon stores and ships your products • Drop Ship Vendor (DSV) – Retailer sells, you ship • Direct to Consumer (D2C) – Sell directly to consumers • Subscription Commerce – Subscription boxes that arrive monthly
- 26. From Desktop to Mobile Web, Mobile Apps www.contentanalyticsinc.com | page 26 Source: clark.com
- 27. Voice www.contentanalyticsinc.com | page 27 • 90% of all human communication still happens through voice • Google Voice search queries up 35x since 2008 • By 2020, over 200 billion searches per month will be done with voice • Amazon Echo became the fastest- selling bluetooth speaker in history Source: Chatbot Magazine
- 28. Augmented Reality www.contentanalyticsinc.com | page 28 Source: IKEA
Editor's Notes
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015
- This slide is about a shifting market, where suppliers and manufactures are fighting to understand where the acquisition, where the research or where both, are going to happen. They don’t know if their late to ecommerce, if the other guy got there first…most suppliers just want to hang on and not miss out on where the buyer will do the things they’ll do before or when they pull the trigger and buy. STAT: More then 80% of consumers research products before entering a store to potentially buy, according to Salesforce. December 2015