Speech about the project Travel Intelligence for Luxury Lab by Contactlab-Amadeus to correlate data about luxury travellers habits in purchases and travel insights.

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Who buys where
Travel Intelligence for Luxury Lab
Luca Olivari (Contactlab); Geronimo Pirro (Amadeus)

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Travel Intelligence for Luxury Lab
Contactlab – digital pioneers
We are digital pioneers, since 1998
We became the first Italian ESP in 2001 with a proprietary SaaS platform to send email, sms and fax
In 2010 we became Data-Driven opening a Business Intelligence unit to offer data services
to drive customer engagement programs
Since 2012 we developed a specific knowledge on Luxury and fashion-retail industry
We’ve been included in the Gartner’s Market Guide for Email Marketing in 2014 and 2015
In 2014, the entry of P101, a venture capital firm, turned Contactlab into a company limited by shares
In 2016 we launched the new data-driven Engagement Marketing platform to enable customer
360-degree view, dynamic segmentation and content personalization based on customer behaviours

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Travel Intelligence for Luxury Lab
Contactlab at a glance
18+ YEARS OF EXPERIENCE 160+ DIGITAL MARKETING
PROFESSIONALS
1.000+ CLIENTS
80 MILLION EMAILS SENT DAILY
150 COUNTRIES
25 LANGUAGES MANAGED
4 OFFICES IN EUROPE

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
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Travel Intelligence for Luxury Lab
A wide knowledge on customer data
Who buys Where: Decrypting cross-
border Luxury Demand Flows
How travellers spending patterns are
shaping the luxury brands industry and
why retailers need to use this
opportunity.
Our data-driven methodology led us to
have a privileged observatory on brands
digital strategies benchmarking brands
position within their sector.
The Luxury Goods reports - in
partnership with Exane BNP Paribas -
allow us to understand market trends and
customers needs in the Fashion &
Luxury industry.

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
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Travel Intelligence for Luxury Lab
Cross-border luxury demand flows
This highlights the value which luxury
travelers bring to visiting countries in
terms of the money they contribute to
brand’s revenues.
Most “new economies” have around 30-40
per cent of clients buying luxury goods
abroad, with the exception of Russia
which has travellers who spend around 70
per cent abroad.
Chinese travelers are still dominant and
stable, accounting for around 50 per cent
of total travellers’ revenues.
WW Foreign Luxury revenues by country (% -2015)

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
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Travel Intelligence for Luxury Lab
Cross-border luxury demand flows
Jan - Apr 2015 Jan - Apr 2016
WW Foreign vs Domestic Shopping
(€, Jan - Apr 2015-2016)
Domestic Shopping Foreign Shopping
+5%
+5% 70% 70%
30% 30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan - Apr 2015 Jan - Apr 2016
WW Foreign vs Domestic Shopping
(%, Jan-Apr 2015-2016)
Domestic Shopping % Foreign Shopping
Global foreign shopping increasing at the same rate of domestic revenues

7. ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Amadeus IT Group
Bringing to life the potential of travel data

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Amadeus
IT at the core of the travel business

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©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
566 million total bookings processed in 2015
using the Amadeus selling platform
1.2 billion passengers boarded in 2015
with Amadeus
#10 software company in the world
Forbes 2015 global rankings
Amadeus in a few words
43% market share
of Global Distribution System bookings
Present in 195 markets
Local expertise: having knowledge on trends and travelers shopping habits
Listed on the Spanish Stock Exchange
Forms part of the IBEX 35 Index
Amadeus, the global leader in IT for the Travel & Tourism sector

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_ Cutting-edge data centre in Erding, Germany
with support across the globe
_ World’s largest data processing centre
dedicated to the travel industry
_ Scalable technology built on open systems
and a service-oriented architecture
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
37+
39,000
2.6 billion
petabytes
of storage
transactions
per second
(at peak)
transactions
per day
Our robust global operations
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11©2016AmadeusITGroupSA
What makes our data unique
Amadeus Data Sources
100,000
traditional and online
travel agencies
54 billion
searches per year
1.6 billion
bookings per year
Our booking data is unique, because we can tell you:
_What is the FIRST origin of travellers, and not the
last one.
_How many people travel together
_When people purchased their trip to your
destination
_In which channel they purchased the trip (online,
offline, type of agency, …)
_How many people WILL travel to your destination
as we have already a lot of reservations in our
system

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TECHNOLOGIES
Flexibility & Speed
Of big data technologies
©2016AmadeusITGroupSA
Amadeus Travel Intelligence: a unique combination to gain actionable
insights
EXPERTISE
Dedicated team of Data
Scientists
With deep travel
expertise
DATA
Enriched analytics
Continuous data enrichment
to bring unique insights
&
A unique combination of big data assets,
cutting-edge technologies and expert data
scientists, to bring you actionable insights
Travel Intelligence

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©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
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14. Announcing Travel Intelligence for Luxury Lab
&

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
A collaborative endeavour to:
Travel Intelligence for Luxury Lab
View luxury travelers purchase habits
Predict when purchases will happen well in advance
Compare different habits and different cultures
Get access to raw data tables
Dashboards to deeply analyze and filter your own data
Insights and information about correlation to predict new beahaviour

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Luxury Business Depends on Travelers
Travel Intelligence for Luxury Lab
Chinese passenger grew in number
and raised luxury-fashion brands’
sales during the winter period,
showing at the same time a constant
and above average influx in every
quarter.
On the contrary, Russian travelers
tended to shop in the summertime
and at the very beginning of the
autumn;
UAE and Gulf nationals showed
recurrent influx in alternate quarters.

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© Copyright 2016 Contactlab
This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Travel Intelligence for Luxury Lab
TRAVEL
INTELLIGENCE
FOR LUXURY LAB
Join the project
to combine and correlate data on luxury travelers’ purchasing habits and travel insights, based on a
unique proposition by Contactlab and Amadeus.
Travel Intelligence for Luxury Lab

19. Thank you