IE Master of Business Administration 2017 Application

1. NEW YORK, NY
SEPTEMBER 2016
EXPLORING BRAZIL THROUGH A MACROLENS
BRAZIL

2. IF ALL OF THE WORLD´S CULTURAL HERITAGE (SPORTS, MUSIC, FASHION,
ARCHITECTURE, LITERATURE, PAINTING, ETC..) WAS CONTAINED IN A TIME
CAPSULE, WHAT WOULD YOU INCLUDE TO DEMONSTRATE THE LEGACY OF
YOUR COUNTRY?
QUESTION K:
NEW YORK, NY
SEPTEMBER 2016

3. Welcome to Brazil! Explore Brazil's cultural heritage
through a regional lens, dissecting the pillars of this
South American republic. Fifth largest country in the
world, and the only nation that speaks Portuguese in
Latin America. Embark on this journey from the
admissions office at IE Madrid.
*Disclaimer: all images were taken from Google search engine for the
purpose of this Master in Business Administration presentation only.
Creativity
Humanity
Purpose

4. ACRE
ALAGOAS
AMAZONAS
AMAPA
BAHIA
CEARA
ESPIRITO SANTO
GOIAS
MARANHAO
MATO GROSSO
MATO GROSSO DO SUL
MINAS GERAIS
PARA
PARAIBA Federal District
PARANA
PERNAMBUCO
PIAUI
RIO GRANDE DO NORTE
RIO GRANDE DO SUL
RIO DE JANEIRO
RONDONIA
SANTA CATARINA
SAO PAULO
SERGIPE
TOCANTINS
DISTRITO FEDERAL
27 STATES + FEDERAL DISTRICT

5. North
Northeast
Central West
Central East
South
THE REGIONS OF BRAZIL
Brazil is divided into five macroregions:
North region spans the states of Acre, Amapa,
Amazonas, Para, Rondonia, Roraima and
Tocantis.
Northeast region comprises the states of
Maranhao, Piaui, Ceara, Rio Grande do Norte,
Paraiba, Pernambuco, Alagoas, Sergipe and
Bahia.
Central-West is made of the states of Goias,
Mato Grosso and Mato Grosso do Sul.
Central-East is composed by Espirito Santo,
Minas Gerais, Sao Paulo and Rio de Janeiro.
South region is the smallest with only three
states: Parana, Santa Catarina and Rio Grande
do Sul

6. Area is equivalent to nearly half of Brazil’s;
Least populated macroregion, with an average of
3 inhabitant per hectare;
Unsurpassed biodiversity, home to the Amazon
rainforest;
State of Tocantins is the only one that does not
hold the Amazon forest to some extent.
NORTH REGION

7. Unsurpassed Biodiversity with the Amazon forest,
the largest rainforest in the world;
Energy production and distribution is the main
source of the region’s economy;
Home to a large number of native tribes, most
who live in protected areas in proximity or within
the rainforest;
2.5 million species of insects live in the region.

8. Amazon Forrest and the meandering Amazon River
Manaus, AM

9. Traditional Bumba Meu Boi Festival in Manaus
Belem, PA

10. Second most densely populated region in the
nation;
Arid climate, similar to a desert in most states;
The Dutch colonized Recife and Pernambuco, but
soon were overruled by the Portuguese;
Food is heavily inspired by African culture, due to
the large quantity of slaves that worked sugar and
cotton plantations in this region.
NORTHEAST REGION

11. Jangadas, small and dingy fishing boats,
traditional in the region;
Cangaceiros, the Brazilian version of a cowboy.
Many women chose to participate. The most
famous one was Lampiao and his wife Maria
Bonita;
Lencois Maranhenses, the breathtaking
sanddunes in the state of Maranhao;
Fernando de Noronha, a small archipelago off the
coast, with pristine beaches and biodiversity.

12. Salvador da Bahia, the first of three capitals;
Baianas, part of the Candomble religion, a
cultural inheritance from a colonial past. They
wear all white and cook a delicious Acaraje!
Carnaval, different than that from Rio de Janeiro
and Sao Paulo;
Bobo de Camarao, a delicious shrimp stew!

13. Traditional “Baianas” from Bahia, cultural inheritance from a colonial past
Salvador, BA

14. Fernando de Noronha’s beautifully preserved landscapes
Archipelago Fernando de Noronha, PE

15. Houses three states plus the Federal District;
Climate is hot and dry, similar to an arid climate;
Economy revolves around livestock and soybeans;
Unique vegetation called “cerrado”, small dry and
twisted tree stumps.
CENTRAL WEST REGION

16. Brasilia, the modernist town planned by Oscar
Niemeyer and Lucio Costa, built from scratch in
five years in 1960;
Palacio da Alvorada, the presidential palace with
iconic modernist columns;
Chapada dos Veadeiros, natural reserve with
waterfalls and rock formations;
Chapada dos Guimaraes, another state park,
popular amongst campers.

17. Oscar Niemeyer’s sinuous curves inspired by the Brazilian woman
Distrito Federal, DF

18. Chapada dos Veadeiros, a natural reserve and popular camping site
Diamantina, GO

19. CENTRAL EAST REGION
Densest populated region of Brazil;
Best known cities outside of the nation are Sao
Paulo and Rio de Janeiro;
Responsible for roughly 40% of the country’s
economy;
Heavily covered by highways and railways, to
some extent.

20. Rio de Janeiro is Brazil’s postcard to the world,
world famous for its beaches;
Carioca Carnaval;
Football;
The Sugar Loaf and Christ the redeemer;
Home to beautiful towns such as:
Angra dos Reis
Paraty
Ilha Bela

21. Open air informal markets;
Copan building, architect Oscar Niemeyer’s social
housing project;
Fried delight knows as pastel, accompanied by
sugar cane juice;
Home to the current 3 top Brazilian architects:
Paulo Mendes da Rocha
Marcio Kogan
Issay Weinfeld

22. Colonial era towns reminiscent of the 18th century
gold rush such as Ouro Preto;
Portuguese inspired churches, with sculptures by
artisan Aleijadinho;
Feijoada, a bean stew reminiscent of a colonial
past;
Minas Gerais is home to Inhotim, the largest open
air museum in the world. Works by:
Tunga
Dan Graham
Adriana Varejao

23. Rio de Janeiro as seen from the Sugar Loaf Mountain
Rio de Janeiro, RJ

24. Densely built downtown Sao Paulo as seen from above
Sao Paulo, SP

25. SOUTH REGION
Smallest of all macroregions, composed of only
three states;
Only region where it snows once every ten years
or so due to the sub-tropical climate;
Mainly produces machinery and automobiles;
Native vegetation is the pampas, the same shared
with Uruguay and Argentina;

26. Brazilian Beer. Germans migrated to the south of
Brazil fleeing from World War II. This is why a large
amount of the population is pale with blue eyes;
Vinho, or wine. The only region where the climate
allows for the cultivation and production of wine;
Cha Mate: they share cultural elements with
Uruguay and Argentina, such as mate tea;
Home to Giselle Bundchen, globally acclaimed top
model;
Famous for the gaucho churrasco, meat on a
stick.

27. Traditional “gaucho” dance called farropilha
Curitiba, PR

28. Rio Grande do Sul and its natural vegetation
Caixias do Sul, RS

29. Thank you for visiting!
Brazil is a multi-faceted and culturally rich country, with
layers of history and much to offer. These some highlights
I would include in a time capsule.
Hope to see you back soon.