Carlos Belderrain Santos, Mobile Technology: The Solution of the Newspaper Business, ORBYT M-Days 2013 Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/

1. Mobile Technology:
The Solution for the Newspaper Business

2. Let’s start from 2010
The world has seen more than 20 years of continuous
DIGITALISATION. Implications on newspaper business:
Decreasing number of paper buyers
Decreasing revenues

4. What do you see?

6. Revenues per client/month
Ad Revenue Editorial Revenue
Physical
Product 30 € 30 €
www
0,3 € 0€

7. THE SOLUTION
Mobile technology

8. The opportunity
Ad Revenue Editorial Revenue
Physical
Product 30 € 30 €
www
0,3 € 0€
Mobile
Technology ? ?

9. The opportunity
Ad Revenue Editorial Revenue
Physical
Product 30 € 30 €
www
0,3 € 0€
Mobile
Technology ? ?

10. Orbyt Product Definition
ORBYT JUST A PHOTO OF THE PHYSICAL PRODUCT????

11. The SOLUTION
Ad Revenue Editorial Revenue
Physical
Product 30 € 30 €
www
0,3 € 0€
Mobile
Technology ? 15 €

12. Commercial strategy
1. Purchase decision based on the physical product discount
2. Remaining loyal thanks to its added value services

13. Much more than an image
“Rich” epaper Calendar
Regional Editions
Magazines
Search Engine
Photos VIDEOS Last Minute TU MUNDO YODONA MAGAZINE Opera
DUTYFREE RADIO
INTERACTIVO

14. Results
30% of EXPANSION buyers are digital
Number of buyers INCREASING since 2010
Number of readers INCREASING since 2010
Product revenues INCREASING since 2010

15. THANK YOU