Preventing Timesheet Fraud Strategies for Ensuring Accuracy and Compliance
Using Social Media to Increase Sales
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USING SOCIAL MEDIA
TO INCREASE SALES
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GET MORE SOCIAL MEDIA FOLLOWERS,
EMAIL SUBSCRIBERS AND LEADS.
TURN THEM INTO
Including an incredibly effective, direct-response campaign strategy no one is talking about.
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KIM WALSH-PHILLIPS | SOCIAL MEDIA SALES KELLY LEMAY | SPLIT TESTING MASTER
CO-AUTHOR OF NO B.S. GUIDE TO DIRECT
RESPONSE SOCIAL MEDIA MARKETING
COO, ELITE DIGITAL GROUP
@ELITEDIGITALGRP
PANEL SPEAKERS
THE DYNAMIC COMMUNICATORTM
JILL SCHIEFELBEIN | OWNER
MODERATOR PRESENTER PRESENTER
@DYNAMICJILL
@KWALSHPHILLIPS
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TODAY’S PRESENTATION
IS FOR YOU IF…
You offer a quality product
You want to get more customers,
members, clients or patients
You want to increase your sales while
creating an entirely new source of
income on the side as a bonus
You want to be the celebrity, authority
or expert in your market to help you sell
to better prospects and have them pay
what you're worth
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TODAY’S AGENDA
Attract People To Your Content
Position Yourself As An Authority
Optimize Your Content For Driving Sales
Monetize With Social Media Advertising
Properly Test Your Campaigns
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GET THE MOST FROM THIS EVENT
Throughout this training, we share a lot of examples.
Be actively thinking…
“How can I apply this to MY business?”
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SOCIAL MEDIA ROI
MORE THAN JUST CLICKS,
IMPRESSIONS, AND LIKES
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Clicks
# Of Fans
Return On
Impressions
Reach
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SOCIAL MEDIA IS
ANOTHER CHANNEL TO...
Gain Leads
Make SalesReach
Customers
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74% of all internet users are members
of a social media network
78% of those making $75,000+ a year
are members of a social media network
Between LinkedIn and Facebook alone,
there are over 2.5 billion searches
THE POWER OF
SOCIAL MEDIA
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A NEW MANTRA
Your business and expertise has value
and you deserve to be paid for it.
If it’s not going to get me results,
I am not going to do it.
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MOM KNOWS BEST
MAGNETIZE OPT IN MONETIZE
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AUTHORITY POSITIONING
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1 BLOG POST OR ARTICLE
1.
2.
5.
4.
6.
3.
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REACH YOUR PERFECT PROSPECT
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BUILT-IN DEMOGRAPHICS
NET WORTH
AND PROFESSION
RELATIONSHIP STATUS
LIKES AND INTERESTSHOME OWNER
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TARGETING
AUTO, FINANCE, CREDIT DEMOS
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TARGETING
HOME, PERSONAL FINANCE, MEDIA HABITS
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TARGETING
POLITICAL PARTIES, JOB ROLES, PURCHASES
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TARGETING JUST THE RIGHT AUDIENCE
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MEASURABLE ROI IN INCREASED SALES
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CASE STUDY: GKIC
$45.20 PER MEMBER = 1,300% ROI
FIRST 180-DAY VALUE OF MEMBERS $600 | AVERAGE COST-PER-MEMBER $600
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CASE STUDY: SALES CONSULTANT
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CASE STUDY: ATTORNEY
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CASE STUDY: ORTHODONTIST'S OFFICE
FREE IPAD CAMPAIGN RESULTS
SHOWN TO “FRIENDS OF FANS”
Ad Spend (Blog & Offer): $1,350
Appointment Requests: 24
Customer Lifetime Value: $6,000
Total Customer Value: $144,000
ROI: 10,000+%
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TAKING YOUR GAME TO THE NEXT LEVEL...
BUT...ONLY TEST ONE THING AT A TIME!
SPLIT TESTING
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IMAGE TESTING
BEST PERFORMING IMAGE
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TOP TEXT TESTING
BEST PERFORMING TEXT
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ADDITIONAL IMAGE TESTING
BEST PERFORMING IMAGE
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REMEMBER
At Least One Image with RED
Only 20% Text on Images
Test Only One Thing at a Time
Keep Testing!
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MOM KNOWS BEST
MAGNETIZE OPT IN MONETIZE
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CHOOSING
YOUR CUSTOMERS
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CLOSING THOUGHTS
Kim Walsh-Phillips
@KWalshPhillips
KWalshPhillips
Kelly LeMay
@elitedigitalgrp
KellyLeMay
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MORE GREAT THINGS TO COME
Look out for the
recording in your
inbox coming soon.
Get a free
chapter at
NoBSChaper.com
Sign-up for the next
Biz Tech Webinar
made possible by
Comcast Business.
entrepreneur.com/events
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THANK YOU
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