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SOCIAL MEDIA FOR PROFIT Presented by Powered by
1
USING SOCIAL MEDIA
TO INCREASE SALES
2SOCIAL MEDIA FOR PROFIT Presented by Powered by
2
GET MORE SOCIAL MEDIA FOLLOWERS,
EMAIL SUBSCRIBERS AND LEADS.
TURN THEM INTO
Including an incredibly effective, direct-response campaign strategy no one is talking about.
3SOCIAL MEDIA FOR PROFIT Presented by Powered by
3
KIM WALSH-PHILLIPS | SOCIAL MEDIA SALES KELLY LEMAY | SPLIT TESTING MASTER
CO-AUTHOR OF NO B.S. GUIDE TO DIRECT
RESPONSE SOCIAL MEDIA MARKETING
COO, ELITE DIGITAL GROUP
@ELITEDIGITALGRP
PANEL SPEAKERS
THE DYNAMIC COMMUNICATORTM
JILL SCHIEFELBEIN | OWNER
MODERATOR PRESENTER PRESENTER
@DYNAMICJILL
@KWALSHPHILLIPS
4SOCIAL MEDIA FOR PROFIT Presented by Powered by
4
TODAY’S PRESENTATION
IS FOR YOU IF…
You offer a quality product
You want to get more customers,
members, clients or patients
You want to increase your sales while
creating an entirely new source of
income on the side as a bonus
You want to be the celebrity, authority
or expert in your market to help you sell
to better prospects and have them pay
what you're worth
5SOCIAL MEDIA FOR PROFIT Presented by Powered by
5
TODAY’S AGENDA
	 Attract People To Your Content
Position Yourself As An Authority
Optimize Your Content For Driving Sales
Monetize With Social Media Advertising
Properly Test Your Campaigns
6SOCIAL MEDIA FOR PROFIT Presented by Powered by
6
GET THE MOST FROM THIS EVENT
Throughout this training, we share a lot of examples.
Be actively thinking…
“How can I apply this to MY business?”
7SOCIAL MEDIA FOR PROFIT Presented by Powered by
7
SOCIAL MEDIA ROI
MORE THAN JUST CLICKS,
IMPRESSIONS, AND LIKES
8SOCIAL MEDIA FOR PROFIT Presented by Powered by
8
9SOCIAL MEDIA FOR PROFIT Presented by Powered by
9
10SOCIAL MEDIA FOR PROFIT Presented by Powered by
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Clicks
# Of Fans
Return On
Impressions
Reach
11SOCIAL MEDIA FOR PROFIT Presented by Powered by
11
SOCIAL MEDIA IS
ANOTHER CHANNEL TO...
Gain Leads
Make SalesReach
Customers
12SOCIAL MEDIA FOR PROFIT Presented by Powered by
12
	 74% of all internet users are members 	
	 of a social media network
78% of those making $75,000+ a year
are members of a social media network
Between LinkedIn and Facebook alone,
there are over 2.5 billion searches
THE POWER OF
SOCIAL MEDIA
13SOCIAL MEDIA FOR PROFIT Presented by Powered by
13
14SOCIAL MEDIA FOR PROFIT Presented by Powered by
14
15SOCIAL MEDIA FOR PROFIT Presented by Powered by
15
16SOCIAL MEDIA FOR PROFIT Presented by Powered by
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A NEW MANTRA
	 Your business and expertise has value 			
	 and you deserve to be paid for it.
If it’s not going to get me results,
I am not going to do it.
17SOCIAL MEDIA FOR PROFIT Presented by Powered by
17
MOM KNOWS BEST
MAGNETIZE OPT IN MONETIZE
18SOCIAL MEDIA FOR PROFIT Presented by Powered by
18
MAGNETIZE
19SOCIAL MEDIA FOR PROFIT Presented by Powered by
19
AUTHORITY POSITIONING
20SOCIAL MEDIA FOR PROFIT Presented by Powered by
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1 BLOG POST OR ARTICLE
1.
2.
5.
4.
6.
3.
21SOCIAL MEDIA FOR PROFIT Presented by Powered by
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REACH YOUR PERFECT PROSPECT
22SOCIAL MEDIA FOR PROFIT Presented by Powered by
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BUILT-IN DEMOGRAPHICS
NET WORTH
AND PROFESSION
RELATIONSHIP STATUS
LIKES AND INTERESTSHOME OWNER
23SOCIAL MEDIA FOR PROFIT Presented by Powered by
23
TARGETING
AUTO, FINANCE, CREDIT DEMOS
24SOCIAL MEDIA FOR PROFIT Presented by Powered by
24
TARGETING
HOME, PERSONAL FINANCE, MEDIA HABITS
25SOCIAL MEDIA FOR PROFIT Presented by Powered by
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TARGETING
POLITICAL PARTIES, JOB ROLES, PURCHASES
26SOCIAL MEDIA FOR PROFIT Presented by Powered by
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TARGETING JUST THE RIGHT AUDIENCE
27SOCIAL MEDIA FOR PROFIT Presented by Powered by
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OPT IN
28SOCIAL MEDIA FOR PROFIT Presented by Powered by
28
OPT IN
Webinar
Ebook
Video Series
Gift Certificate
List of Resources
29SOCIAL MEDIA FOR PROFIT Presented by Powered by
29
TOP 10 QUESTIONS
PROSPECTS ASK YOU
30SOCIAL MEDIA FOR PROFIT Presented by Powered by
30
EXAMPLE POST
1.
2.
5.
4.
6.
3.
31SOCIAL MEDIA FOR PROFIT Presented by Powered by
31
MONETIZE
32SOCIAL MEDIA FOR PROFIT Presented by Powered by
32
MOM KNOWS BEST
MAGNETIZE OPT IN MONETIZE
33SOCIAL MEDIA FOR PROFIT Presented by Powered by
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USING MOM
ON LINKEDIN
34SOCIAL MEDIA FOR PROFIT Presented by Powered by
34
USING MOM ON INSTAGRAM
MAGNETIZE OPT IN MONETIZE
35SOCIAL MEDIA FOR PROFIT Presented by Powered by
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SALES CONVERSION
36SOCIAL MEDIA FOR PROFIT Presented by Powered by
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MEASURABLE ROI IN INCREASED SALES
37SOCIAL MEDIA FOR PROFIT Presented by Powered by
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CASE STUDY: GKIC
$45.20 PER MEMBER = 1,300% ROI
FIRST 180-DAY VALUE OF MEMBERS $600 | AVERAGE COST-PER-MEMBER $600
38SOCIAL MEDIA FOR PROFIT Presented by Powered by
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CASE STUDY: SALES CONSULTANT
39SOCIAL MEDIA FOR PROFIT Presented by Powered by
39
CASE STUDY: ATTORNEY
40SOCIAL MEDIA FOR PROFIT Presented by Powered by
40
CASE STUDY: ORTHODONTIST'S OFFICE
FREE IPAD CAMPAIGN RESULTS
SHOWN TO “FRIENDS OF FANS”
Ad Spend (Blog & Offer): $1,350
Appointment Requests: 24
Customer Lifetime Value: $6,000
Total Customer Value: $144,000
ROI: 10,000+%
41SOCIAL MEDIA FOR PROFIT Presented by Powered by
41
TESTING
42SOCIAL MEDIA FOR PROFIT Presented by Powered by
42
TAKING YOUR GAME TO THE NEXT LEVEL...
BUT...ONLY TEST ONE THING AT A TIME!
SPLIT TESTING
43SOCIAL MEDIA FOR PROFIT Presented by Powered by
43
IMAGE TESTING
BEST PERFORMING IMAGE
44SOCIAL MEDIA FOR PROFIT Presented by Powered by
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TOP TEXT TESTING
BEST PERFORMING TEXT
45SOCIAL MEDIA FOR PROFIT Presented by Powered by
45
ADDITIONAL IMAGE TESTING
BEST PERFORMING IMAGE
46SOCIAL MEDIA FOR PROFIT Presented by Powered by
46
REMEMBER
At Least One Image with RED
Only 20% Text on Images
Test Only One Thing at a Time
Keep Testing!
47SOCIAL MEDIA FOR PROFIT Presented by Powered by
47
MOM KNOWS BEST
MAGNETIZE OPT IN MONETIZE
48SOCIAL MEDIA FOR PROFIT Presented by Powered by
48
CHOOSING
YOUR CUSTOMERS
49SOCIAL MEDIA FOR PROFIT Presented by Powered by
49
YOU HAVE A CHOICE
50SOCIAL MEDIA FOR PROFIT Presented by Powered by
50
Q&A
51SOCIAL MEDIA FOR PROFIT Presented by Powered by
51
CLOSING THOUGHTS
Kim Walsh-Phillips
@KWalshPhillips
KWalshPhillips
Kelly LeMay
@elitedigitalgrp
KellyLeMay
52SOCIAL MEDIA FOR PROFIT Presented by Powered by
52
MORE GREAT THINGS TO COME
Look out for the
recording in your
inbox coming soon.
Get a free
chapter at
NoBSChaper.com
Sign-up for the next
Biz Tech Webinar
made possible by
Comcast Business.
entrepreneur.com/events
53SOCIAL MEDIA FOR PROFIT Presented by Powered by
53
THANK YOU
Want More Information?
Find ideas, solutions and perspectives from experts
and real business owners at Comcast Business
cbcommunity.comcast.com

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Using Social Media to Increase Sales

  • 1. SOCIAL MEDIA FOR PROFIT Presented by Powered by 1 USING SOCIAL MEDIA TO INCREASE SALES
  • 2. 2SOCIAL MEDIA FOR PROFIT Presented by Powered by 2 GET MORE SOCIAL MEDIA FOLLOWERS, EMAIL SUBSCRIBERS AND LEADS. TURN THEM INTO Including an incredibly effective, direct-response campaign strategy no one is talking about.
  • 3. 3SOCIAL MEDIA FOR PROFIT Presented by Powered by 3 KIM WALSH-PHILLIPS | SOCIAL MEDIA SALES KELLY LEMAY | SPLIT TESTING MASTER CO-AUTHOR OF NO B.S. GUIDE TO DIRECT RESPONSE SOCIAL MEDIA MARKETING COO, ELITE DIGITAL GROUP @ELITEDIGITALGRP PANEL SPEAKERS THE DYNAMIC COMMUNICATORTM JILL SCHIEFELBEIN | OWNER MODERATOR PRESENTER PRESENTER @DYNAMICJILL @KWALSHPHILLIPS
  • 4. 4SOCIAL MEDIA FOR PROFIT Presented by Powered by 4 TODAY’S PRESENTATION IS FOR YOU IF… You offer a quality product You want to get more customers, members, clients or patients You want to increase your sales while creating an entirely new source of income on the side as a bonus You want to be the celebrity, authority or expert in your market to help you sell to better prospects and have them pay what you're worth
  • 5. 5SOCIAL MEDIA FOR PROFIT Presented by Powered by 5 TODAY’S AGENDA Attract People To Your Content Position Yourself As An Authority Optimize Your Content For Driving Sales Monetize With Social Media Advertising Properly Test Your Campaigns
  • 6. 6SOCIAL MEDIA FOR PROFIT Presented by Powered by 6 GET THE MOST FROM THIS EVENT Throughout this training, we share a lot of examples. Be actively thinking… “How can I apply this to MY business?”
  • 7. 7SOCIAL MEDIA FOR PROFIT Presented by Powered by 7 SOCIAL MEDIA ROI MORE THAN JUST CLICKS, IMPRESSIONS, AND LIKES
  • 8. 8SOCIAL MEDIA FOR PROFIT Presented by Powered by 8
  • 9. 9SOCIAL MEDIA FOR PROFIT Presented by Powered by 9
  • 10. 10SOCIAL MEDIA FOR PROFIT Presented by Powered by 10 Clicks # Of Fans Return On Impressions Reach
  • 11. 11SOCIAL MEDIA FOR PROFIT Presented by Powered by 11 SOCIAL MEDIA IS ANOTHER CHANNEL TO... Gain Leads Make SalesReach Customers
  • 12. 12SOCIAL MEDIA FOR PROFIT Presented by Powered by 12 74% of all internet users are members of a social media network 78% of those making $75,000+ a year are members of a social media network Between LinkedIn and Facebook alone, there are over 2.5 billion searches THE POWER OF SOCIAL MEDIA
  • 13. 13SOCIAL MEDIA FOR PROFIT Presented by Powered by 13
  • 14. 14SOCIAL MEDIA FOR PROFIT Presented by Powered by 14
  • 15. 15SOCIAL MEDIA FOR PROFIT Presented by Powered by 15
  • 16. 16SOCIAL MEDIA FOR PROFIT Presented by Powered by 16 A NEW MANTRA Your business and expertise has value and you deserve to be paid for it. If it’s not going to get me results, I am not going to do it.
  • 17. 17SOCIAL MEDIA FOR PROFIT Presented by Powered by 17 MOM KNOWS BEST MAGNETIZE OPT IN MONETIZE
  • 18. 18SOCIAL MEDIA FOR PROFIT Presented by Powered by 18 MAGNETIZE
  • 19. 19SOCIAL MEDIA FOR PROFIT Presented by Powered by 19 AUTHORITY POSITIONING
  • 20. 20SOCIAL MEDIA FOR PROFIT Presented by Powered by 20 1 BLOG POST OR ARTICLE 1. 2. 5. 4. 6. 3.
  • 21. 21SOCIAL MEDIA FOR PROFIT Presented by Powered by 21 REACH YOUR PERFECT PROSPECT
  • 22. 22SOCIAL MEDIA FOR PROFIT Presented by Powered by 22 BUILT-IN DEMOGRAPHICS NET WORTH AND PROFESSION RELATIONSHIP STATUS LIKES AND INTERESTSHOME OWNER
  • 23. 23SOCIAL MEDIA FOR PROFIT Presented by Powered by 23 TARGETING AUTO, FINANCE, CREDIT DEMOS
  • 24. 24SOCIAL MEDIA FOR PROFIT Presented by Powered by 24 TARGETING HOME, PERSONAL FINANCE, MEDIA HABITS
  • 25. 25SOCIAL MEDIA FOR PROFIT Presented by Powered by 25 TARGETING POLITICAL PARTIES, JOB ROLES, PURCHASES
  • 26. 26SOCIAL MEDIA FOR PROFIT Presented by Powered by 26 TARGETING JUST THE RIGHT AUDIENCE
  • 27. 27SOCIAL MEDIA FOR PROFIT Presented by Powered by 27 OPT IN
  • 28. 28SOCIAL MEDIA FOR PROFIT Presented by Powered by 28 OPT IN Webinar Ebook Video Series Gift Certificate List of Resources
  • 29. 29SOCIAL MEDIA FOR PROFIT Presented by Powered by 29 TOP 10 QUESTIONS PROSPECTS ASK YOU
  • 30. 30SOCIAL MEDIA FOR PROFIT Presented by Powered by 30 EXAMPLE POST 1. 2. 5. 4. 6. 3.
  • 31. 31SOCIAL MEDIA FOR PROFIT Presented by Powered by 31 MONETIZE
  • 32. 32SOCIAL MEDIA FOR PROFIT Presented by Powered by 32 MOM KNOWS BEST MAGNETIZE OPT IN MONETIZE
  • 33. 33SOCIAL MEDIA FOR PROFIT Presented by Powered by 33 USING MOM ON LINKEDIN
  • 34. 34SOCIAL MEDIA FOR PROFIT Presented by Powered by 34 USING MOM ON INSTAGRAM MAGNETIZE OPT IN MONETIZE
  • 35. 35SOCIAL MEDIA FOR PROFIT Presented by Powered by 35 SALES CONVERSION
  • 36. 36SOCIAL MEDIA FOR PROFIT Presented by Powered by 36 MEASURABLE ROI IN INCREASED SALES
  • 37. 37SOCIAL MEDIA FOR PROFIT Presented by Powered by 37 CASE STUDY: GKIC $45.20 PER MEMBER = 1,300% ROI FIRST 180-DAY VALUE OF MEMBERS $600 | AVERAGE COST-PER-MEMBER $600
  • 38. 38SOCIAL MEDIA FOR PROFIT Presented by Powered by 38 CASE STUDY: SALES CONSULTANT
  • 39. 39SOCIAL MEDIA FOR PROFIT Presented by Powered by 39 CASE STUDY: ATTORNEY
  • 40. 40SOCIAL MEDIA FOR PROFIT Presented by Powered by 40 CASE STUDY: ORTHODONTIST'S OFFICE FREE IPAD CAMPAIGN RESULTS SHOWN TO “FRIENDS OF FANS” Ad Spend (Blog & Offer): $1,350 Appointment Requests: 24 Customer Lifetime Value: $6,000 Total Customer Value: $144,000 ROI: 10,000+%
  • 41. 41SOCIAL MEDIA FOR PROFIT Presented by Powered by 41 TESTING
  • 42. 42SOCIAL MEDIA FOR PROFIT Presented by Powered by 42 TAKING YOUR GAME TO THE NEXT LEVEL... BUT...ONLY TEST ONE THING AT A TIME! SPLIT TESTING
  • 43. 43SOCIAL MEDIA FOR PROFIT Presented by Powered by 43 IMAGE TESTING BEST PERFORMING IMAGE
  • 44. 44SOCIAL MEDIA FOR PROFIT Presented by Powered by 44 TOP TEXT TESTING BEST PERFORMING TEXT
  • 45. 45SOCIAL MEDIA FOR PROFIT Presented by Powered by 45 ADDITIONAL IMAGE TESTING BEST PERFORMING IMAGE
  • 46. 46SOCIAL MEDIA FOR PROFIT Presented by Powered by 46 REMEMBER At Least One Image with RED Only 20% Text on Images Test Only One Thing at a Time Keep Testing!
  • 47. 47SOCIAL MEDIA FOR PROFIT Presented by Powered by 47 MOM KNOWS BEST MAGNETIZE OPT IN MONETIZE
  • 48. 48SOCIAL MEDIA FOR PROFIT Presented by Powered by 48 CHOOSING YOUR CUSTOMERS
  • 49. 49SOCIAL MEDIA FOR PROFIT Presented by Powered by 49 YOU HAVE A CHOICE
  • 50. 50SOCIAL MEDIA FOR PROFIT Presented by Powered by 50 Q&A
  • 51. 51SOCIAL MEDIA FOR PROFIT Presented by Powered by 51 CLOSING THOUGHTS Kim Walsh-Phillips @KWalshPhillips KWalshPhillips Kelly LeMay @elitedigitalgrp KellyLeMay
  • 52. 52SOCIAL MEDIA FOR PROFIT Presented by Powered by 52 MORE GREAT THINGS TO COME Look out for the recording in your inbox coming soon. Get a free chapter at NoBSChaper.com Sign-up for the next Biz Tech Webinar made possible by Comcast Business. entrepreneur.com/events
  • 53. 53SOCIAL MEDIA FOR PROFIT Presented by Powered by 53 THANK YOU Want More Information? Find ideas, solutions and perspectives from experts and real business owners at Comcast Business cbcommunity.comcast.com