Your pricing page is the final door a customer has to walk through before they buy your product. It's absolutely critical you get it right. Use these three principles from successful SaaS pricing pages to kickstart your own.

1. Three principles of killer
SaaS Pricing Pages

2. Your pricing page is the final door a
customer has to walk through to get to
your product.

3. It’s absolutely critical that you get it right

4. Here are three keys to effective
SaaS pricing pages.

5. 1. Keep it simple

6. Keep it simple
You have eight seconds to catch your customer’s
attention—don’t waste them.
Your pricing page should not be a feature pitch.
MailChimp’s pricing page is a great example.

7. Keep it simple

8. Keep it simple
The more complex your pricing page seems, the more
tangled your value proposition becomes.
The more tangled your value proposition becomes,
the more prospects will hesitate to buy.

9. 2. Make it scalable

10. Make it scalable
Break your pricing down into scaling usage packages
The more value a customer gets out of your product, the
more they should expect to pay
Asana uses a powerful pricing slider to showcase their
scalable payment plans.

11. Make it scalable

12. Make it scalable
When you price based on value metrics, you lower
the entry barrier for new customers.
It’s also an effective way to start charging your
customers early, instead of having a free plan.

13. 3. Prioritize value over price

14. Prioritize value over price
Even if you don’t use value metrics to scale your
pricing, your price should still be value-based
Instead of narrowing your pricing model to a single
metric like Asana, consider using tiers.
Slack does this brilliantly.

15. Prioritize value over price

16. Prioritize value over price
Price your tiers based on the value you provide, not
how difficult a feature was to build
Create premium, enterprise packages for customers
who are accustomed to paying more.

17. Need inspiration?
Check out these three SaaS pricing
pages to get started.

18. Squarespace

19. Zendesk

20. Mixpanel

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