The secret language of presuasion part two
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With so many persuasive messages out there how can you stand out? With PRESUASION. You get your visitors to agree with what you're telling them before they reasise you're trying to influence them. In this short video you'll discover 11 ways to prove what you're saying beyond any reasonable doubt. if you like to hear the word YES more that you hear the word NO then watch this video and find out how.
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The secret language of presuasion part two
- 2. Are you in sales
- 3. If you’re like most people you’ll answer…
- 5. When you hear the word salesman what words spring to mind?
- 6. Words like con artist, crook, trickster, liar, and the like …
- 7. The dictionary defines the word selling as “to deceive,” as in sell out your fellow man or woman…
- 8. But the old English word for selling is…
- 9. Sellan…
- 10. Which means "to give, furnish, supply, deliver to, or promise…"
- 11. The Swedish say that the word selling was originally “Selge” which means…
- 12. To Serve
- 13. Think about it
- 15. Isn't the seller
- 16. Serving you?
- 17. When you deliver what somebody has paid you for, aren’t you in fact, serving them?
- 18. Daniel Pink wrote a book called, “To Sell Is Human,”
- 19. In his book he says that, “Today everyone is in sales.”
- 20. The truth is – nothing happens in business until a sale is made…
- 21. And if your online– nothing happens until the sales copy is written…
- 22. It’s obvious that if you’re in business you’re in sales…
- 23. If you agree, keep watching…
- 24. So, if to sell is human then is not to sell inhuman?
- 25. I think the problem most of us have when we think about selling is…
- 26. we don’t want to come across as some smarmy guy who brushes his hair with buttered toast…
- 27. Okay, so how do we make sales in business without selling?
- 28. And overcome any and all resistance?
- 29. And overcome any and all resistance?
- 30. With what I call “Presuasion…”
- 31. What’s the difference between presuasion and persuasion?
- 32. The timing
- 33. Persuasion is something that happens when you meet a potential client…
- 34. Presuasion focuses on when to influence. and that time is before people notice they are being influenced…
- 35. Because of Web 2.0 and Social Media buyers can do all the research they need to do on their own…
- 36. To discover FOR THEMSELVES if you should be on their radar to help them…
- 37. Solve their pressing problem…
- 38. Did you know that …
- 39. of the decision to buy…
- 40. has already taken place…
- 41. before they come to you?
- 42. That means you must say the right things in the right way, to the right people…
- 45. Write this down and pin it up…
- 47. And you do that with…
- 50. The most useful way I know of for…
- 52. You start with what your prospect thinks and feels
- 53. Then what they see around them and what other people are doing
- 54. Then what they say and do their language and behaviour
- 55. Then what they hear others saying
- 56. You look into what pains them because “problems have price tags”
- 57. Lastly you look at what they will gain once their problem is solved
- 58. What you’re doing is creating a ‘map’ of their mind
- 59. An empathy map to help you understand their problem better than they do
- 60. “The goal of marketing is to make selling superfluous” Peter Drucker
- 61. Marketing must make an emotional promise that’s trustworthy and believable…
- 64. Gold is hard to manufacture and therefore it is valuable…
- 65. Likewise proof is hard to manufacture therefore people think it’s valuable…
- 66. I’m going to show you
- 67. Ways to prove what you say is true…
- 69. Demonstration
- 70. One of the best examples of demonstration was…
- 71. The late night infomercial on ginsu knives
- 75. Go against the flow…
- 76. Like this: Why you shouldn’t take Health Supplements …
- 77. It looks like a supplement company would never say this…
- 78. That’s the hook to get you to read more…
- 79. By selling against yourself you come across as more believable…
- 80. The “magic” occurs when you set the criteria for buying…
- 81. That ONLY YOU can fulfill…
- 82. The idea is to knockout all of the objections people could have about buying your product or service…
- 83. That way you automatically become their only choice…
- 86. Don’t fight their reluctance to believe you – use it to your advantage
- 88. “I know you may find this hard to believe but…”
- 89. This works because the word “but” negates everything that came before it…
- 90. You may want to be a little more subtle…
- 92. “When I told my friend about my amazing discovery he immediately started laughing …
- 93. but when I showed him exactly how it worked his laughter turned to amazement …”
- 94. The most famous example of this was this advert that ran for over 25 years…
- 97. Quote from a credible person…
- 98. If you say it they may doubt you…
- 99. But if someone they trust says it…
- 100. They’ll believe it…
- 101. Let’s say you wanted someone to say
- 103. You could use this quote…
- 105. Why this works…
- 106. You’re not the one saying it someone else is…
- 107. Therefore it doesn’t feel like you’re selling anything…
- 108. There are many more versions of this you can use throughout…
- 109. Your conversations, webpages, talks, emails, blog posts…
- 114. How colloidal silver kills the common cold…
- 115. One of the best direct mail promotions I ever did was for this product…
- 116. Rivers of Health colloidal silver it kills the common cold fast…
- 117. I explained the mechanism in the letter I wrote and ended up selling…
- 118. 300,000 bottles…
- 121. Create an original guarantee… 1
- 122. If you can – create a name for your guarantee because it’s more believable… 1
- 124. My “bottom of the jar guarantee…”
- 125. Use the entire jar of my jollup and if…
- 126. Your friends don’t come up to you and ask…
- 127. What’s you’re secret to looking so young?
- 128. Then ask for your money back…
- 131. Tell people why you do what you do…
- 132. Give the reason why…
- 133. This is a story from Steve Beck. Terrible, Horrible, No Good Day. Remember that classic kid’s story by Judith Voirst, “Alexandra and the Terrible, Horrible. No Good, Very Bad Day?
- 135. It’s about a little boy who wakes up on the wrong side of the bed, his day goes wrong and even worse…
- 136. We love this book, we are totally charmed by Alexandra’s pitiful pout, and soulful eyes and we it’s candid message really refreshing.
- 137. Well, you could say we had a Terrible, Horrible, No Good Month!
- 138. First, the gearbox went on our son’s car…
- 139. Then, one of our daughters got into a fender-bender. (She’s okay!).
- 140. And then the washing machine went kaput…
- 141. Then our home boiler started acting up. And that’s when the water heater started leaking…
- 142. We have spent over £11,000 in unexpected bills this month…
- 143. So we decided to have a Terrible, Horrible, No Good Sale
- 144. You can save up to 50-60% on our best-selling products!
- 145. Terrible, Horrible, No Good Sale Only lasts until this Friday January 28…
- 146. Go to (link to website) to see a list of the products we are offering…
- 147. Can you see why this is powerful?
- 149. Be very specific…
- 154. Use lots of testimonials especially before and after…
- 162. Because specialists are more believable than generalists…
- 164. Because specialists are more trustworthy than generalists…
- 166. Because people default to specialists…
- 168. Because specialists command more money than generalists…
- 171. Admit your flaws…
- 175. Proof Element Presuasion gets your clients…
- 176. Between 70 – 80% ready to buy from you before you talk to them…
- 177. The future depends on what you do today. Mahatma Ghandhi
- 178. Go back over this short presentation noting any of the…
- 179. Proof Element Presuasion concepts you can put to use right now…
- 180. On your website…
- 181. And create a 12 week plan to make sure you follow through…
- 182. Along the way you’ll create a 30 and a 60 day checkpoint…
- 183. Let’s say you’ve decided to use what you learned here…
- 184. And you set yourself a 30 day checkpoint of…
- 185. Having four Proof Element Presuasion strategies done…
- 186. And you set yourself a 60 day checkpoint of…
- 187. Having eight Proof Element Presuasion strategies done…
- 188. And in 90 days from now…
- 189. You have all eleven Proof Element Presuasion strategies done…
- 192. If you want to know more about about Presuasion and how it can help you get more clients…
- 193. Call Clive on 07796 354 114
- 195. PM me on LinkedIn
- 196. PM clivecable
- 197. PM clivecable