1) The document discusses the importance of perception in designing for organizational change and introduces a model for helping users adopt new ways of working through a digital platform. 2) It suggests that to help users change, designers must see the change through the users' perspective, help them understand it, work better with it, and adopt it. 3) The model shows moving from an old familiar model to a new unknown model can cause anxieties, but providing the right information space, sense making opportunities, and addressing needs can help build trust and goodwill to facilitate adoption of new interfaces.

1. FRIEND or FOE
The Importance of Perception
in Designing for Organisational Change
Clément Génin
@clemgn

2. DIGITAL PLATFORM
FOR
SCHOOL STAFF
NEW WAY OF WORKING
Help users:
1. See the change
2. Understand it
3. Work better with it
4. Adopt it

3. credits: going-dad.com

4. NEW MODELOLD MODEL

5. NEW MODELOLD MODEL

6. “Change begins
at the end of
your comfort zone.”
Roy T. Bennet
credits: going-dad.com

7. MODEL
YOU KNOW
MODEL
YOU DON’T KNOW
INTERFACE INTERFACE

9. ORGANISATION
DESIGN STRATEGY
STRATEGY
MODEL
ANXIETIES
TRUST/GOOD WILL
PROCESS
USERS
MENTAL MODEL
NEEDS
INFORMATION SPACE
INTENT SENSE MAKING ADOPTION

10. THANK YOU!
@clemgn