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Strategic innovation slideshare
2. What is innovation?
Innovation: ( noun ) a new idea, device, or method;
the act or process of introducing new ideas, devices
or methods. Source: Merriam Webster Dictionary
The word “innovation” itself descends from the Latin
words in and novare, meaning ‘to make new.’
3. What is innovation?
Innovation is a new idea, more effective device or
process.
Innovation can be viewed as the application of better
solutions that meet new requirements, inarticulated
needs, or existing market needs.
This is accomplished through more effective products,
processes, services, technologies, or ideas that are
readily available to markets, governments and society.
The term innovation can be defined as something
original and more effective and, as a consequence, new,
that "breaks into" the market or society.
6. Innovation
Type
Operational
(Process)
Tactical
(Product)
Strategic
(Business
Models)
Focus Improving processes
to optimise delivery of
an existing
product/service to a
defined market
Improving a market
position by introducing
new products/services
or business model
The disruption and
destruction of existing
markets to create fertile
soil for new markets
Measurement
s
Throughput, defects,
quality, waste, line
downs, yields, ROI
Market share,
Customer satisfaction,
Customer delight, ROI
Share price, Funding,
Capital, Alliances,
bankruptcies, takeovers
Department Finance, Quality,
Manufacturing
HR, Training
Marketing, Sales
Product Development,
Technology
development ?
Aim Fulfill existing customer
need cheaper
Understand emerging
needs of customers
and fulfill
Create a need for
users they did not even
know they had
Boundary The company/group The Market(s)
?
What is strategic innovation
21. Death of the Funnel
Google owns search (Dying)
Apple now support add blockers
Amazon Prime Exploding
Facebook Search used by 1B every day
LinkedIn dominates B2B
Move from desk to mobile
Move from homepage to Apps
Nobody is going to find your products
or homepage anymore.
29. What is needed?
Innovation is difficult for well-established companies. By and large, they
are better executors than innovators, and most succeed less through
game-changing creativity than by optimizing their existing businesses.
McKinsey
30. Strategic Innovation - disruption
Does not accept market rules
Takes advantage of asymmetric faults in market
Collaborate rather than compete
Starfish model: Connects rather than owns
Get users to generate value
Creates new markets
Create new users
Differentiate between customers and users
Experimental rather than professional
31. If you can be disrupted,
you will be disrupted
unless
you disrupt yourself
41. Google Innovation
• Differentiate between customers and users
• Forget ROI – focus on providing max value for user
• 20% of time allocated to passion projects
• Organisation level does not dictated pay
• Minimum 7 direct employees
• Focus on user, learn from user, learn about user
• Have user generate data, knowledge & Insights
• Experimentation over perfection
Already in full progress although not always visible.
15 years S&P, 4 years CEO, 10 year board member.
Difficulty to grow organically
Difficulty to grow through operations that capital.
It feeds on a assymetry in the market
We already knows that product kill products but this was not what killed Nokia
1991 ad – 22 years killed 13 products – just in this add.
That was not what killed Nokia – That was the starfish model
The app store that made apple win
The apple starfish plus others now a sizable business and growing. Apple has a runrate of 300M iphones – still growing
Unicorns want to grow 10% …… a week
Launched August 2015
Facebook messenger search
Apps are also dead – welcome the bots and assistants: Google Caillou, Apple Siri, Msoft, Cortana, Facebook M
Their idea of growth is 10% a week!
Unicorns
Evernote died
Blablacar from france
Google
Apple
Microsoft
Amazon
Each of these destroys a market
Cisco predicts that 40% of todays companies will not exist in 2020
Gartner predicts that by 2017, 20% of all market leaders have lost their number 1 position to a company founded after year 2000.
Your competitor is not your most likely disruptor
Airbnb adds the same number of rooms in 2 weeks that marriott does in a year.
Uber has 5 times more drivers in SF than the established taxi companies.
1975 Digital camera made by Kodak
Can you even look at yourself
To create an innovative environment.
Like all leaders do, Like all humans do, Like all consultants do
They create stories that reinforce current behavior
The company will not change because it think it is perfect.
This is how companies are.
Killer of creativity, innovation,