SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
Are you
taking care of
Social
channels?
People are sharing more than ever before
4.5B likes
generated daily
300 hours of
video uploaded to
YouTube per minute
500M
tweets per
day
http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/
https://www.youtube.com/yt/press/statistics.html
Being social vs. strategic social
Only
17%
of US companies identify their
social strategy as mature.
83%
of Fortune 500
companies have
corporate Twitter
accounts
80%
of Fortune 500
companies are
on Facebook
97%
of Fortune 500
companies have
a corporate
presence on
LinkedIn
http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/
http://www.briansolis.com/2013/12/social-media-matures-yet-many-companies-still-lack-a-strategic-foundation-infographic
What’s top of mind for social?
Drive engagement
Analyze sentiment
Listen everywhere
72%of all internet users are
now active on social media
Pew Research Center
Listen to what people are
saying
Learn how people really feel
about your business
See how you stack up to
competitors
Listen
everywhere
39%of companies do not
track their social media
responses at all
Satmetrix
Determine your share of
voice across social channels
Know who your key
influencers are
Figure out what is resonating
with the market
Analyze
sentiment
55%of companies ignore all
customer feedback on Twitter
and Facebook
Satmetrix
Foster conversations about
your brand across social
channels
Turn insight into action with
proactive participation
Capture feedback and
respond quickly to escalated
issues
Drive
engagement
1Source: http://www.mediabistro.com/alltwitter/
brands-ignore-customers-social-media_b22814
https://youtu.be/9oWWgn9oObY
Microsoft Customer Engagement Solutions
Personalized | Proactive | Predictive
Intelligent Customer
Engagement
Microsoft Social Engagement
Social
Listening
Social CRM
Intelligent
Social
Social
Engagement
Social listening
Listen to what people are saying globally
across social media, news publications
and other sources via RSS.
Key influencers
Identify and follow people actively talking
about your brand, products, or services.
Sophisticated alerts
Detect trends and listen for specific posts
to keep you informed on key words or
topics.
Social Listening
Adaptive sentiment
Adaptive sentiment learns from
customers through machine learning
enabling custom sentiment models fit for
your organization.
Buzz analysis
Get insights at a glance with rich analytics
including: location, share of voice, text
mining and tag clouds visualizations.
Automated triage
Automatically detect intention in social
posts and triage/route them as cases or
leads into CRM.
Intelligent social
https://www.youtube.com/watch?v=SPK85YOuxlQ
Social engagement
Engage & Publish
Improve your social media presence by
engaging with social communities with rich
multimedia – replying and publishing.
Team Collaboration
Enable teams to collaborate using Office
Groups for assigning posts and sharing
streams & social profiles.
E2E customer experience
Create an end-end customer experience by
creating CRM actions from social posts –
cases, leads, and any custom entities.
https://www.youtube.com/watch?v=vlxQG-h_ZRg
Social Sales
Win faster when you leverage social to
identify and act on buying signals,
monitor key developments at your top
accounts and track competitors.
Social Marketing
Manage your brand reputation, nurture
influencers, measure campaign
effectiveness and strengthen your
community management.
Social Care
Keep customers happy by identifying any
customer issues and trends early on and
being proactive on Twitter and Facebook.
Social CRM
https://www.youtube.com/watch?v=GMzpeZdQDQY
Social Listening
Listen and analyze custom sources via RSS.
Social Center
Publish posts from Twitter and Facebook, including multimedia
content. Look up Twitter author profile for more insights.
Social CRM
Create CRM actions like cases and opportunities from social
posts. Define and set up rules to automatically create CRM
entities through Social Engagement.
Intelligent Social
Adaptive sentiment allows you to build custom sentiment
models to fit your industry. Automatically detect intention in
social posts and triage/route them as cases or leads into CRM.
Productivity
Enable teams to collaborate using Office Groups for assigning
posts and sharing streams & social profiles.
Sentiment & UI
9 additional UI languages and sentiment languages:
Danish, Dutch, Finnish, Greek, Norwegian, Polish, Russian,
Swedish and Turkish.
What’s new in Social
https://www.youtube.com/watch?v=1dWKf8d8zfg
Democratized
Social for everyone
Sentiment analysis
Sentiment analysis is
available in 16 languages;
4 additional languages
planned.
Powerful social
analytics
Social profiling and social
segmentation
Integrated social
End-to-end customer
experience from listening
to engagement. Ability to
create CRM actions.
Social with microsoft social engagement 2016

Weitere ähnliche Inhalte

Was ist angesagt?

New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015Aditya Sanyal
 
Breaking Down Digital - A Digital Framework for Marketing Procurement
Breaking Down Digital - A Digital Framework for Marketing ProcurementBreaking Down Digital - A Digital Framework for Marketing Procurement
Breaking Down Digital - A Digital Framework for Marketing ProcurementJason Heller
 
How a Portal-based Platform Makes Your Marketing Campaign Work Harder
How a Portal-based Platform Makes Your Marketing Campaign Work HarderHow a Portal-based Platform Makes Your Marketing Campaign Work Harder
How a Portal-based Platform Makes Your Marketing Campaign Work Harderbethdla
 
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015Salesforce_Nordics
 
B2B Digital Marketing success factors
B2B Digital Marketing success factorsB2B Digital Marketing success factors
B2B Digital Marketing success factorsSmart Insights
 
Importance of digital marketing
Importance of digital marketingImportance of digital marketing
Importance of digital marketingloki03
 
Marketing automation new breed cmo traction on demand
Marketing automation new breed cmo traction on demandMarketing automation new breed cmo traction on demand
Marketing automation new breed cmo traction on demandKaren Glanzberg
 
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
 
Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...
Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...
Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...Braden Ford
 
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform EconomyDr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform EconomyHeroes of CRM Conference
 
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRMDr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRMHeroes of CRM Conference
 
How to Effectively Build a Martech Stack & Integrate Your Marketing Tools
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsHow to Effectively Build a Martech Stack & Integrate Your Marketing Tools
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
 
BMC: Fueling Growth in the Enterprise with AI-Powered ABM
BMC: Fueling Growth in the Enterprise with AI-Powered ABMBMC: Fueling Growth in the Enterprise with AI-Powered ABM
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
 
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization Webinars
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsTLDW - Key Slides, stats and takeaways from our 2020-21 Personalization Webinars
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
 
Using Ensighten to Personalize the Customer Experience
Using Ensighten to Personalize the Customer ExperienceUsing Ensighten to Personalize the Customer Experience
Using Ensighten to Personalize the Customer ExperienceEnsighten
 
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Heroes of CRM Conference
 
Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!Heroes of CRM Conference
 

Was ist angesagt? (20)

New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015New - DIM Brochure - Sep-30-2015
New - DIM Brochure - Sep-30-2015
 
Breaking Down Digital - A Digital Framework for Marketing Procurement
Breaking Down Digital - A Digital Framework for Marketing ProcurementBreaking Down Digital - A Digital Framework for Marketing Procurement
Breaking Down Digital - A Digital Framework for Marketing Procurement
 
How a Portal-based Platform Makes Your Marketing Campaign Work Harder
How a Portal-based Platform Makes Your Marketing Campaign Work HarderHow a Portal-based Platform Makes Your Marketing Campaign Work Harder
How a Portal-based Platform Makes Your Marketing Campaign Work Harder
 
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015
 
B2B Digital Marketing success factors
B2B Digital Marketing success factorsB2B Digital Marketing success factors
B2B Digital Marketing success factors
 
Importance of digital marketing
Importance of digital marketingImportance of digital marketing
Importance of digital marketing
 
Marketing automation new breed cmo traction on demand
Marketing automation new breed cmo traction on demandMarketing automation new breed cmo traction on demand
Marketing automation new breed cmo traction on demand
 
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
 
Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...
Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...
Data-Driven Marketing: Less ‘Spray’ more ‘Prey.’ The Journey to Better Custom...
 
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform EconomyDr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
 
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRMDr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
 
How to Effectively Build a Martech Stack & Integrate Your Marketing Tools
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsHow to Effectively Build a Martech Stack & Integrate Your Marketing Tools
How to Effectively Build a Martech Stack & Integrate Your Marketing Tools
 
BMC: Fueling Growth in the Enterprise with AI-Powered ABM
BMC: Fueling Growth in the Enterprise with AI-Powered ABMBMC: Fueling Growth in the Enterprise with AI-Powered ABM
BMC: Fueling Growth in the Enterprise with AI-Powered ABM
 
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization Webinars
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsTLDW - Key Slides, stats and takeaways from our 2020-21 Personalization Webinars
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization Webinars
 
MarTech
MarTechMarTech
MarTech
 
digital_marketing_center
digital_marketing_centerdigital_marketing_center
digital_marketing_center
 
Using Ensighten to Personalize the Customer Experience
Using Ensighten to Personalize the Customer ExperienceUsing Ensighten to Personalize the Customer Experience
Using Ensighten to Personalize the Customer Experience
 
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
 
Winning
WinningWinning
Winning
 
Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!
 

Andere mochten auch

The role of Big Data and Modern Data Management in Driving a Customer 360 fro...
The role of Big Data and Modern Data Management in Driving a Customer 360 fro...The role of Big Data and Modern Data Management in Driving a Customer 360 fro...
The role of Big Data and Modern Data Management in Driving a Customer 360 fro...Cloudera, Inc.
 
Digital Transformation: Thinking Beyond CRM
Digital Transformation: Thinking Beyond CRMDigital Transformation: Thinking Beyond CRM
Digital Transformation: Thinking Beyond CRMSAP Customer Experience
 
Digital Transformation and Power BI
Digital Transformation and Power BIDigital Transformation and Power BI
Digital Transformation and Power BIAniket Kanitkar
 
Using Big Data to Transform Your Customer’s Experience - Part 1

Using Big Data to Transform Your Customer’s Experience - Part 1
Using Big Data to Transform Your Customer’s Experience - Part 1

Using Big Data to Transform Your Customer’s Experience - Part 1
Cloudera, Inc.
 
Rethinking it for digital transformation
Rethinking it for digital transformationRethinking it for digital transformation
Rethinking it for digital transformationMuleSoft
 
Microsoft, Digital Transformation and the 4th Industrial Revolution
Microsoft, Digital Transformation and the 4th Industrial RevolutionMicrosoft, Digital Transformation and the 4th Industrial Revolution
Microsoft, Digital Transformation and the 4th Industrial RevolutionRichard Chaves
 
Using Microsoft Social Engagement Together with Dynamics CRM
Using Microsoft Social Engagement Together with Dynamics CRMUsing Microsoft Social Engagement Together with Dynamics CRM
Using Microsoft Social Engagement Together with Dynamics CRMJukka Niiranen
 
Transforming Business for the Digital Age (Presented by Microsoft)
Transforming Business for the Digital Age (Presented by Microsoft)Transforming Business for the Digital Age (Presented by Microsoft)
Transforming Business for the Digital Age (Presented by Microsoft)Cloudera, Inc.
 
Digital Transformation "Book of Dreams"
Digital Transformation "Book of Dreams"Digital Transformation "Book of Dreams"
Digital Transformation "Book of Dreams"Microsoft Österreich
 
Unlock Your Organization Through Digital Transformation
Unlock Your Organization Through Digital TransformationUnlock Your Organization Through Digital Transformation
Unlock Your Organization Through Digital TransformationDigital Surgeons
 
The Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital ExperienceThe Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital ExperienceNational Retail Federation
 
Machine learning. Artificial intelligence's influence on marketing.
Machine learning. Artificial intelligence's influence on marketing.Machine learning. Artificial intelligence's influence on marketing.
Machine learning. Artificial intelligence's influence on marketing.Alina Hueckelkamp
 
From Customer Insights to Action
From Customer Insights to ActionFrom Customer Insights to Action
From Customer Insights to ActionCapgemini
 
Digital Retail: Trends and Future (Draft)
Digital Retail: Trends and Future (Draft)Digital Retail: Trends and Future (Draft)
Digital Retail: Trends and Future (Draft)Ivano Digital
 
Nike Social Media Marketing Case Study
Nike Social Media Marketing Case StudyNike Social Media Marketing Case Study
Nike Social Media Marketing Case StudyJane Liu
 
Digital transformation in Manufacturing
Digital transformation in ManufacturingDigital transformation in Manufacturing
Digital transformation in ManufacturingMicrosoft UK
 
Microsoft: Digital Transformation Slides
Microsoft: Digital Transformation SlidesMicrosoft: Digital Transformation Slides
Microsoft: Digital Transformation SlidesVMware Tanzu
 
Nike; digital transformation case study
Nike; digital transformation case studyNike; digital transformation case study
Nike; digital transformation case studyBen Gilchriest
 
Machine Learning in Customer Analytics
Machine Learning in Customer AnalyticsMachine Learning in Customer Analytics
Machine Learning in Customer AnalyticsCourse5i
 

Andere mochten auch (20)

The role of Big Data and Modern Data Management in Driving a Customer 360 fro...
The role of Big Data and Modern Data Management in Driving a Customer 360 fro...The role of Big Data and Modern Data Management in Driving a Customer 360 fro...
The role of Big Data and Modern Data Management in Driving a Customer 360 fro...
 
Digital Transformation: Thinking Beyond CRM
Digital Transformation: Thinking Beyond CRMDigital Transformation: Thinking Beyond CRM
Digital Transformation: Thinking Beyond CRM
 
Digital Transformation and Power BI
Digital Transformation and Power BIDigital Transformation and Power BI
Digital Transformation and Power BI
 
Using Big Data to Transform Your Customer’s Experience - Part 1

Using Big Data to Transform Your Customer’s Experience - Part 1
Using Big Data to Transform Your Customer’s Experience - Part 1

Using Big Data to Transform Your Customer’s Experience - Part 1

 
Rethinking it for digital transformation
Rethinking it for digital transformationRethinking it for digital transformation
Rethinking it for digital transformation
 
Microsoft, Digital Transformation and the 4th Industrial Revolution
Microsoft, Digital Transformation and the 4th Industrial RevolutionMicrosoft, Digital Transformation and the 4th Industrial Revolution
Microsoft, Digital Transformation and the 4th Industrial Revolution
 
Using Microsoft Social Engagement Together with Dynamics CRM
Using Microsoft Social Engagement Together with Dynamics CRMUsing Microsoft Social Engagement Together with Dynamics CRM
Using Microsoft Social Engagement Together with Dynamics CRM
 
Transforming Business for the Digital Age (Presented by Microsoft)
Transforming Business for the Digital Age (Presented by Microsoft)Transforming Business for the Digital Age (Presented by Microsoft)
Transforming Business for the Digital Age (Presented by Microsoft)
 
Digital Transformation "Book of Dreams"
Digital Transformation "Book of Dreams"Digital Transformation "Book of Dreams"
Digital Transformation "Book of Dreams"
 
Unlock Your Organization Through Digital Transformation
Unlock Your Organization Through Digital TransformationUnlock Your Organization Through Digital Transformation
Unlock Your Organization Through Digital Transformation
 
The Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital ExperienceThe Future of Retail 2017: Trends Shaping the Digital Experience
The Future of Retail 2017: Trends Shaping the Digital Experience
 
Machine learning. Artificial intelligence's influence on marketing.
Machine learning. Artificial intelligence's influence on marketing.Machine learning. Artificial intelligence's influence on marketing.
Machine learning. Artificial intelligence's influence on marketing.
 
From Customer Insights to Action
From Customer Insights to ActionFrom Customer Insights to Action
From Customer Insights to Action
 
Digital Retail: Trends and Future (Draft)
Digital Retail: Trends and Future (Draft)Digital Retail: Trends and Future (Draft)
Digital Retail: Trends and Future (Draft)
 
Nike Social Media Marketing Case Study
Nike Social Media Marketing Case StudyNike Social Media Marketing Case Study
Nike Social Media Marketing Case Study
 
Digital transformation in Manufacturing
Digital transformation in ManufacturingDigital transformation in Manufacturing
Digital transformation in Manufacturing
 
Microsoft: Digital Transformation Slides
Microsoft: Digital Transformation SlidesMicrosoft: Digital Transformation Slides
Microsoft: Digital Transformation Slides
 
Nike; digital transformation case study
Nike; digital transformation case studyNike; digital transformation case study
Nike; digital transformation case study
 
How To Create An Insight
How To Create An InsightHow To Create An Insight
How To Create An Insight
 
Machine Learning in Customer Analytics
Machine Learning in Customer AnalyticsMachine Learning in Customer Analytics
Machine Learning in Customer Analytics
 

Ähnlich wie Social with microsoft social engagement 2016

Are you taking care of Social channels?
Are you taking care of Social channels?Are you taking care of Social channels?
Are you taking care of Social channels?Riccardo Sponza
 
Integrating Social Media and How To Use It
Integrating Social Media  and How To Use It Integrating Social Media  and How To Use It
Integrating Social Media and How To Use It Jared Roy
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesJuliann Grant
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11nettib
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
Using Social Media to Promote Your Business
Using Social Media to Promote Your BusinessUsing Social Media to Promote Your Business
Using Social Media to Promote Your BusinessGina Luttrell, PhD
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouByrdie Franco-Rocha
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015   amy neumann at tri-c 2Social media 101 in 2015   amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2Resourceful Nonprofit
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaShane Gibson
 
Social Media Strategies for Business, Goering Center
Social Media Strategies for Business, Goering CenterSocial Media Strategies for Business, Goering Center
Social Media Strategies for Business, Goering CenterGame Day Communications
 
Social Media Savvy: How & Why of Social Media
Social Media Savvy: How & Why of Social MediaSocial Media Savvy: How & Why of Social Media
Social Media Savvy: How & Why of Social MediaCharlene Dunn
 
Learning from listening
Learning from listeningLearning from listening
Learning from listeningBob Barker
 
Mass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaMass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaAdam Holden-Bache
 
Mass Transmit: Getting Started in Social Media
Mass Transmit: Getting Started in Social MediaMass Transmit: Getting Started in Social Media
Mass Transmit: Getting Started in Social MediaMass Transmit
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!Robin Quale
 

Ähnlich wie Social with microsoft social engagement 2016 (20)

Are you taking care of Social channels?
Are you taking care of Social channels?Are you taking care of Social channels?
Are you taking care of Social channels?
 
Integrating Social Media and How To Use It
Integrating Social Media  and How To Use It Integrating Social Media  and How To Use It
Integrating Social Media and How To Use It
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 
Media Savvy Business
Media Savvy BusinessMedia Savvy Business
Media Savvy Business
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Facebook, Twitter & Online Communities
Facebook, Twitter & Online CommunitiesFacebook, Twitter & Online Communities
Facebook, Twitter & Online Communities
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
Using Social Media to Promote Your Business
Using Social Media to Promote Your BusinessUsing Social Media to Promote Your Business
Using Social Media to Promote Your Business
 
Social Media and Why it's WRITE for You
Social Media and Why it's WRITE for YouSocial Media and Why it's WRITE for You
Social Media and Why it's WRITE for You
 
Social media 101 in 2015 amy neumann at tri-c 2
Social media 101 in 2015   amy neumann at tri-c 2Social media 101 in 2015   amy neumann at tri-c 2
Social media 101 in 2015 amy neumann at tri-c 2
 
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social MediaSocialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
Socialized lunch 1 -5 Steps to Maximize Your Organizations' ROI in Social Media
 
Social Media Strategies for Business, Goering Center
Social Media Strategies for Business, Goering CenterSocial Media Strategies for Business, Goering Center
Social Media Strategies for Business, Goering Center
 
Social Media Savvy: How & Why of Social Media
Social Media Savvy: How & Why of Social MediaSocial Media Savvy: How & Why of Social Media
Social Media Savvy: How & Why of Social Media
 
Learning from listening
Learning from listeningLearning from listening
Learning from listening
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
Mass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social MediaMass Transmit - Getting Started in Social Media
Mass Transmit - Getting Started in Social Media
 
Mass Transmit: Getting Started in Social Media
Mass Transmit: Getting Started in Social MediaMass Transmit: Getting Started in Social Media
Mass Transmit: Getting Started in Social Media
 
Social Media Matters!
Social Media Matters!Social Media Matters!
Social Media Matters!
 

Social with microsoft social engagement 2016

  • 1. Are you taking care of Social channels?
  • 2. People are sharing more than ever before 4.5B likes generated daily 300 hours of video uploaded to YouTube per minute 500M tweets per day http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and-statistics-you-should-know-in-2015/ https://www.youtube.com/yt/press/statistics.html
  • 3. Being social vs. strategic social Only 17% of US companies identify their social strategy as mature. 83% of Fortune 500 companies have corporate Twitter accounts 80% of Fortune 500 companies are on Facebook 97% of Fortune 500 companies have a corporate presence on LinkedIn http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/ http://www.briansolis.com/2013/12/social-media-matures-yet-many-companies-still-lack-a-strategic-foundation-infographic
  • 4. What’s top of mind for social? Drive engagement Analyze sentiment Listen everywhere
  • 5. 72%of all internet users are now active on social media Pew Research Center Listen to what people are saying Learn how people really feel about your business See how you stack up to competitors Listen everywhere
  • 6. 39%of companies do not track their social media responses at all Satmetrix Determine your share of voice across social channels Know who your key influencers are Figure out what is resonating with the market Analyze sentiment
  • 7. 55%of companies ignore all customer feedback on Twitter and Facebook Satmetrix Foster conversations about your brand across social channels Turn insight into action with proactive participation Capture feedback and respond quickly to escalated issues Drive engagement 1Source: http://www.mediabistro.com/alltwitter/ brands-ignore-customers-social-media_b22814
  • 9. Microsoft Customer Engagement Solutions Personalized | Proactive | Predictive Intelligent Customer Engagement
  • 10. Microsoft Social Engagement Social Listening Social CRM Intelligent Social Social Engagement
  • 11. Social listening Listen to what people are saying globally across social media, news publications and other sources via RSS. Key influencers Identify and follow people actively talking about your brand, products, or services. Sophisticated alerts Detect trends and listen for specific posts to keep you informed on key words or topics. Social Listening
  • 12. Adaptive sentiment Adaptive sentiment learns from customers through machine learning enabling custom sentiment models fit for your organization. Buzz analysis Get insights at a glance with rich analytics including: location, share of voice, text mining and tag clouds visualizations. Automated triage Automatically detect intention in social posts and triage/route them as cases or leads into CRM. Intelligent social
  • 14. Social engagement Engage & Publish Improve your social media presence by engaging with social communities with rich multimedia – replying and publishing. Team Collaboration Enable teams to collaborate using Office Groups for assigning posts and sharing streams & social profiles. E2E customer experience Create an end-end customer experience by creating CRM actions from social posts – cases, leads, and any custom entities.
  • 16. Social Sales Win faster when you leverage social to identify and act on buying signals, monitor key developments at your top accounts and track competitors. Social Marketing Manage your brand reputation, nurture influencers, measure campaign effectiveness and strengthen your community management. Social Care Keep customers happy by identifying any customer issues and trends early on and being proactive on Twitter and Facebook. Social CRM
  • 18. Social Listening Listen and analyze custom sources via RSS. Social Center Publish posts from Twitter and Facebook, including multimedia content. Look up Twitter author profile for more insights. Social CRM Create CRM actions like cases and opportunities from social posts. Define and set up rules to automatically create CRM entities through Social Engagement. Intelligent Social Adaptive sentiment allows you to build custom sentiment models to fit your industry. Automatically detect intention in social posts and triage/route them as cases or leads into CRM. Productivity Enable teams to collaborate using Office Groups for assigning posts and sharing streams & social profiles. Sentiment & UI 9 additional UI languages and sentiment languages: Danish, Dutch, Finnish, Greek, Norwegian, Polish, Russian, Swedish and Turkish. What’s new in Social
  • 20. Democratized Social for everyone Sentiment analysis Sentiment analysis is available in 16 languages; 4 additional languages planned. Powerful social analytics Social profiling and social segmentation Integrated social End-to-end customer experience from listening to engagement. Ability to create CRM actions.