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1
Live Experience & Event
Insights Expertise
jamie.stenziano@clarionresearch.com
212-664-1100
ClarionResearch.com
@ClarionResearch
Media & Entertainment Division
2
Clarion: A Custom Insights Consultancy
Secondary
Data
Measure-
ment Data
Sales Data
3rd Party
Data
User Data
Primary
Insights
Quant
Passive
Metering
Qual
Social
Conversation
3
Our Specialty Areas
Ad Development & Effectiveness
Audience Insights: Millennials, GenZ
Program Development & Scheduling Insights
Streaming Service Optimization
Clarion Advertiser Intelligence
Live Experience & Event Insights
http://clarionresearch.com/industry-expertise/
4
Live Experience/Event Expertise (select clients)
In-person & digital research expertise at largescale events
and experiences:
5
Custom Research Options
Activation
Research
Campaign
Effective-
ness
New
Offering
Research
• Quant research/social analytics to assess
effectiveness of owned, paid, earned media.
• Research to inform naming, positioning, audience
targeting, and other initiatives.
• Qual & quant research components.
• Pre-activation, in-activation, post-activation insights.
• Qual research, quant research, and social analytics.
• Replicable over time/cross-activation to benchmark.
6
Activation Research Overview
Pre-
Activation
Research
In-Activation
Research
Post-
Activation
Research
Experience
Assessment
Research
Pre-Post Brand
Recall/Lift
Surveys
Street
Sessions
On-Site
Interviews
Geo-Fenced
Mobile
Surveys
Repeat
Attendance
Likelihood
Surveys
Social
Monitoring/
Analytics
Attendance
Likelihood
Research
Pre-Post Brand
Recall/Lift
Surveys
Planning &
Forecasting
Research
7
New Offering Research Overview
NamingPositioning
Re-Branding
Audience
Targeting
Logistics &
Transit
Attendance
Forecasting
Qualitative and quantitative research to guide decisions:
8
Campaign Effectiveness Research Overview
• Robust campaign effectiveness research is
predicated on understanding media plans at hand.
• Methodology and ability to collect statistically
significant data depends on several factors.
• Clarion welcomes the opportunity to review media
plans to assess feasibility and recommend methods.
Tracking pixel technology
creates valid test/control
groups of online panelists.
• Clarion can also tag digital media w/tracking pixels
for proven test/control research.
• For campaigns with sufficient impressions, this gives
us the power to assess brand lift, comparing brand
scores of those exposed vs. not exposed.
9
Work Samples: Experiences/Events
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Beer
Branding
Research
More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/
10
Work Samples: Experiences/Events
Perceptions of [x] Upfront Event ElementsMost Memorable Aspects of [x] Upfront Event
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
11
Connect with Clarion!
212-664-1100
jamie.stenziano@clarionresearch.com
ClarionResearch.com
@ClarionResearch

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Clarion Media & Entertainment: Live Experience Insights

  • 1. 1 Live Experience & Event Insights Expertise jamie.stenziano@clarionresearch.com 212-664-1100 ClarionResearch.com @ClarionResearch Media & Entertainment Division
  • 2. 2 Clarion: A Custom Insights Consultancy Secondary Data Measure- ment Data Sales Data 3rd Party Data User Data Primary Insights Quant Passive Metering Qual Social Conversation
  • 3. 3 Our Specialty Areas Ad Development & Effectiveness Audience Insights: Millennials, GenZ Program Development & Scheduling Insights Streaming Service Optimization Clarion Advertiser Intelligence Live Experience & Event Insights http://clarionresearch.com/industry-expertise/
  • 4. 4 Live Experience/Event Expertise (select clients) In-person & digital research expertise at largescale events and experiences:
  • 5. 5 Custom Research Options Activation Research Campaign Effective- ness New Offering Research • Quant research/social analytics to assess effectiveness of owned, paid, earned media. • Research to inform naming, positioning, audience targeting, and other initiatives. • Qual & quant research components. • Pre-activation, in-activation, post-activation insights. • Qual research, quant research, and social analytics. • Replicable over time/cross-activation to benchmark.
  • 6. 6 Activation Research Overview Pre- Activation Research In-Activation Research Post- Activation Research Experience Assessment Research Pre-Post Brand Recall/Lift Surveys Street Sessions On-Site Interviews Geo-Fenced Mobile Surveys Repeat Attendance Likelihood Surveys Social Monitoring/ Analytics Attendance Likelihood Research Pre-Post Brand Recall/Lift Surveys Planning & Forecasting Research
  • 7. 7 New Offering Research Overview NamingPositioning Re-Branding Audience Targeting Logistics & Transit Attendance Forecasting Qualitative and quantitative research to guide decisions:
  • 8. 8 Campaign Effectiveness Research Overview • Robust campaign effectiveness research is predicated on understanding media plans at hand. • Methodology and ability to collect statistically significant data depends on several factors. • Clarion welcomes the opportunity to review media plans to assess feasibility and recommend methods. Tracking pixel technology creates valid test/control groups of online panelists. • Clarion can also tag digital media w/tracking pixels for proven test/control research. • For campaigns with sufficient impressions, this gives us the power to assess brand lift, comparing brand scores of those exposed vs. not exposed.
  • 9. 9 Work Samples: Experiences/Events Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/ Beer Branding Research More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/
  • 10. 10 Work Samples: Experiences/Events Perceptions of [x] Upfront Event ElementsMost Memorable Aspects of [x] Upfront Event Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/