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Adoption of New Media Lecture - Fordham University

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Clarion was invited to speak about Social Media during the New Media class at Fordham University, taught by Dr. John Carey.

Adoption of New Media Lecture - Fordham University

  1. 1. @JamieStenziano@ClarionResearch Social Keys: Media & Marketing New Media Adoption Guest Lecture - Gabelli School of Business – Fordham 2/13/17
  2. 2. @JamieStenziano@ClarionResearch What’s Clarion?
  3. 3. @JamieStenziano@ClarionResearch Clarion is a custom insights consultancy.
  4. 4. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch What We Do Quantitative Insights Strategic Consulting Qualitative Insights
  5. 5. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch Ad Development, Ad Effectiveness Consumption Insights: Millennial & GenZ Content Development & Testing Streaming Service Guidance Clarion Advertiser Intelligence Live, Experiential, Event Research Media & Entertainment Insights Division
  6. 6. @JamieStenziano@ClarionResearch Social AF?
  7. 7. @JamieStenziano@ClarionResearch
  8. 8. @JamieStenziano@ClarionResearch
  9. 9. @JamieStenziano@ClarionResearch
  10. 10. @JamieStenziano@ClarionResearch
  11. 11. @JamieStenziano@ClarionResearch Source: GroupM Interaction Report, February 2017. Share of Global Advertising (2016) Share of Global Digital Advertising (2016) Google 13% All Others 87% Google 42% All Others 58% FB 5% All Others 95% FB 15% All Others 85%
  12. 12. @JamieStenziano@ClarionResearch
  13. 13. @JamieStenziano@ClarionResearch Daily active users: 158,000,000 Snaps per day: 2,500,000,000 Pics snapped per sec: 9,000 Source: http://expandedramblings.com/index.php/snapchat-statistics/
  14. 14. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch VS.
  15. 15. @JamieStenziano@ClarionResearch Why brands care about social
  16. 16. @JamieStenziano@ClarionResearch
  17. 17. @JamieStenziano@ClarionResearch
  18. 18. @JamieStenziano@ClarionResearch
  19. 19. @JamieStenziano@ClarionResearch
  20. 20. @JamieStenziano@ClarionResearch Why TV cares about social
  21. 21. @JamieStenziano@ClarionResearch Source: Q3 2016 Nielsen Connected Devices Report
  22. 22. @JamieStenziano@ClarionResearch DAILY AVG FB & TWTR INTERACTIONS ABOUT TV THIS FALL IN THE U.S. 14.2 MM Source: Nielsen Social Media Report
  23. 23. @JamieStenziano@ClarionResearch FB & TWTR INTERACTIONS DURING THE 4 2016 PRESIDENTIAL DEBATES. 215 MM Source: Nielsen Social Media Report
  24. 24. @JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
  25. 25. @JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
  26. 26. @JamieStenziano@ClarionResearch Source: Nielsen Social Media Report
  27. 27. @JamieStenziano@ClarionResearch Influence me
  28. 28. @JamieStenziano@ClarionResearch Do you follow influencers? Who? Why?
  29. 29. @JamieStenziano@ClarionResearch #1 Bethany Motta #2 Ryan Higa #3 Jenna Mourey #4 Karen Alloy #5 Gigi Hadid #6 Grace Helbig #7 Michelle Phan #8 Miranda Sings #9 Rooster Teeth #10 Connor Franta
  30. 30. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
  31. 31. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report ? ? ??
  32. 32. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
  33. 33. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
  34. 34. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
  35. 35. @JamieStenziano@ClarionResearch Source: Launch Metrics – The State of Influencer Marketing 2017 Report
  36. 36. @JamieStenziano@ClarionResearch
  37. 37. @JamieStenziano@ClarionResearch What’s live got to do with it?
  38. 38. @JamieStenziano@ClarionResearch
  39. 39. @JamieStenziano@ClarionResearch
  40. 40. @JamieStenziano@ClarionResearch 807,000,000 concurrent viewers at one point according to FB… …but how do the metrics compare vs. Nielsen TV ratings? Measurement Questions:
  41. 41. @JamieStenziano@ClarionResearch Cyberbullying
  42. 42. @JamieStenziano@ClarionResearch
  43. 43. @JamieStenziano@ClarionResearch
  44. 44. @JamieStenziano@ClarionResearch
  45. 45. @JamieStenziano@ClarionResearch
  46. 46. @JamieStenziano@ClarionResearch The real deal
  47. 47. @JamieStenziano@ClarionResearch
  48. 48. @JamieStenziano@ClarionResearch
  49. 49. @JamieStenziano@ClarionResearch Re- defining social
  50. 50. @JamieStenziano@ClarionResearch What is social?
  51. 51. @JamieStenziano@ClarionResearch
  52. 52. @JamieStenziano@ClarionResearch More like, what’s NOT social?
  53. 53. @JamieStenziano@ClarionResearch Q&A
  54. 54. @JamieStenziano@ClarionResearch Thank You @ClarionResearch | #ClarionStories jamie.stenziano@clarionresearch.com
  • JamieStenziano

    Feb. 15, 2017

Clarion was invited to speak about Social Media during the New Media class at Fordham University, taught by Dr. John Carey.

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