Clarion was invited to speak about Social Media during the New Media class at Fordham University, taught by Dr. John Carey.

1. @JamieStenziano@ClarionResearch
Social Keys:
Media & Marketing
New Media Adoption Guest Lecture - Gabelli School of Business – Fordham
2/13/17

2. @JamieStenziano@ClarionResearch
What’s
Clarion?

3. @JamieStenziano@ClarionResearch
Clarion is a
custom
insights
consultancy.

4. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
What We Do
Quantitative
Insights
Strategic
Consulting
Qualitative
Insights

5. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
Ad Development, Ad Effectiveness
Consumption Insights: Millennial & GenZ
Content Development & Testing
Streaming Service Guidance
Clarion Advertiser Intelligence
Live, Experiential, Event Research
Media & Entertainment Insights Division

6. @JamieStenziano@ClarionResearch
Social AF?

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Source: GroupM Interaction Report, February 2017.
Share of Global
Advertising (2016)
Share of Global Digital
Advertising (2016)
Google
13%
All
Others
87%
Google
42%
All
Others
58%
FB
5%
All
Others
95%
FB
15%
All
Others
85%

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13. @JamieStenziano@ClarionResearch
Daily active users: 158,000,000
Snaps per day: 2,500,000,000
Pics snapped per sec: 9,000
Source: http://expandedramblings.com/index.php/snapchat-statistics/

14. @JamieStenziano@ClarionResearch @JamieStenziano@ClarionResearch
VS.

15. @JamieStenziano@ClarionResearch
Why brands
care about
social

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Why TV cares
about social

21. @JamieStenziano@ClarionResearch
Source: Q3 2016 Nielsen Connected Devices Report

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DAILY AVG FB & TWTR
INTERACTIONS ABOUT TV
THIS FALL IN THE U.S.
14.2 MM
Source: Nielsen Social Media Report

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FB & TWTR INTERACTIONS
DURING THE 4 2016
PRESIDENTIAL DEBATES.
215 MM
Source: Nielsen Social Media Report

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Source: Nielsen Social Media Report

25. @JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report

26. @JamieStenziano@ClarionResearch
Source: Nielsen Social Media Report

27. @JamieStenziano@ClarionResearch
Influence
me

28. @JamieStenziano@ClarionResearch
Do you follow
influencers?
Who? Why?

29. @JamieStenziano@ClarionResearch
#1 Bethany
Motta
#2
Ryan Higa
#3
Jenna Mourey
#4
Karen Alloy
#5
Gigi Hadid
#6
Grace Helbig
#7
Michelle Phan
#8
Miranda Sings
#9
Rooster Teeth
#10
Connor Franta

30. @JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report

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Source: Launch Metrics – The State of Influencer Marketing 2017 Report
?
?
??

32. @JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report

33. @JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report

34. @JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report

35. @JamieStenziano@ClarionResearch
Source: Launch Metrics – The State of Influencer Marketing 2017 Report

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What’s live
got to do
with it?

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40. @JamieStenziano@ClarionResearch
807,000,000 concurrent viewers
at one point according to FB…
…but how do the metrics
compare vs. Nielsen TV ratings?
Measurement Questions:

41. @JamieStenziano@ClarionResearch
Cyberbullying

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The real
deal

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Re-
defining
social

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What is social?

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More like,
what’s NOT social?

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Q&A

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Thank You
@ClarionResearch | #ClarionStories
jamie.stenziano@clarionresearch.com