I created this Audience Persona Profile of a Starbucks customer named Jet-Setting Jordan for my Social Media Management class at UF. Enjoy!

1. Buyer Persona Overview
October, 2015

2. Jet-Setting Jordan
BACKGROUND:
• Architect of Ports for Atkins Global
• Has worked at the same company for 5
years.
• Studied Architecture at the University of
Miami
• Married with 3 children (14, 18, and 20)
DEMOGRAPHICS:
• Female
• Age 40-50
• Dual HH Income: $200,000
• Miami Suburbanite
IDENTIFIERS:
• Hard Working
• Flies all over the world for Projects
• Only sleeps 4 hours a night

3. Jet-Setting Jordan
GOALS:
• Win as many projects as she can
• Support family
CHALLENGES:
• Dealing with difficult clients
• Adapting to different time zones
HOW WE HELP:
• Have her coffee order ready
when she arrives with our
Starbucks App
• Have Starbucks locations all
around the world for homely
comforts when abroad

4. Jet-Setting Jordan
REAL QUOTES:
• “I couldn't even think of dealing with
all these time-zone changes without
my morning coffee."
• “I love getting drive-thru Starbucks on
my way to work. It's just so
convenient!"
• “It's nice to see a Starbucks in
whatever country I go to, because I
know I'll be able to get my signature
coffee."
COMMON OBJECTIVES:
• Stay alert and productive in business
meetings both here and overseas.
• Have enough energy by the end of the
day to interact with my family.

5. Jet-Setting Jordan
SOCIAL MEDIA MESSAGING:
• Tweet:
'Tis the season for Pumpkin-Spice. Wonder if
they have it in Dubai though #2moreweeks
• Facebook Post:
This morning I took two of my daughters to
school, grabbed my coffee, and pitched my
project to a new client. Productivity smells
almost as good as this Pumpkin-Spice!
• Instagram:
The most beautiful Starbucks I think I've ever
seen #lovemyjob #dubaimall #starbucks