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Audience Persona Profile

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I created this Audience Persona Profile of a Starbucks customer named Jet-Setting Jordan for my Social Media Management class at UF. Enjoy!

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Audience Persona Profile

  1. 1. Buyer Persona Overview October, 2015
  2. 2. Jet-Setting Jordan BACKGROUND: • Architect of Ports for Atkins Global • Has worked at the same company for 5 years. • Studied Architecture at the University of Miami • Married with 3 children (14, 18, and 20) DEMOGRAPHICS: • Female • Age 40-50 • Dual HH Income: $200,000 • Miami Suburbanite IDENTIFIERS: • Hard Working • Flies all over the world for Projects • Only sleeps 4 hours a night
  3. 3. Jet-Setting Jordan GOALS: • Win as many projects as she can • Support family CHALLENGES: • Dealing with difficult clients • Adapting to different time zones HOW WE HELP: • Have her coffee order ready when she arrives with our Starbucks App • Have Starbucks locations all around the world for homely comforts when abroad
  4. 4. Jet-Setting Jordan REAL QUOTES: • “I couldn't even think of dealing with all these time-zone changes without my morning coffee." • “I love getting drive-thru Starbucks on my way to work. It's just so convenient!" • “It's nice to see a Starbucks in whatever country I go to, because I know I'll be able to get my signature coffee." COMMON OBJECTIVES: • Stay alert and productive in business meetings both here and overseas. • Have enough energy by the end of the day to interact with my family.
  5. 5. Jet-Setting Jordan SOCIAL MEDIA MESSAGING: • Tweet: 'Tis the season for Pumpkin-Spice. Wonder if they have it in Dubai though #2moreweeks • Facebook Post: This morning I took two of my daughters to school, grabbed my coffee, and pitched my project to a new client. Productivity smells almost as good as this Pumpkin-Spice! • Instagram: The most beautiful Starbucks I think I've ever seen #lovemyjob #dubaimall #starbucks

I created this Audience Persona Profile of a Starbucks customer named Jet-Setting Jordan for my Social Media Management class at UF. Enjoy!

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