Workshop: How to build an awesome social brand Social Enterprise Festival 2019

1. Hello, gorgeous!

2. We’re
brilliantly organic femcare
For cheeky + conscious Babes

3. Meet the Flo femcare family!
- Combo pack: 8 Regular + 8 Super
- Biodegradable tampon + packaging
- GOTS certified organic cotton
- FSC-certified packaging
- Product of the UK
- Combo pack: 8 Regular + 6 Super,
w/ soft compact applicators
- Biodegradable tampon + packaging
- GOTS certified organic cotton
- FSC-certified packaging
- Product of the UK
- Combo pack: 10 Day + 5 Night
- Made from Oeko-Tex certified organic,
biodegradable bamboo
- Zero-plastic, plant-based bio-wrappers
- Sustainable, eco-friendly, natural
- Recyclable + biodegradable packaging
The Non-Applicator
Tampon Pack
The Applicator
Tampon Pack
The bamboo
pad pack
The bamboo
Liner pack
- 24 ultra-thin bamboo pantyliners
- Individually wrapped for on-the-go
- Made from Oeko-Tex certified organic,
biodegradable bamboo
- Biodegradable, compostable, plastic-free
- Zero-plastic, plant-based biowrappers

4. Healthier, Eco-friendlier
• 100% organic cotton, organic bamboo
+ natural ingredients
• Hypoallergenic
• Biodegradable + compostable materials
• No nasties! No chlorine, dioxins, GMOs,
pesticide residue, dyes or fragrances
• Clean, safe, sustainable
• The protection, comfort and look of the
products women grew up with –
but better for their bodies + the planet

5. • 5% of profits to charity
Orchid Project, to help
end FGM & aid survivors
• Monthly product
donations to UK schools
& food banks for
girls & women in need,
via Red Box Project +
Bloody Good Period
• Certified vegan &
cruelty-free
Affordable,
Accessible,
adorable
• Cheeky, vibrant,
empowered brand
• Period positive!
Encouraging newer
generations of women
try natural femcare &
eliminate menstrual
stigma
• Aligned with evolving
consumer demand:
natural, organic,
conscious, ‘green’,
local & trendy
Socially-
impactful

7. Where we Flo!

9. The line up: tampons
Product Materials Used
Target
market
Anything else?
o.b., Tampax, Lil-Lets,
‘mainstream’ brands
Rayon, Polyester, Polypropylene,
Polyethylene, Non-organic Cotton,
Fragrance
11 - 18
• Pesticide, insecticide & dioxin residues
• Harsh bleaches
• Internal fibre shedding;
• Both cardboard & plastic applicators
• Some combo packs available
• Can be too absorbent + pH imbalancing
Natracare, Organyc,
organic brands
Organic cotton 35 - 44
Sanitised naturally; little to no fibre loss;
cardboard applicators;
no combo packs; pH protective.
Flo Organic cotton
18 – 36
(Millennials)
Sanitised naturally; little to no fibre loss;
soft, compact applicators made from 95%
plant-based material, not petroleum plastic;
combo packs; not overdrying; pH protective.

10. The line up: pads
Product Materials Used
Vegan and
Cruelty-Free
Certified?
Target Market
Biodegradable
Materials +
Wrapper?
Social impact
initiatives?
Always, Kotex,
Bodyform, etc.
Polyolefins, polyester,
wood pulp, fragrance,
adhesive, rayon,
absorbent foam.
+90% plastic.
No 11 - 18 No
Some CSR: eg. P&G
disaster relief effort
Natracare,
Organyc, etc.
Organic cotton, absorbent
cellulose pulp, cornstarch,
plant backing layer, non-
toxic glue..
Vegan certified by
UK Vegetarian
Society
35 - 60 Yes No
Flo
Oeko-Tex organic
bamboo, non-GMO corn,
plant PLA backing layer,
SAP, absorbent plant
cellulose core, non-toxic
glue. +90% biodegradable.
Cruelty-free &
vegan certified by
PETA; Vegan
certified by UK
Vegetarian Society
18 – 36
(Millennials)
Yes
Yes, profit + product
donation

11. Healthier,
eco-friendlier,
adorabler femcare
for cheeky +
conscious babes

12. Okay, that’s us…now let’s go social!

13. Creating your [Social-impact] brand
1. Do your homework
• Research, research, research: the market, the consumer, the competition
2. Believe in the idea and trust your instincts
3. Put Product First
4. Commit to social
• At every point of development, think, ‘Is there an opportunity to make a positive impact?’
5. Just do it
• Get started! Don’t be afraid to innovate (or stumble!) in public
6. Marketing
• Knowing who your audience is is crucial, but knowing what they want - other than your product - is even
more important
• TOMS and Change Please examples
7. Seek advice, not investment
8. Cash/Money/Growth, here are the facts to know
• Raise more than you think you need, spend less than you think you need

14. Thank you!
Here We Flo Ltd
Hereweflo.co || @hereweflo
London, United kingdom