Knowing your omnichannel customers can accelerate your in-store strategy.

1. 40% of consumers buy more from retailers
who personalize the shopping experience across channels.
Know Your Omnichannel Customer
Source: Monetate
Smart
Devices
Digital
Boards
Digital
Kiosks
Smart
Devices

2. Digitization Provides Insights
into the Shopper Journey
WHO
is in your store?
WHERE
did they go in
your store?
WHAT
are they doing in your store?
Are they showrooming?
HOW
do they prefer to purchase
and fulfill their orders?

3. Shoppers Exchange Personal Information for Value
99.6%
Cash Rewards
89.3%
Discounts
65.2%
Loyalty Points
Source: The Consumer Data Value Exchange

4. 65%
Site Visit
70%
Search
History
19%
Purchase
History
75%
Age
73%
Gender
Information Shoppers Will Give You
Source: The Consumer Data Value Exchange

5. of retailers can’t get customer
insights fast enough.
40%
Source: CMO

6. Use shopper insights to deliver the same
personalization to your in-store customers as
you do your online customers.
Source: DemandGen
20%.
Shoppers who
receive targeted
content produce
incremental sales
opportunities of

7. More Personalization = More Money
Source: Gartner
of your future revenue will
come from 20% of your
existing customers.
80%

8. Accelerate your
digital in-store
strategy with Cisco.
Outline onboarding
process and
capabilities.
Enable guest
Wi-Fi.
Gain insights into
the shopping
behaviors of
customers.
Establish pilot and
define drivers
of success.
Organizational
adoption of value-
added services.
Identify the
greatest
opportunities and
threats.
How Do You Get There?

9. There’s never been a better time to…
www.cisco.com/go/retail